In this summer, Golden State Warriors won the 2021-2022 season NBA Finals championship, staged the return of the king show, performed the golden dynasty with 4 championships in 8 years, and also accelerated the NBA league's energy and popularity. A new stage of rapid growth.
NBA marketing is hot. As the official marketing partner of NBA China, Xiaoying Technology has continued to gain market recognition and trust this season, writing a classic case for the industry of licensed financial institutions joining hands with sports.
After a hot season, the popularity of basketball is still continuing. How to further detonate this summer of basketball, continue to extend the value and influence of sports IP marketing, and accompany more basketball fans to the stadium they love is also an industry Hot spots to watch closely. Among them, Xiaoying Technology’s product Xiaoying Kadai is about to launch its title sponsorship of "Playing with Friends".
Xiaoying Kadai exclusively titled “Playing with Friends”, broadening the popularity and breadth of sports IP marketing
On July 2, “Playing with Friends” jointly created by Xiaoying Kadai and NBA and Kuaishou will usher in Officially launched.
"Playing with Friends" is a fun basketball competition reality show, built based on the NBA and Kuaishou basketball ecology. It has professional and interesting basketball challenges and competitions, hoping to attract people to regain the fun of sports. At the same time, the program ignites the summer passion of fans and spreads the positive energy of youthful passion and inspiration by paying tribute to NBA legends and reviewing wonderful game moments.
In the program, "Super Jimmy" Wang Hedi and "Comedy Star" Liu Dasuo will be the permanent guests. They are good-looking and funny respectively, and the two sides will be divided into two teams of three people each. Among them, the "Talented Team" is composed of celebrities. Guests such as Wang Hedi, Da Suo, Wang Yuexin, Qin Fenroi, Zhong Chuxi and other guests will appear one after another. The "Super Strength Team" invited basketball experts such as Zhou Rui , soma, Cao Fang , Ai Lin, Han Shuguang, Cao Yan and other basketball experts to participate.
How do artists and basketball experts who are "evenly matched" compete on the same stage? This naturally requires wonderful gameplay. In terms of setting up the
segment, the program is divided into two parts: "Fun Challenge" and "3V3 Competition". The first episode tested the guests' adaptability and NBA knowledge reserves, as well as "Extreme Shooting", "Guard Skills Challenge", Relaxing and fun basketball challenges and games such as "High Slam Dunk".
In the 3V3 duel in the next episode, various novel props will appear, which will make the whole game thrilling and interesting. The first issue to be launched will be themed "Legendary Moments", with video reviews and live performances of classic moves to pay tribute to great players.
html On July 2nd at 7 pm, "Playing Friends" will premiere on the Kuaishou platform's "Kuaishou Sports" account. The program will have a total of four episodes, divided into 8 episodes. In the program, the audience can see celebrities and guests fighting and shouting for the spirit of basketball, and their eyes are filled with tears for the spirit of basketball.
Xiaoying Card Loan brings shooting games and generous gifts, releasing more love for basketball
Since 2018, Xiaoying Technology has officially become the official market partner of NBA China, and Xiaoying Technology has also used sports marketing in a competition cycle to gain harvest With rich experience, appeal and brand reputation.
In order to continue to ignite the summer passion of fans and bring more participation and interactive moments, Xiaoying Kadai, as the exclusive title sponsor, launched an interactive shooting game. Log in to the Xiaoying Kadai APP from June 29, register and play the interactive shooting game, and you can participate in winning rich physical gifts such as Huawei P50 Pro, Curry 9 boots, Wilson basketballs, etc., including the ability to play in the APP Virtual card and coupon gifts used in.
As a leading small and micro credit service platform, Xiaoying Kadai joins hands with banks and other financial institutions to help individuals, self-employed individuals and small and micro enterprises with borrowing needs solve funding problems, open up the "last mile" of funds serving the real economy, and enhance the general Benefit financial service efficiency.
Xiaoying Technology, the parent company of "Xiaoying Kadai", was established in March 2014. It is a well-known licensed financial technology company in China. It adheres to the concept of "technology empowers inclusive finance" and is committed to creating a company specializing in small businesses. Microcredit’s inclusive financial service platform. Especially in the multi-dimensional sports marketing process, the reliable, stable, long-term brand image and value spirit required for financial services have been continuously deepened and presented, combining NBA value and brand value into one, allowing Xiaoying Technology has established long-term mutual trust and brand loyalty with small and micro enterprises and self-employed individuals.
became the exclusive sponsor of "Playing with Friends" and launched an interactive shooting game. Xiaoying Kadai once again delved into sports marketing, engaging in sports and healthy life with countless fans this summer, passing on the positive energy of youth and inspiration, and using The power of technology and finance helps more people solve financial problems and unleash the public's love and yearning for the future.
