Tata spent 2.3 billion to acquire Jaguar Land Rover. Is it now profitable or lost? You may not believe it. Among our domestic car brands, Land Rover and Jaguar are also relatively well-known, not only in our country, but also in the international arena. Land Rover and Jaguar are very well-known, regardless of consumers’ evaluation of its models or sales performance. They are all very good, and they are sought after by many car fans in our country. However, due to some special reasons, these two brands experienced some serious problems in their operations, and their sales plummeted. Last year, they lost 4 billion yuan.
The two brands Land Rover and Jaguar were originally sub-brands under the name of Ford. The 2008 financial crisis must be remembered by everyone. At that time, many brands suffered unprecedented severe damage. The impact on the luxury goods industry like automobiles was very big, so at that time Ford was also facing a huge crisis. In order to get rid of this crisis, Ford could only sell some sub-brands under its own name. There are four sub-brands, namely Lincoln, Volvo, Jaguar and Land Rover. Lincoln can be said to be the son of Ford. It is absolutely impossible to sell. There are only three brands left.
Afterwards, everyone is familiar. The Volvo brand was acquired by our country’s Geely Group. The other two sub-brands, namely Land Rover and Jaguar, were sold by Ford to India’s Tata Group. . The name Tata Group may be relatively unfamiliar to everyone, but its status in India is like Samsung’s status in South Korea. This group is involved in all aspects of the lives of Indians, large and small, which shows its strong influence. To be more serious, the Koreans cannot live without Samsung in their lives, and the Indians cannot live without the Tata Group.
The strength of Tata Group is very strong, so it was relatively grand when it was acquired. It directly spent US$2.3 billion to acquire these two brands, and then carried out drastic reforms on them. In the past few years, the results are still very obvious. The sales of Land Rover and Jaguar have been growing rapidly. Two years after the acquisition,Sales reached 230,000 vehicles.
has also grown at an alarming rate every year. By 2017, sales had exceeded 620,000, and it became a veritable giant car company, but we all say that people often succeed after success It floated, and then it would start to go downhill, Land Rover and Jaguar were not spared either.
After the huge sales success, Land Rover and Jaguar have some problems of their own. The quality of the vehicles has serious defects. Consumers’ complaints are increasing, but Land Rover and Jaguar have not paid attention to and improved. These problems eventually caused the reputation and sales of Land Rover and Jaguar to decline all the way, and it has gradually faded out of people's vision.
But even so, we still cannot ignore the two brands Land Rover and Jaguar. When they were first acquired, they were only 2.3 billion US dollars, but now even if sales decline, their market value still exceeds 110 100 million U.S. dollars, in the hands of India's Tata Group, it can be regarded as a development. Do you like Land Rover and Jaguar vehicles?
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