On September 11, the 14th National Games Skateboarding Competition came to a close in Xi'an, Shaanxi. Zeng Wenhui and Lan Junyi, who wore Kappa jerseys, won the women’s street style championship and runner-up respectively; Zhang Xin, Lou Jiayi won the Women's Bowl Championship and the third place. Kappa wrote a new glory in the layout of skateboarding.
Zeng Wenhui won the Shaanxi National Games Women's Street Championship
After skateboarding became an official event of the Tokyo Olympic Games, this Shaanxi National Games also listed skateboarding as an official event for the first time. At the Tokyo Olympics, Zeng Wenhui and Zhang Xin, members of the Chinese national skateboarding team sponsored by Kappa, made a stunning appearance and won the 6th and 15th places in the Women's Street and Women's Bowl, creating the Olympic history of Chinese skateboarding. After more than a month, the two, as the leaders of the Chinese women's skateboarding team, once again boarded the competitive arena of the National Games, and became the favorites of their respective events before the game.
Under the leadership of famous domestic players such as Zeng Wenhui, Zhang Xin, Lou Jiayi, etc., a "Kappa storm" was set off in the National Games skateboarding arena. Skateboarders from various provinces wearing Kappa jerseys appeared one by one: Zeng Wenhui, Lan Junyi, Lu Xiaowei, Chu Jiayu joined hands to enter the women's street finals, and Zhang Xin, Lou Jiayi, Mao Jiasi, Shi Jiangmei, Zhu Xintong, and Zhang Hongfei entered the women's bowl finals. With the help of Kappa, they performed the creative inspiration and superb technology that belonged to Chinese skateboarding time and time again, bringing a lot of expectations for the Paris Olympics three years later.
Kappa helps skateboarders at the National Games
From the beginning of 2020, Kappa has gradually adjusted its brand strategy and clearly proposed a "return to sports". At the beginning of this year, Kappa officially became a strategic partner of the Chinese National Skateboarding Team, providing the Chinese National Skateboarding Team with a full set of clothing and professional skateboarding shoes for competitions and training. With the help of Kappa, Zeng Wenhui and Zhang Xin created the Olympic history of Chinese skateboarding with their outstanding performance and the courage to challenge.
Kappa and Shougang Extreme Park reached a strategic cooperation
not only that,Kappa has also become a partner of the National Skateboarding Championships for two consecutive years, and organized offline skateboarding parties, gathering diverse street cultures, and establishing in-depth dialogues with more skateboarding enthusiasts and young people. On August 14, Kappa announced the title of Shougang Extreme Park. Kappa Shougang Extreme Park is committed to unlocking a lifestyle exclusive to skateboarding and building a new landmark of skateboarding in China. Kappa has launched a series of strategic layouts around skateboarding, and is continuing to unleash the vitality of the brand. The excellent performance of the "Kappa Skateboard Team" at the National Games has delivered a perfect answer to Kappa's hard work in skateboarding, marking that Kappa has seized half of the sky in skateboarding.
Regarding the performance of skateboarding in the past year, Zhang Zhiyong, CEO and President of China Dongxiang Group, said: “The future trend of sports is youthfulness. This is a global consensus. As a representative of youthful sports, skateboarding is full of passion, personality, and continuous The upward spirit is widely recognized, and the performance of the new generation of athletes has made this sport known to everyone. We firmly believe that skateboarding will be the password for the brand to communicate with young people, and we will continue to invest in this sport in the future. Promote the development of skateboarding culture and grow together with skateboarding!"
As an Italian fashion sports brand, Kappa has always rooted sports attributes in its brand genes. In the second year after announcing the "return to sports", Kappa continued to make a strong strike in the skateboarding field, continuously increasing skateboarding, combining the passion of skateboarding and the classic style of the brand into one, reshaping and injecting a new brand sports attitude. Make people's eyes bright. In the future, Kappa will set off a new wave of glorious skateboarding, and it will also shine in more legendary stadiums.
(LXS)
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