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New Internet celebrity "Nezha" PK old IP "Bears Haunted"
The animation "Two Heroes War" was staged during the Spring Festival
Recently, During the Spring Festival, the two animated films "Bear Infested Wild Continent" and "New God List: Nezha Rebirth" have both released new trailers. Both movies are released on the first day of the new year. "Bear Infested Wild Continent" is the seventh major movie in the "Bear Infested" series. It can be seen from the trailer that in the newly upgraded Wild Continent, a wild continent that can win millions of prizes The competition is underway. People use genetic bracelets to transform into various animals to participate in the competition, and the conspiracy behind the transformation has gradually surfaced. "New God List: Rebirth of Nezha" is an animated film directed by Zhao Ji and created by the original crew of "White Snake: Origin". The film tells the story of the upcoming re-ranking of the Gods List after three thousand years. Nezha Li Yunxiang will A life and death story with Ao Bing and the Donghai Dragon Clan behind him.
The biggest difference between the two films may be that "The Bears" is completely customized for children and has a mass basis for TV. "The New God: Nezha Rebirth" is a modern punk style that attracts teenagers. And it has a similar theme to the box office hit "Nezha: The Demon Child Comes into the World", which also makes it promising. Ding Liang, the chief director of the "Bear Infested" series, said that since the first film was made, the team has been thinking about a question: "Who are we making this movie for?" For many years, the "Bear Infested" series has been Parents brought their children to watch a family-friendly cartoon, but starting from 2017's "Bear Haunted Fantasy Space", the film began to introduce some topics that adults care about, such as "parallel universe", "Schrodinger's Cat", etc. Parents increased the fun of watching movies and also exposed children to some interesting scientific concepts. (Upstream news)
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Super IP sequel "Tom Cat Story"
domestic high-profile launch
Under the influence of the 2020 epidemic,The housing economy continues to rise. The scale of the game industry has experienced a blowout growth, among which casual games account for 78% of the download rankings. In this game segmentation field, the expressive power of "Talking Tom" is remarkable. "Talking Tom Story" achieved the "Top 10 game download list in 113 countries" when it was released in the world last year. Now it has also won the game version number in China. It was released on both Android and iOS platforms on January 18. "Talking Tom Cat" is a casual game product developed by Outfit7, a wholly-owned subsidiary of Jinke Culture, for two years. The team is creating classic development game products such as "Talking Tom Cat" and "My Tom Cat 2" The original team.
The biggest feature of this product is that it breaks the product tradition of "Talking Tom Cat Family IP" that revolves around a single character. For the first time, the six major characters of this IP are gathered in a game product. In addition to the well-known Tom Cat, Angela, Dog Ben, Ginger Cat, Hank Dog, the new character Beka Rabbit will also make its debut. It is worth mentioning the way the new character Beka Rabbit appeared: Jinke Culture did not launch an independent talking series around the new character at the beginning, but first integrated her into "Talking Tom". We must know that the first five old characters have experienced ten years of precipitation and have already accumulated super high popularity in the world. When new and old characters are assembled in a product, it is bound to get a lot of attention from IP players. The "old with the new" mode allows new characters to be quickly known to players. (New game talk)
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Create Sanxingdui Cultural IP
"Golden Mask Hero" is expected to be released worldwide this year
A few days ago, Sanxingdui Cultural IP Cooperation and Exchange Project The signing ceremony of the animated film "Golden Mask Hero" was held. Sichuan Cultural Investment Group Golden Image Culture Communication Co., Ltd. and Deyang Development Group Deyang Cultural Tourism Big Health Industry Group signed a cooperation agreement to jointly build the Sanxingdui cultural IP industrial chain project. It is understood that "Golden Mask Hero" follows the 52-episode 3D animation masterpiece "Sanxingdui·Awakening of Glory" launched by Deyang Wenlv Great Health Group.The first animated film based on Sanxingdui elements. The movie "Golden Mask Hero" is based on fantasy, adventure, and traversal styles. It uses Hollywood narrative techniques to launch a picture of the battle between good and evil. It is expected to be completed in April this year and will be released worldwide in the same year.
After the signing of the agreement, the two parties will integrate their respective resource advantages, seize the opportunity of the construction of the two-city economic circle in the Chengdu-Chongqing region as a major national regional development strategy and the provincial party committee’s "one stem, multiple branches" development strategy, focusing on cultural tourism and cultural creativity , Cultural finance, cultural education and other fields to strengthen cooperation to create more Sanxingdui cultural theme animation films, books, games and other series of IP industry chain projects. Sanxingdui site is known as the ninth wonder of the world, and it is the famous cultural card of Deyang. Last year, the construction of the new building of Sanxingdui Museum was officially launched. It is planned to build Sanxingdui into a landmark project highlighting the unique charm of Chinese civilization, and a world-renowned cultural tourism destination with the theme of protection and utilization of ancient ruins. (Deyang Daily)
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Pamela’s live broadcast debut in China perfectly ended
Keep seized the super IP and became the biggest winner
January 21 On March, Pamela, a fitness expert known as "Human AI", completed her live broadcast debut in front of Chinese fans. This time, it was divided into two live fitness sessions, and in the courses on the 20th and 21st, 40,000+ follow-up people were harvested, and 25,000 people were online at the same time. During the live broadcast, Pamela and her Chinese fans truly had a “face-to-face” interaction. The fans kept sending out bullet screens to express their love for Pamela. The atmosphere in the live broadcast room was warm. Keep also set up a lottery session for answering questions on the screen during the live broadcast. The questions in the last few minutes of the live broadcast made fans excited. They asked "how tall are you" and "how do you keep your hair intact during exercise" Pamela patiently answered all the questions that were particularly life-oriented.
August 20, 2020Pamela officially announced that he will be stationed in Keep, and his fans exceeded 100,000 on that day. Up to now, Pamela has accumulated 2.346 million fans in the Keep station, and the number of monthly follow-up exercises has reached 5.02 million. As the first domestic platform to sign Pamela with Pamela, Keep also attracted a large number of Pamela users. According to the cooperation agreement between the two parties, Pamela will synchronize all content on Keep every month, and will present Keep user-specific courses. It is reported that as of the end of 2020, a total of 11 Pamela exclusive courses have been launched on Keep. Keep’s cooperation with Pamela is different from her content synchronization actions on content platforms such as station B and Xiaohongshu. Based on the user data and needs of Keep users, the platform will provide Pamela with course design and content. Direction suggestions to adapt to the content and intensity of the course-this is also the same as Keep providing users with customized exclusive training plans. (Jiangxi Internet Radio and Television)
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———— News 5————
Official announcement! Jiunian joins hands with "National Treasure" IP
to promote the beauty of Chinese culture
On January 12, 2021, Jiunian Shuangwei, a nourishing health brand, announced the cooperation with the "National Treasure" IP. The joint exhibition launched "Jiu "Nian·Oriental Tonic" theme series products. Jiu Nian has always adhered to the inheritance of China's excellent traditional nourishing and health-preserving culture. This hand in hand with the "National Treasure" ip will present a feast of visual and taste. Through the reproduction of cultural relics and history, "National Treasure" ip carries the mission of conveying China's thousand-year history and culture, allowing viewers to appreciate the beauty of cultural relics while also understanding the spiritual core of the continuation of civilization contained in cultural relics.
has been cultivating the field of nourishing and health for many years, constantly digging and researching the wisdom of nourishing health that has existed since ancient times, combining modern ingenuity production technology, and letting more people understand the millennium nourishing and health culture through brand-new food and nutrition methods beauty of.In the long-term in-depth IP cooperation with "National Treasure", we will continue to extract the cultural and consumer genes contained in the national treasure heavy equipment for re-engineering and development, and launch products that meet consumer needs by assisting IP integration and operation of full-link derivative services. The "Long Nian·Oriental Nourishment" theme series are oriented by consumers' hot preferences, endorsed by massive Chinese traditional cultural resources, supported by selected ingredients, and a diversified cooperation platform as a window to convey "Oriental nourishment, nourishing life "The idea. (Western Economic Net)
edit | David
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