signed the South American champion Argentina team, Yili once again signed the European powerhouse Portugal team led by C Ronaldo .
The Qatar World Cup is about to be staged with passion. The two favorite teams to win the championship are gathered in Yili. Maybe this year's final will be staged among these two strong teams.
On June 29, the press conference for the cooperation between Yili Group and the Portuguese national football team was held in Beijing. Yili announced a cooperation with the Portuguese national football team. Liu Chunxi, CEO of Yili Group, and Zhang Hong, representative of the Portuguese Football Association, witnessed this moment together with the fans at the scene. This is Yili's second signing with a representative force in international football after successfully joining hands with the Argentine national football team. Yili's successive layouts in major sports undertakings have demonstrated to the world the brand power and quality strength of Chinese dairy companies.
Yili reached a cooperation with the Portuguese national football team.
entered the finals together.
Together, Yili formed a super team.
The Portuguese national football team is one of the traditional European teams. The "golden generation" represented by Figo has been very popular among fans. Currently, the Portuguese team, which has main superstars such as Cristiano Ronaldo, Bruno Fernandez, and Bernardo Silva, is also impacting international football. One of the favorite teams for the World Cup.
For a long time, the Portuguese team has won the support of a large number of consumers in China with its indomitable and hard-working team spirit. It is precisely because of Yili's persistent pursuit of high-quality products that it has been the first choice and trust of many consumers. This time Yili joins hands with the Portuguese national football team, which is based on the two parties' common love for football, and also reflects the spiritual fit of both parties in self-driving and pursuing excellence in their respective fields.
Regarding this cooperation, Fernando Gomez, Chairman of the Portuguese Football Association, believes that "Given that the Portuguese Football Association and Yili Group have many things in common, this cooperation is of great significance. This will greatly bring the Portuguese national team and Asia's largest "
Liu Chunxi, CEO of Yili Group, said: "With the launch of strong cooperation between the two parties, Yili will help the Portuguese team compete in the football feast with high-quality nutrition; at the same time, it will join hands with the Portuguese team. Taking the opportunity to promote China's high-quality products to a higher and broader stage and realize the dream of 'sharing health with the world'"
Yili Group Executive President Liu Chunxi delivered a speech
Portuguese Football Association Council Member and Portuguese Football Promotion Ambassador João. Joao Pinto delivered a speech via video. He said: "I am very happy to join hands with a prestigious partner like Yili to accompany the Portuguese team to the top of international football. I hope to join hands with Yili Group and the vast number of Chinese fans to support the Portuguese team."
Portugal National Football Team Official Football Promotion Ambassador João Pinto
At the event, Yili presented the representatives of the Portuguese Football Association with an enamel appreciation plate customized based on the famous Chinese painting "Five Cows". The Portuguese national football team presented Yili with a customized version of the Portuguese team's No. 1 jersey signed by Yili, implying that Yili and the Portuguese national football team will create glory together.
The two sides exchanged gifts
In the Portuguese style and football elements that can be seen everywhere at the scene, representatives from Yili, the Portuguese Football Association and Wanda and invited fans and friends jointly opened a vibrant night of fans.
Continuous efforts in the field of football, frequent major sports layouts
Based on continuous attention to global sports, Yili has made frequent moves in football, a popular sport. South America and Europe, as the two leading camps of football, have cultivated many stars and coaches for the development of world football, and have given birth to many great teams.The Argentina national football team, as a representative of South America’s traditional strong teams, has successfully cooperated with Yili. The Portuguese national football team, which has a huge fan base in the Chinese market, is one of the most powerful super football IPs in Europe. The powerful alliance between Yili and the Portuguese national football team once again consolidates Yili's continued layout in the global sports industry.
With its infinite enthusiasm for nutrition and health, Yili continues to expand its territory in sports event cooperation. From the Olympic Games, CBA, Asian Cup, to world football resources, Yili has always insisted on deepening its sports business layout and continues to recruit high-quality resources to display the brand image of China's dairy industry on a larger, higher and broader stage.
Quality comes from love, a global brand
is a leading enterprise among the top five in the global dairy industry and has been ranked first in the Asian dairy industry for many years. Yili provides high-quality products and services to 1.3 billion consumers every year. Yili has always adhered to the corporate creed of "Yili is quality" and regards quality as life. It has established a "whole-person, whole-process, all-round" quality management system with a total of more than 1,000 inspection items, creating a system to protect the health of consumers. The "Great Wall" of quality. It is the unremitting pursuit of high quality that has made Yili the only health food company in China that has served both the Summer Olympics and the Winter Olympics, and it has also won the trust and support of consumers.
The cooperation between Yili and the Portuguese national football team not only opens a window for the layout of European football, but also embodies the synergy advantages of its global supply chain. In the future, Yili will create a new situation in China's dairy industry under the guidance of "comprehensive value leadership", use practical actions to help the global sports industry and health industry resonate at the same frequency, continue to strengthen the contribution weight of Chinese brands in global sports development, and strive to achieve " "Becoming the world's most trustworthy health food provider" is our corporate vision and we will continue to work hard to share health with the world.
