An e-commerce company has announced the best-selling mobile phone rankings in June. The rankings show that iPhone is undoubtedly the biggest winner. The sales of domestic mobile phones are comparable to those of Apple , which highlights the popularity of domestic consumers for iPhone. So why are more and more consumers pursuing the iPhone and reluctant to buy domestically produced mobile phones when changing their phones?
According to data released by the e-commerce company, the number one best-seller in June was iPhone13, with sales of 1.979 million units; iPhone13 Pro and iPhone13 Pro max also successfully entered the list, ranking third on the list with 283,000 and 265,000 units respectively. , fourth place, it can be said that Apple became the biggest winner in the domestic mobile phone market in June.
In contrast, the only domestic high-end mobile phones in the top 10 list are Redmi K50 Pro and Xiaomi 12X. However, their sales volume is only a fraction of the iPhone, and their prices are only more than 2,000 yuan, which is not close to the selling price. Compared with the 5,000 yuan iPhone 13 (the iPhone 13 was as low as 2,798 yuan during 618, and rose to more than 5,000 yuan after 618).
What is particularly interesting is that the best-selling domestic low-end mobile phone Redmi 9A is still among the top 10 of the best-selling list. This lowest-priced domestic smartphone can be said to be the most popular mobile phone. It has been in the top 10 since it was launched in August 2020. Among the TOP10, it has become the longest-selling mobile phone model in the domestic mobile phone market.
It can be seen from the best-selling list that domestic consumers now disdain domestic high-end mobile phones. They only choose iPhone when purchasing high-end mobile phones. Only mid- to low-end mobile phones will choose domestic mobile phones. So why are domestic consumers buying high-end mobile phones in China? When replacing your next high-end mobile phone, do you already choose iPhone first?
First of all, the parameter theory of domestic mobile phones has failed to impress consumers. Previously, domestic mobile phones liked to use benchmark scores to prove that the performance of domestic mobile phones surpassed the iPhone. However, as consumers prioritized Apple's single-core performance and gained recognition, the industry It is also believed that Apple’s A-series processors are two years ahead of domestic mobile phones, and consumers no longer rely solely on performance scores.
Secondly, the camera performance of domestic mobile phones is no longer recognized by consumers. Domestic mobile phones used to use the camera performance evaluation software DXOMARK as the basis for their camera performance to surpass the iPhone. However, in actual experience, the 12-megapixel iPhone In terms of photography, it crushes the 100 million pixels of domestic mobile phones, highlighting that high pixels and high parameters do not mean that domestic mobile phones are enough to surpass Apple.
Once again, the quality of domestic mobile phones has been exaggerated. Recently, some consumers pointed out that a certain domestic mobile phone they bought claimed to support IP68 waterproofing, but water mist appeared after using it for several months; some domestic high-end mobile phones emphasized that they used the most advanced Components, but it was discovered that a 6,000 yuan mobile phone actually used the most rubbish linear motors, rubbish speakers, etc. This harmed the Chinese people and naturally led to consumers’ distrust of domestic mobile phones.
Finally, Internet celebrities, celebrities, and digital bloggers all like to promote domestic mobile phones, but consumers find that their daily phones are iPhones. The use of iPhone by these people just shows that the iPhone is advanced enough, so as the reputation of iPhone users spreads , resulting in more consumers buying iPhones. Those with money buy new iPhones, and those with less money buy second-hand iPhones, so that iPhones occupy half of the market share in the second-hand market.
It is not surprising why consumers give priority to iPhone or second-hand iPhone when changing their mobile phones. What makes domestic mobile phone users even more uncomfortable is that domestic mobile phones sold in the second-hand market are almost worthless, while iPhone is sold as a second-hand mobile phone. However, the price is still very high. Various reasons have led to the collapse of domestic mobile phones today.
