Under the guidance of the slogan "Bold is brave", Hummel and Premier League Southampton Football Club jointly released the team's new home jersey for the 2022/23 season.
The new jersey draws inspiration from the jersey worn by the "Saints" in the early 1980s. The mainly white jersey adds a red vertical stripe with black stripes in the middle, which is consistent with Kevin Keegan, Ai The colors of the iconic home shirt worn by club legends such as Len Ball and Charlie George are the opposite. Hummel and the club hope to use this new jersey with a bold design to inspire fans on and off the field to rise to the challenge, just like the courage displayed by the players on the field.
The geometric pattern on the jersey is derived from the iconic roof support structure of the St. Mary's Stadium, the club's home stadium. The team logo and Hummel are located in the center of the chest of the jersey, creating a completely different image from the past.
as part of Southampton Football Club’s sustainable boots ‘The Halo Effect’. Like last season's jersey, the new season's jersey is also made with Hummel ECO8 technology, which means that each jersey is made of environmentally friendly and recyclable polyester fiber fabric produced from recycled plastic bottles.
