This Sunday, November 6, the highly anticipated Beijing Marathon is really going to be held! It is reported that from November 3 to 5, contestants can receive pre-match items at the 2022 Beijing Marathon Expo.
is one of the highest-level marathon events in China certified by International Athletics Federation and one of the highest-level marathons in China. Since its establishment in 1981, the Beijing Marathon has become a city brand, but it has been cancelled due to the epidemic for two consecutive years in 2020 and 2021. This year marks the first offline event for , North Malaysia, , in three years.
In this late autumn, in Beijing, the North Horse shines and restarts, which is exciting. We have been silent on the streets of the city for too long and need a marathon of mass participation to boost confidence and release popularity.
After more than 30 years of development, the Beijing Marathon has become a model for the combination of mass sports, competitive sports, sports industry and sports culture. With its broad mass base and unique cultural charm, it has become a grand festival for marathon enthusiasts.
North Horse starts, which means the orderly recovery of large-scale events in Beijing and sends a positive signal. The unique temperament of marathon that challenges oneself and limits subtly reshapes the urban spirit and cultural atmosphere, integrates it into the daily lives of citizens, making the city more dynamic and energetic.
Moreover, marathon has changed from professional events in the professional field to popular events with the participation of the whole people, which itself has given rise to the huge commercial value of industrialization. There is a saying in the economics community that "marathon economy". The "marathon economy" includes four main parts of income sources: cash income directly brought by the event, such as sponsor investment, registration fees and other income; property income generated by the competition, such as venue rental and hotel accommodation and other carrier economy; media income, such as sale of event broadcast rights; derivative income, namely sports equipment, training services and other income.
Especially for nearly three years, large-scale marathon events have been silent, and the trends of leading events like North Malaysia are often seen as industry "signal". I believe that with the holding of the marathon, it will further stimulate the vitality of the Beijing market and boost consumption.
In the past three years, many Chinese people have been blocked by the epidemic, and it has become a luxury to participate in and watch large-scale events on site. This weekend, many places, including North Malaysia, restarted mass sports events. This is a reflection of the results of epidemic prevention and also demonstrated a positive attitude towards epidemic prevention. The epidemic needs to be prevented, but the rivers of life still need to flow. Judging from the current online reaction, the public is happy to see the success and full of expectations for the restart of such large-scale events.
However, in the context of the epidemic, North Malaysia has also adopted precise and meticulous epidemic prevention strategies. For example, the contestants are required to be localized and must be the permanent population of Beijing; they must not leave the market on the day of the goods and 7 days before the competition, and submit epidemic prevention reports every day; the contestants complete the full vaccination process, etc.
The North Malaysia organizing party’s specific measures, coupled with dynamic observation and instant management, are believed to be able to prevent the epidemic to the greatest extent, making the streets of Beijing more peaceful and peaceful. Of course, in addition to pre-game preparation, you should also be vigilant during and after the game. Only when good things are done can you last for a long time. As for the players personally, they should also take personal protection while enjoying the competition.
In fact, Beijing has already had mature and effective experience in organizing large-scale events. The Beijing Winter Olympics at the beginning of this year has proved that we have the ability, methods and determination to organize events while doing a good job in epidemic prevention and control.
People want to see the figures running on the streets of the city, because they are not only concrete and vivid individuals, but also clusters of torches that can illuminate others.
Under the epidemic, we are running; above the city, we are cheering. Running people and cheering people will eventually gather a powerful force of progress.
editing / Chi Daohua
proofreading / Fu Chunyan
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