Source: Real Estate Big Bang
I woke up from a football dream. I wonder if I played football or was played by football.
In September 2011, in the 26th round of the Chinese Super League, Guangzhou Evergrande beat Shaanxi people and the team 4:1 away. At the same time Beijing Guoan Team drew with Shandong Luneng Team 1:1.
With only 4 rounds left in the league, Evergrande leads the second-placed Beijing team by as much as 14 points. This also means:
Evergrande will win the championship!
Guangzhou Evergrande team, it was the boss Xu who used the money to come out.
At the beginning of the season, their team introduced 5 national players. In terms of foreign aid, they first bought the Champions League shooter Cleo for 3.2 million euros, and another $17 million transfer in the middle of the season. The membership fee and annual salary have moved to the Brazilian League MVP kongca.
Buying players is only one aspect. In terms of the reward system, the "513" bonus program has been introduced.
means: win a prize of 5 million, tie a prize of 1 million, and lose a prize of 3 million.
Based on this,In the 2011 Super League season, Evergrande awarded the team a total of 104 million yuan, setting a record for the highest single-season bonus since the professional league.
At this time, Evergrande has entered football for more than a year.
This is just the beginning.
Since then, the media has calculated how much the Evergrande football team has spent in one year.
According to their statistics, just calculate the annual amount based on the expenditure of signings, bonuses, and salaries. Over the past 12 years, Evergrande has spent 13.7 billion on the team
.
More than 13 billion real gold and silver have been smashed, and it has also created a legendary dynasty that has no history before China's professional football.
Evergrande has won two Asian championships and won the Chinese Super League eight times, in addition to four Super Cup titles and two FA Cup titles.
Xu Jiayin 's capital golden dollar football, which attracted more companies to enter the Chinese football field.
for a time,The Chinese Super League’s signings shocked the world.
01
In 2017, Evergrande defeated Fengchang and became the “first richest real estate company in the universe”, and Xu Jiayin became the richest real estate company in the Mainland.
The proud boss Xu came to Nanjing and had a glass of with Zhang Jindong and Zhang Jindong strong
_span0 p2p strong p2p The 20 billion that made Suning burst into thunder.
However, at that time, Xu Jiayin and Zhang Jindong were mixed with oil.
Xu Jiayin said about Evergrande’s plan to return to A. Zhang Jindong turned around and borrowed 20 billion yuan from the bank to invest in Xu Jiayin, and he was full of expectations that he would be able to recover the principal and interest in three years.
The two big guys can talk a lot.
At the beginning of 2016, Suning officially took over the Jiangsu football team. A few months later, they went to Italy and spent 270 million euros (equivalent to RMB 2 billion) to buy Inter Milan Football Club, holding 70%.
Immediately after spending 3 billion yuan to dig out a few stars for Inter Milan, heavy investment, so that the lonely Inter Milan returned to the strong team of Serie A.
Xu Jiayin wants to introduce Suning as a war vote,Zhang Jindong is also thinking about getting Evergrande to sponsor Inter Milan's 4 billion.
At that time, he invited Xu Jiayin to a high-end football dinner in Milan, Italy. At the end of the dinner, he sent the richest man Xu to three sincerely:
, where is your car? ?
The media is still fresh in memory. Since then, they have been regarded as brothers on the same boat
As for the Chinese Super League, it has to be said that Suning's investment is still very successful, and it has entered the Chinese Super League. One year, some fans commented:
Not only the club’s top management is professional, but the signings are also very good. In one year, it far surpasses Greenland’s three-year signings.
is done well and in place, all of which are spent with money.
Unfortunately, the huge amount of money went down, Suning was still no match for Evergrande on the battlefield and only won the second place in the Super Cup and the Super Cup.
Golden dollar football, to put it bluntly, whoever enters first, who is willing to throw money, has a big chance of winning.
Facing the defeated opponent, the general manager of Guangzhou Evergrande Football Club Liu Yongzhuo proudly said:
, the champion Evergrande wantedIf I don't give it to you, you can't take it.
Indeed, four years later, when Suning defeated Evergrande with a total score of 2:1 in the Super League season to win the 2020 championship, the most commented one was that Evergrande gave Suning a championship. Xu Jiayin also Zhang Jindong's favor of a 20 billion yuan war vote.
Is this a football compensation?
However, three months after winning the championship, Jiangsu Suning Football announced with a paper announcement that the teams they belonged to would cease operations.
Football League The defending champion was suspended the following year. This is rare in the world. The real reason behind it is that Suning is on the verge of bankruptcy and the majority shareholder Zhang Jindong was forced out of the game.
02
It is normal that there are two Chinese Super League teams in a city, Shanghai has two Super League teams and two 7span and two Guangzhou Hengheng teams. Teams.
R&F invests in football, only one year behind Evergrande.
On June 25, 2011, when the Shenzhen Phoenix Football Team was on the verge of disbanding, R&F resolutely acquired the team and officially changed its name to Guangzhou R&F Football Team, and invested in the establishment of . Football club .
However,When it comes to investing in football, R&F, who is not so rich and powerful, seems to be more rational.
Last month, Huang Shenghua, chairman of Guangzhou City Football Club, told the media:
R&F has invested an average of 400 million yuan a year in the past 10 years, and investors do not care about short-term results.
At present, the R&F team is also facing the situation of the parent company's capital tightening, but because they have been insisting on small business operations, they have not been affected much.
What I want to say is that although R&F has repeatedly emphasized its rationality in football investment, the team completed the mission of rushing to the Super League in the first year of entering the team. In 2014, it won the third place in the Chinese Super League.
It can be seen that the money for R&F to take over is the team's confidence and courage to stand up.
However, R&F has the courage to use it in mergers and acquisitions, and it is not so lucky.
Remember this photo? In 2017, the three big players in the real estate industry- Wang Jianlin , Sun Hongbin , Li Silian toasted and drank together and looked at each other with smiles.
At that time, Wanda urgently reduced its debt. Li Silian took the opportunity to take the opportunity. It is rumored that 77 Wanda hotels worth 33.5 billion yuan were cut to 19.906 billion yuan by Li Silian.
However, the scenery that belongs to R&F has only lasted for more than two years. An acquisition that was clearly intended to start a journey of attracting money.However, R&F pulled R&F off the cloud when the market trend changed.
Now, R&F, which has stepped on the three red lines, has suffered a double kill in stocks and debts in 2021, and its rating has also been downgraded, depending on whether it can catch a breath in the next few months.
03
After Wanda’s big sale, the days have been pretty good, and the richest man Wang has kept a low profile for the past two years.
Wang Jianlin, who likes to sing "Nothing", has had ups and downs in football dreams these years.
As early as 1994, shortly after the professionalization of Chinese football, Wanda invested in the Dalian football team.
In the four years of Wang Jianlin's strong support, the team's record is 4 times in the first and second level championships, as well as three consecutive championships and the myth of 55 undefeated games.
Looking back now, the set of Xu Jiayin played on football is left over by Wang Jianlin.
In the past, apart from the introduction of players at no cost, every time there was a game, the king boss would take a sack of cash to the locker room and tell the players:
strong 5span won, The money is yours, you lose a point.
monetary rewards,It is the invincible power mech of Dalian Wanda.
In 1998, because there were too many dark things on the court, the richest man Wang rushed to quit and received unanimous support from public opinion.
has not been involved for more than ten years.
It was not until 2011, when the Chinese Football Association was dying, that Wanda bargained at the Chinese Super League and reached a three-year 500 million strategic cooperation with the Football Association before returning to the football field.
The story later, everyone knows.
After the Evergrande effect brought on the Chinese Super League, in 2014 the Chinese Super League will significantly increase the naming fee, and Wang Jianlin once again walked away.
provoked , who was still a national husband at the time All stupid.
Frustrated at home, Wang Jianlin turned his football dream to a foreign country, but he turned back for some unspeakable reason and turned his attention to the country.
Because of this, Wanda suddenly announced its strong presence in Dalian Yifang in 2018.
This return is just before the Chinese Football Association has just launched a series of new policies. One of them is to promote the neutralization of club names. Specifically, football clubs cannot have corporate names.
Although the Football Association gave 3 years to fully implement this new policy,But the well-behaved Wanda didn't want the naming rights of the Dalian football team, and spoke sincerely, saying that the focus would be on the youth training.
Wanda's return to football, Dalian fans have high expectations - 20 years ago, Dalian Wanda's dominance in the Chinese professional football league seemed to be in sight.
What makes people unexpected is that more than 40 small goals have been smashed, and the naming rights are not enough. Wanda can't get the club's equity, and Wang's richest man once again walks away.
Dalian football, which was hoped to be revitalized by Wan Da, has dimmed again!
04
If God closes a door for you, it will open a window for you.
In the past few years, Wang’s richest man lost frequently in cultural tourism, hotel, sports, film and television tracks, and repeatedly frustrated in football. Now he is the man most envied by real estate tycoons——
After several years of scraping and healing, he still held the Wanda Commercial Management trump card and made it even bigger.
and other real estate leaders with football dreams are not so lucky.
Looking back now,There are two main periods for real estate developers to intervene in football.
The first period was the last century, when Chinese football began to become professional.
The most typical is that in 1994, Wanda entered the Dalian team and built it into the most successful team in the A era.
entered at the same time, and Jianye , Greentown , Luneng, Yatai , etc. These four companies have been sponsoring the football club so far.
Only in the A era, the sponsors of football clubs can be described as "a hundred flowers blooming", and real estate companies are not the mainstream.
In the second period, when Evergrande spent a lot of money and turned the “patch of stagnant water” into “living water” in the Chinese professional league, real estate companies began to intervene on a large scale.
At this time, the domestic league has entered the Super League era. In addition to Evergrande, R&F, Greenland, China Fortune, Kaisa and other large real estate companies have stepped in, there are also small real estate companies such as Renhe and Zhonghe. Get involved in Chinese football here.
At its most glorious time, the investors of 16 Chinese Super League teams were all involved in real estate, of which 8 investors were still in real estate as their main business, and 16 of the Chinese Premier teams also had 9 investors with real estate background.
It is no wonder that the Chinese Football Professional League is nicknamed:
real estate league.
05
Real estate companies invest in football, and there are reasons behind them.
Some bosses love football and are famous in the industry , such as Song Weiping .
At the beginning of 1998, Greentown had just exceeded 100 million in sales the previous year, and Lao Song’s "Zhejiang Greentown Football Club Co., Ltd." erected its flag on Nanshan Road.
His wish is not small:
to bring a professional football team to Zhejiang and rush to the first A.
In the beginning, he was both the boss and the head coach, and he followed the team for two years.
Unfortunately, he used his feelings in building a house, and Greentown has become the endorsement of quality, and when he used his feelings in football, most of the gains were bleak and helpless.
Slowly, he appeared in the club less and less time, even the main players of the team can hardly see him again.
especially in the football gold dollar era,The ups and downs of the Greentown team, which has been operating at a low cost, are just like the Greentown under control.
Later, as intercom entered the Greentown, Song Weiping lost control in 2019.
I don't know when, the "Song Dynasty" that has been appearing in the stands of the Huanglong Sports Center also quietly withdrew.
who invests in football Hu Baosen once said:
will continue to invest in football until Jianye goes bankrupt.
Some time ago, a letter for help informed the world that the "King of Henan" had asked the Henan Provincial Government for help some time ago.
As early as the end of last year, the "Hebei King" China Fortune Happiness rushed to Shijiazhuang to ask for help from the Hebei Provincial Government. The former giant team, Hebei, also became a famous football owe due to the China Fortune Happiness thunder. Salary team.
R&F started in Guangzhou, Greentown started in Zhejiang, China Fortune Happiness is deeply involved in Hebei, and Jianye is deeply involved in Henan, In this way, football investment, in addition to the love of the boss, also maintains the relationship between real estate developers and the local government.
Now, with real estate companies one after another thunderstorms, we will look at the investors of these teams again, we can't help but embarrass!
football,It is a capital-intensive industry, generally speaking, it is a place that burns money and requires a lot of capital investment.
The root cause of real estate companies' daring to invest in Chinese football, which is full of criticism, is still rich.
With thirty years of glory in the real estate industry ushered in the end, in order to survive and die, in order to protect themselves, real estate companies will definitely lose a lot of sub-industries:
It may be their first target.
The most obvious thing is that Suning announced the suspension of Jiangsu Football Club operations shortly after the thunderstorm, and the Hebei team also owed wages.
06
Evergrande’s debt is already well known.
According to related reports, if the group's cash flow still has problems in the next 60 days, then the Guangzhou team will be quickly shot by Xu Jiayin.
From the perspective of Zhantian Group, it is not so much that real estate companies play in the real estate league in the Super League, it is more that rich real estate owners are squandering the money earned from dividends, and probably only football can satisfy their expansion. heart of.
But no matter what it is, it is undeniable that the Chinese Super League in the past ten years,Because a real estate company stirred it, it ignited the enthusiasm of many fans to revisit Chinese football.
That's enough!
I don’t know, who will stir this pool next time?
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