China Radio and Television has officially released and launched 5G services. However, the starting price of the 5G packages launched is a bit high and not attractive. Recently, it launched a 5G channel, hoping to attract consumers with 5G TV. The author believes that its video resources are its last resort. core competitiveness.
The starting price of the 5G package officially launched by China Radio and Television is 38 yuan, which is twice as expensive as the previously reported price of 19 yuan. It is difficult to attract mobile phone users based on price alone. After all, mobile phone users have a lot of trouble changing their mobile phone numbers, and three The 5G packages offered by major operators are as low as 29 yuan after discounts, so China Radio and Television's 5G services are not competitive.
China Radio and Television may also realize that the 5G package has limited appeal. It has recently launched 5G channels. Mobile phone users can watch TV for free without consuming data, which is very attractive to mobile phone users. However, in the current situation where consumers rarely watch TV, the appeal of the 5G frequency band is also very limited. I think its video resources are its last weapon. Data released by
analysis agency in 2021 shows that China’s mobile phone users spend an average of 5.1 hours online every day, of which the total usage time of short videos + online videos accounts for 37.1%, ranking first in the proportion, even exceeding the previous Instant messaging software such as WeChat shows consumers’ strong demand for video.
If China Radio and Television opens its rich TV, movie and other genuine content to consumers and video creators, it will be very competitive for China Radio and Television. After all, video has an increasing influence on consumers. big.
In addition to providing 5G channels, China Radio and Television’s rich video resources can also learn from long video websites to provide similar services. Nowadays, Chinese video websites are also attracting consumers through homemade dramas, which means that there is still a considerable proportion of consumers. I like to watch dramas, and at the same time, China Radio and Television can also earn a lot of income through the fee-based model.
The video resources of China Radio and Television can provide video creators with videos as editing materials, thereby attracting video creators to create richer video content. After all, editing and reprocessing previous TV series and movies on the short video platform is the purpose of short videos. It is an important source of content and attracts many users to watch. This is a very important attraction for China Radio and Television. Now China Mobile has also recognized the importance of video and launched its own video service.
Of course, considering the shortcomings of enterprises such as China Radio and Television in terms of market mechanisms, perhaps China Radio and Television should cooperate with some well-known video websites and be operated by these video websites and video APPs. However, these video websites and video APPs need to provide content. Provide specific discounts to Chinese radio and television users so that video content can be better operated.
Another important competitive advantage of China Radio and Television is that its 5G network relies on the super coverage capability of the golden frequency band 700MHz. Its 5G network coverage advantage will be something that China Telecom and China Unicom do not have. Because of its Building a 5G network with China Mobile is also China Mobile's competitive advantage, and its video resources will also become its differentiated competitiveness with China Mobile.
China Radio and Television was highly anticipated before the official launch of 5G services. However, consumers were quite disappointed when the 5G service was officially launched. In fact, this cannot be entirely blamed on China Radio and Television. After all, it is restricted by China Mobile, and the 5G network is controlled by China Radio and Television. China Mobile is financing the construction, and it will also need to borrow China Mobile's 4G network, so it has to look at China Mobile's face when formulating packages.
