Text/Yangcheng Evening News All-Media Reporter Cheng Xinghuan Photo/Photo courtesy of the interviewee On June 29, a press conference for the cooperation between Yili Group and the Portuguese National Football Team was held in Beijing. Yili announced a cooperation with the Portugu

text / Yangcheng Evening News all-media reporter Cheng Xinghuan

photo / photo provided by the interviewee

html On June 29, the Yili Group cooperation conference with the Portuguese national football team was held in Beijing. Yili announced a cooperation with the Portuguese national football team. This is Yili's second signing with a representative force in international football after successfully joining hands with the Argentine national football team. Yili's successive layouts in major sports undertakings have demonstrated to the world the brand power and quality strength of Chinese dairy companies. In terms of its football map layout, it also connects Europe from South America.

The Portuguese national football team is one of the traditional European teams. The "golden generation" represented by Figo has been very popular among fans. Currently, the Portuguese team, which has main superstars such as Cristiano Ronaldo, Bruno Fernandez, and Bernardo Silva, is also making a breakthrough in international football. One of the favorite teams for the World Cup.

Regarding this cooperation, Fernando Gomez, Chairman of the Portuguese Football Association, believes that "Given that the Portuguese Football Association and Yili Group have many things in common, this cooperation is of great significance. This will greatly bring the Portuguese national team and Asia's largest , the distance between fans in the most populous country. "

Based on its continuous attention to global sports, Yili has made frequent moves in football, a popular sport. South America and Europe, as the two leading camps of football, have cultivated many stars and coaches for the development of world football, and have given birth to many great teams. The Argentina national football team, as a representative of South America’s traditional strong teams, has successfully cooperated with Yili. The Portuguese national football team, which has a huge fan base in the Chinese market, is one of the most powerful super football IPs in Europe. The powerful alliance between Yili and the Portuguese national football team once again consolidates Yili's continued layout in the global sports industry. The signing of a cooperation between Yili and the Portuguese national football team not only opens a window for the layout of European football, but also embodies the synergy advantages of its global supply chain.

Source | Yangcheng Evening News·Yangcheng School

Editor | Wang Haiyan