source | Tech planet
text | Chen Qiaohui
In this year's Tencent Music Entertainment Group financial report conference call, CEO Liang Zhu revealed the future business plan. Among them, he mentioned that it may be in QQ Music App explores the metaverse. Each user will have his own independent room and can put his own music in the virtual room. Friends can listen to the music when they visit. Today, this feature is being implemented.
Tech Planet exclusively learned that QQ Music has recently added the “Music Zone” function to its internal beta version, which provides users with a virtual space in which they can complete some interesting social experiences. After experiencing
Tech Planet, we found that the "Music Zone" is similar to the "QQ Nest" of Super QQ Show. Users can get an independent "home". At home, users can decorate their homes at will through the "Decoration" function, and There is also a virtual playback interface and song list wall hung on the wall. Users can click on the virtual player to play songs, and visitors can also request them.
In addition, users can also change their own images. It should be noted that in addition to the replaceable images provided by the system, they can also choose the NFT image provided by the platform. Currently, NFT images require paid extraction.
The most important thing is that "Music Zone" provides social functions. For example, on the community map of "Music Zone", you can choose any home to visit. Users can comment on the home of the person they visit, and they can also follow the person. ,add friend.
Taken together, this is a music-based virtual community in which many elements of the "metaverse" can be seen, such as NFT, virtual houses and other concepts. The emergence of these functions can enable QQ Music users to enjoy virtual social interaction At the same time, it can further enhance the social relationship chain within QQ Music and create an interest community.
In fact, Tencent Music Group has been exploring businesses and functions that are combined with the concept of the metaverse, such as the recently launched "AKINI ZONE" series of digital collections, which combine digital albums with virtual images to create the first "music + virtual image" ” digital collection.
In addition, Tencent Music Group also launched the TMELAND New Year's Eve Music Festival on QQ Music, which was held through virtual live broadcasts and virtual concerts. Electronic music producer Anti-General, the world's top 100 DJs Luminn, DEXTER KING, and internationally renowned DJs Musicians such as Vicetone all performed at this event.
This time, QQ Music internally tested "Music Zone", which is an important attempt by QQ Music in the metaverse. Of course, the essence behind "Music Zone" is still social, which enhances the user stickiness and playability of QQ Music through social interaction. Not long ago, NetEase Cloud Music also launched the music social product "MUS", although the positioning of the two is different. , but the focus is on the social relationship chain based on music. In the future, new music social networking may become an important direction for the development of music platforms.
