On Tmall Double 11 in 2020, the total turnover (GMV) from November 1 to November 11 will reach 498.2 billion yuan. According to the same cycle and the same caliber, the GMV during Double 11 this year increased by 103.2 billion compared with the same period last year, and the growth rate was 26%, creating the highest growth rate in the past three years. Among them, the national industrial belts performed well, showing strong growth momentum.
On the 12th, Tmall released the "Double Eleven Industrial Belt "Blood Back" Report", which showed that the overall turnover of the industrial belt during the Double 11 period increased by 13.7 times year-on-year. Among them, the turnover of the "top" industrial belt increased rapidly year-on-year In the broader market.
Highly digitized industrial belts took the lead in "fire"
report shows that during Tmall Double 11, Guangdong home improvement lighting industry belt, Zhejiang Hangzhou apparel industry belt, Jiangsu Suzhou beauty industry belt, Fujian Quanzhou men's industry belt, and Jiangxi Ten industrial belts in 5 provinces, including Ganzhou Furniture Industry Belt, had a turnover of more than 1 billion yuan. Among them, Guangdong accounted for 4 and Zhejiang accounted for 3.
Judging from the number of "over 100 million" industrial belts during Double 11, Guangdong, Zhejiang, Fujian and Jiangsu accounted for half of the country. At the end of April, according to media analysis, among the four "big provinces with industrial belts", the digitalization of industrial belts and the activity of merchants led the country.
On the eve of Double 11, AutoNavi released a national industrial belt traffic heat map, showing that the national industrial belt has changed from a “cold out” after the epidemic to a “busy”. Digital production areas such as Guangdong, Zhejiang, Fujian, Jiangsu, and Hebei have more It is "red and purple".
"The explosive power of Tmall Double 11 is stronger than expected." Lan Fei, the co-founder of the new and cutting-edge cosmetics brand "Xi Muyuan" in Guangzhou, personally felt that the market had changed from "cold" to "hot". He introduced that the epidemic has severely hampered the sales of newly established companies, and their lives are hanging by a thread. With the help of Tmall Xiaoer, FireWire entered Tmall. In the first wave of sales on Tmall Double 11, the order volume exceeded expectations by 30%; after the factory rushed to fully replenish the goods, the second wave of orders further "exploded." In addition, "Ximuyuan" has several new brands that have reached the top of the Tmall category. The
report shows that the industrial belts of Guangdong, Zhejiang, Fujian, and Jiangsu have a higher degree of digitization, showing stronger resilience and explosive power, and are the first to start the "war for blood return" after the epidemic. In particular, among the 30 “head” industrial belts where Juhuasuan was short selling, the growth rate was 17.6 times higher than that of the market. The
industrial belt has achieved digital breakthroughs in all walks of life.
is also at the center of the industrial belt's "outbreak" "plant protection" paper products. The two types of paper alone sold 42 million packs, weighing more than 2,700 tons. Chen Jing, deputy general manager of the plant protection brand group, said that not only the inventory squeezed during the epidemic was emptied, but the factory stocks for more than 70 days and nights were also sold hot. Tmall double 11 sales accounted for more than 2 months. Sales. The “explosive force” of the Sichuan-Chongqing Paper Product Industrial Belt where the “Plant Protection” is located is overall strong. The report shows that among the top 10 industrial belts with year-on-year growth in transaction volume, 9 provinces came from Sichuan Fresh Food Industrial Belt, Hebei Qinghe Cashmere Industrial Belt, Sichuan-Chongqing Industrial Belt, and Guangxi Food Industrial Belt. It shows that since this year, the digital transformation of industrial belts in other regions of the country has begun to accelerate after the epidemic. In particular, Ali’s "Chunlei Plan" restarted in the past six months, from foreign trade to agriculture, from factories to businesses, to help small and medium-sized enterprises to achieve digital breakthroughs. The confidence of the
industry belt merchants is not only due to increased sales.
"Within two years, plant care should go from No. 5 to No. 1 in the Tmall paper category." Chen Jing said that confidence comes not only from the increase in sales, but also from the digital empowerment of businesses on the Ali platform. Like plant protection, 1.2 million merchants and 300,000 foreign trade factories in 2000 industrial belts across the country broke out on Tmall Double 11, which reignited their confidence.
Businesses with different scales and levels of industry belts can find both a distinct consumer market and a three-dimensional transformation and upgrading channel on the Ali platform. For example, the special edition of Taobao, which serves the customized production of "factory goods", saw a 263% increase in C2M orders in the industrial belt during Double 11. There is also 1688, which focuses on wholesale, Tmall, which is good at "creating explosive products" and is good at incubating "new stars"...
In addition, small and medium businesses in the industry belt can use the warehousing, logistics, industrial Internet, cloud computing, and finance on the Ali platform. Wait for the service, solve the problem of the whole link systematically, and realize the positive cycle.
Central Finance and EconomicsChen Duan, director of the Digital Economy Convergence Innovation Development Center, said that from the consumer data, Tmall’s double 11 performance was beautiful, the businesses in the industry belt "recovered blood", and the consumption patterns continued to diversify, driving the rise of new business types. From the supply side, traditional merchants in the industrial belt have entered Tmall Double 11, and e-commerce platforms such as Alibaba have led the remodeling of micro-enterprises' production factor resources and process mechanisms, which are of positive significance for the implementation of the "six stability" and "six guarantees" , And its role in the development of the national economy is further highlighted. Weng Yi, a senior researcher at
digital economy think tank, believes that as the biggest domestic demand flashpoint throughout the year, Tmall Double 11 has become the absolute home of the national industry belt merchants to "rebirth". Alibaba has brought new factories to the industry through its digital capabilities accumulated over 20 years. A round of growth is replaced by a "new engine."
Upstream News·Chongqing Commercial Daily reporter Wei Yue
