The hook is reversed and the family is ruined? Yesterday, the topic #1599 yuan sneakers was up to 69999 yuan# and it was ranked first in the hot search on Weibo.
According to media reports, on a certain trading platform, the imported sneaker "Lightning Barb", which has just been listed, has an original price of 1,599 yuan, which has been fired to around 20,000 yuan, with the highest even reaching 69,999 Yuan, the premium is more than 40 times!
On the evening of September 21, the official Weibo of the Dewu App released the "Instructions on the Price Fluctuation of "AJ1 Lightning Barb Tripartite Joint Model"". The description mentioned that after verification, the online barb price of 69999 yuan was set by a seller personally, and there was no buyer's transaction at this price. In view of the current fluctuations in the price of this commodity, the platform has been removed from the shelves.
Winner said, " AJ1 lightning barb tripartite joint model" was launched in July this year, and received certain attention and sought after after the listing. This product is offered by the seller. Due to its specific three-party joint scarcity attribute, there is a certain price fluctuation, and a small amount of actual transaction price is affected by the supply and demand relationship between the buyer and the seller. The company is concerned that in the public data of multiple foreign e-commerce platforms, this product also has the same premium. Therefore, 得物 has released a promotional image of "Reminder of rational consumption" on the product page in August.
1599 yuan sneakers were fired up to 70,000
daily report, according to workersSince the "Lightning Barb" sneaker of an international sports brand was launched in China, the popularity has not diminished. The reporter found on a fashion brand shopping platform that sneakers with a sale price of 1599 yuan have been fired to about 20,000 yuan, and the highest even reached 69,999 yuan, which is a premium of more than 40 times!
It is reported that "Lightning Barb" is a tripartite joint product of musicians Travis Scott , Fragment Design Fujiwara Hiroshi and Nike Air Jordan. There are two "barbs" on sale this time, one is high-top shoes and the other is low-top shoes.
The so-called "fried shoes" is to buy some trendy shoes and hoard them, and then sell them when the price rises. Some popular sports shoes with low output can sell for high prices as soon as they change hands.
is not only an international brand, but also some domestic brands of shoes. The reporter browsed various shopping platforms and found that a celebrity basketball shoe with a reference sale price of only 1499 yuan has been "fired" to 48889 yuan. Another basketball shoe with an original price of 899 yuan, the current price is 5999-6999 yuan, and the code is severely broken, and most of the numbers are out of stock.
And behind the "fried shoes" wind is hidden business routines. A shopping guide named Wang of a sports shoe brand said that when selling limited-edition celebrity co-branded high-end sneakers, many brands will take the form of booking appointments and lottery purchases for "hunger marketing" to enhance brand value by increasing the scarcity of sneakers. Xiao Peng, who also has experience in buying trendy shoes, said that some limited-edition sneakers will not be displayed on the official website.
"Professional" "shoe-fried" is also a helper in pushing up shoe prices.The reporter learned that the “shoe-speculators” used professional shoe-grabbing software to buy popular models at the selling price from official channels. When a certain shoe is at a low price, they will concentrate on buying a large number of the same shoe on the shoe-making platform. Once a certain quantity is reached, they can influence the price of this shoe in the secondary market.
Beijing Jingshi Law Firm's lawyer Xiong Chao believes that sneaker brand owners, "shoe-spectors" and various secondary market trading APP platforms have raised the so-called trendy shoe prices to a high price that they should not have. . Some "fried shoes" behavior may be suspected of illegal, beware of risks. According to the administrative penalties for price violations, business operators who collude with each other and manipulate market prices to cause a substantial increase in commodity prices shall be ordered to make corrections, the illegal gains confiscated, and a fine of less than 5 times the illegal gains shall be imposed.
follow the trend of "fried shoes" and be careful of being "cut leek"
As early as in October 2019, "the People's Bank of China issued the Shanghai branch of the People's Bank of China as an alert. The financial briefing of "Effectively Prevent Financial Risks" clearly stated that the resale of domestic sneakers has "shoe-speculation fever" and that the "shoe-specialization" platform is really a drumming and fancy capital game, reminding institutions to pay close attention and take effective measures to prevent such risks.
The briefing mentioned that "shoes trading" is showing a trend of securitization, and daily trading volume is huge; some third-party payment institutions provide the "shoes trading" platform with installment payment and other leveraged services, and leveraged funds enter the market. Financial risks: Operation is black-boxed, and once the platform "runs off", it is easy to cause mass incidents.
Subsequently, the sneaker trading platforms such as nice and poison have been rectified many times.
So how do these shoe lovers get the limited edition supply? A shopkeeper who runs a collection of sports shoe brand stores once revealed to the media that, on the one hand, shoe speculators will use professional shoe-grabbing software to buy popular items at the selling price from official channels. On the other hand, they will also When certain types of shoes are at low prices, a large number of the same type of sports shoes are concentrated on the shoe-shopping platform. Once a certain quantity is reached, the price of this type of shoes in the secondary market can be influenced. Mr. Li said that people who buy shoes may spend more than 100,000 yuan on a batch of goods and earn a good car, but some people will lose money as the market changes. Therefore, if ordinary consumers blindly enter the market to speculate shoes, they will face a high risk of price fluctuations.
For professional speculators, it may be suspected of breaking the law. For example, several large shoe speculators colluded with each other to manipulate market prices, which is a violation of the " price law "; the large amount of funds involved in shoe speculation may be involved in money laundering and other illegal and criminal activities.
The judge of the Beijing Internet Court once introduced that the behavior of "fried shoes" must bear market risk. This seems to be a personal behavior among sneaker collectors, but most of them are purposeful business activities, in essence, operators. The illegal act of driving up prices, disrupting the market order and even the financial order is suspected of violating the relevant provisions of the e-commerce law and the price law.
In addition, generally speaking, consumers (investors) who participate in "shoe-specting" are often young people with limited income. They may also borrow money for investment through installment payments on e-commerce platforms, online loans, etc. "Fried shoes". If the market collapses, its losses are likely to be far greater than the investor's solvency, which may bring credit risks to consumers themselves.
Source: Red Star News
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