The merchants who open stores on Pinduoduo are not all veterans, some are inexperienced novices, so there will be many questions in the process of operating the store. Some of them don’t even know how to operate the store, what aspects are included, etc. Let’s introduce how to operate the store below.
How to run a store?
1. To do a good job in store crowd positioning
Now doing e-commerce, fan marketing is one of the key points. If you want to attract more fans, you must do a good job in crowd positioning. For example, the product is aimed at college students, then you need to know which platforms they often use and then go to these platforms to promote it.
2. Use activities to drive traffic to stores
. The store traffic will be relatively small in the early stage of opening a store, so Pinduoduo's operations must consider promotion. Because the product lacks sales and evaluation, it is not suitable to use direct trains to promote it, and activities are essential for new stores to attract traffic.
3. You must know how to maintain product evaluation
Pinduoduo product evaluation will affect the buyer's willingness to purchase, so you must know how to maintain product evaluation, especially after the event. For example, when an old customer purchases, let them write as many good reviews as possible and attach a buyer show.
4. To ensure the quality of the product and the delivery efficiency,
The quality of the product is the foundation for the long-term survival of the store. We must carefully check the quality of the product. Avoid a little bit of problems that will bring more after-sales problems to the store. It is also necessary to supervise the delivery speed and logistics updates, and replace the logistics company in time if necessary.
5. Urge customer service to do a good job in after-sales work
This is the last step for buyers to shop. Good after-sales service can bring more repeat customers to the store. Poor work will lead to a serious decline in store traffic. The most important thing here is to pay attention to customer service responses and solve the buyer's problems in a timely manner; if you encounter bad reviews, you must deal with them as soon as possible. What are the methods of
?
1. Improve the conversion rate of traffic
can set up store order rebate, multiple discounts and threshold coupons to attract consumers. You can also convert traffic into real buyers by making product details. You can also make some related recommendations to retain consumers.
2. Improve the Pinduoduo store ranking
. If you want to improve the store ranking, in addition to improving the store conversion rate, in terms of customer service replies, the customer service replies rate must not be less than 70%. It is recommended to set up automatic replies. As for the order volume, the store can be increased by attracting traffic in the initial stage.
3. Actively participate in platform activities
. Some flash sale, 9.9 special sale, coupon collection center and other activities on Pinduoduo platform can be participated for free. Only some activities require a deposit, but the deposit can be refunded in the future. Pinduoduo product evaluation will affect the buyer's willingness to purchase, so you must know how to maintain product evaluation.
If you want to operate the Pinduoduo store well, you need to formulate a store's operation target plan, so that in the process of operation, you can promote related work according to the plan, such as how much does it need to be promoted, how much sales of the store need to meet expectations, etc.
