□ Our reporter Zhao Die
Cycling all over Sichuan·The 2022 "Tour of Tea Horse Road" Ya'an International Road Cycling Race (hereinafter referred to as "Tour of Ya'an Cycling") recently concluded in Lushan, Ya'an, Sichuan, the "Hometown of Pandas".
As an international event focused on and carefully cultivated under the background of the Sichuan Provincial Party Committee and Provincial Government accelerating the construction of a strong sports province and further promoting the "123456" development strategy of Sichuan Sports, the "Tour of Ya'an Cycling Race" is becoming an influential brand event in the country.
Demonstrate the people's nature
Organize a happy event around the people
As the "Global Tianfu" provincial independent IP event brand, the "Tour of Ya'an" always adheres to the "people-centered" concept and "runs sports that satisfy the people" and continues to meet the people's growing needs for a better life.
Since its first edition, the "Tour of Ya'an Cycling Race" has been integrated with various popular activities such as local food festivals, cultural and art activities, and specialty agricultural product displays, injecting more Sichuan elements and landmark elements into the event, and constantly enriching the connotation of the "Tour of Ya'an Cycling Race."
In order to allow more people to feel the joy brought by the "Tour of Ya'an Cycling Race", appropriate adjustments are made to the track in certain stages almost every year. In 2021, the Mingshan stage will integrate the track into the tea gardens of Chashan. A 100-kilometer "China's Most Beautiful Tea Garden Greenway" will integrate the ecological tea gardens, colorful forests, wetlands, lakes, shallow hills and mountains of multiple tea towns in Mingshan. The natural landscape is connected with cultural tourist attractions such as tea estates or orchards and Xincun Park. The "tea gardens", "orchards" and "parks" form a tea-tourism integration and global tourism development pattern that connects dots into lines and lines into tracts. It is an important part of Ya'an's 100-kilometer-million-acre rural revitalization tea industry belt. As cyclists travel through it, a tea culture road to the world lies beneath the wheels, extending to the outside world through lenses, videos, articles, vision and hearing.
Demonstrates integration
Helps the economy High-quality development
With the promulgation of the State Council's "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption", national fitness has become a national strategy, and sports have further accelerated its integration into the overall national economy and social development. The integrated development of sports, culture, health and other related departments, related fields, and related industries has become a general trend.
As the "Tour of Tea Horse Road" Ya'an International Road Cycling Race (hereinafter referred to as the "Tour of Ya'an Cycling Race") continues to gain attention and expand its influence, the popularity of the host site has been further enhanced, which has stimulated the development of local sports tourism and other comprehensive economics, and has played an obvious role in promoting sports consumption and driving the development of related industries.
It is understood that Ya'an has invested a lot of money in the construction and improvement of infrastructure in recent years, and has launched a five-year action to make up for the shortcomings of national fitness venues and facilities. During the "14th Five-Year Plan" period, the city plans to add more than 1 million square meters of sports facilities and facilities, with an average annual increase of 200,000 square meters of sports facilities; build or renovate and expand more than 6 sports parks that meet national and provincial standards; promote the construction of 15-minute fitness circles in urban communities Success, achieving full coverage of fitness venues and facilities in townships...With the help of the "Tour of Ya'an Cycling Race", six counties in Ya'an District 2 are competing to implement the upgrade and renovation of wetland parks and forest parks to create a better environment for local people and provide better livelihood facilities.
At the same time, the "Tour of Ya'an Cycling Race" effectively promotes the overall planning and coordinated development of competitive sports, mass sports, and sports industries in the region. It is understood that Sichuan Agricultural University has established a school cycling association. At present, there are nearly 100 cycling enthusiasts who have been active in various levels of competition for a long time.
In the past three years, "bicycle + tourism" has become Ya'an's new economic growth and boosting point. Relying on the event channel, the city's promotional slogan "Enjoy Sichuan, Panda See Ya'an" has been exposed to more than 600 million people, and Ya'an ranks first in the province in terms of annual tourist growth.Some professionals commented that Ya'an is the only city in the province other than the provincial capital Chengdu that has built an "event city".
As a good place for outdoor sports, Ya'an District 2 and 6 counties attach great importance to the driving effect of the "Tour of Ya'an Cycling Race" on tourism development. Since the beginning of 2019, Hanyuan County has taken the opportunity of hosting the "Tour of Ya'an Cycling Race" to vigorously develop tourism, broadening channels for economic development and increasing people's income. During the 2021 event, Hanyuan pepper , Huangmu bacon, jar meat and other special agricultural products attracted a large number of fans' attention. During this year's event, Hanyuan Yidong Tangxin Apple "walked" directly into the live broadcast room. According to reports, Liyuan Village in Yidong Town alone has an annual output of 60,000 tons of high-altitude rock candy apples, which are sold to Shanghai, Zhejiang, Jiangsu and other places as well as Southeast Asian markets.
Thanks to the "Tour of Ya'an Cycling Race", it has achieved "race setting and cultural tourism singing". There are countless such examples: famous goat soup, Yingjing casserole, Tianquan pepper and sesame chicken, South Roadside Tea ... Using the competition as a medium to further promote the integrated development of culture, sports and tourism industries has become the consensus of all districts and counties in Ya'an to enhance the city's comprehensive competitiveness.
Demonstrates independence
Continuously consolidate the foundation of "Riding Across Sichuan"
In 2020, according to the "Joint Promotion" signed by Sichuan Provincial Sports Bureau and Ya'an Municipal People's Government In the spirit of the Strategic Cooperation Framework Agreement for the High-Quality Development of Sports in Ya'an (2020-2025), the Ya'an Municipal Culture, Sports and Tourism Bureau and Sichuan Sports Industry Group Co., Ltd. signed a strategic cooperation agreement on the "Around Tea Horse Road" Ya'an International Road Cycling Race. The two parties reached a consensus on the planning of the event in the next five years, and stated that they will integrate the superior resources of all parties and strive to build the event into the third largest cycling event in the country within five years, form a complete cycling industry chain, and become a globally influential and unique cycling sports event. One of the original intentions of
"Tour of Ya'an Cycling Race" is to promote Ya'an through the event and polish the independent IP event brand of "Cycle Across Sichuan". As the event enters its third year, the organizing committee has not changed its original intention and insists that improving the level of competition is not the only direction of the "Tour of Ya'an".
Although the Chinese Cycling Association has clearly recognized the "Tour of Ya'an" as an international event in China this year, the organizers believe that this is just the beginning. "The 'most distinctive', 'the most Ya'an' and the 'most Sichuan' can turn the 'Tour of Tea Horse Road' Ya'an International Road Cycling Race into a brand event with independent intellectual property rights." said the person in charge of the organizing committee. The "Tour of Ya'an" targets major domestic cycling events such as the Tour of Qinghai Lake and the Tour of Hainan Island. Now, the event has been successfully held for three years and has achieved "zero safety" accidents. In terms of the scarcity of resources, the three major domestic cycling competition patterns of "one lake, one island and one ancient road" have already been formed. There are still two years left before the initial goal of "building a well-known domestic event within five years". People have reason to look forward to how to stick to the original intention, keep up with the trend of the times, and create an IP event brand with unique Sichuan characteristics.
(Source: Southwest Business Daily, December 27, 2022, Page 04: Ya'an will create an IP event brand with unique Sichuan characteristics across the southwest)
