Source: Wenzhou News Client
Wenzhou Daily All Media Reporter: Huang Rongjiewen/Photo:
A total of 17,000 pairs of shoes have been sold, with a total turnover of nearly 2.5 million-this is the "donkey" online store this year on "Double Eleven" "Transcripts handed in that day. Although compared with big-name footwear brands, such achievements are not impressive, but for a 27-year-old entrepreneur, such achievements are hard-won.
Ouhao, a Wenzhou guy born in 1993, is the founder of the "donkey" brand. Although it hasn't been long since he started his business, his online store, which has only been in business for six years, now has five crowns on Taobao. When the reporter talked to him about the brand and entrepreneurial story, the slightly shy young man smiled and said: "I just want to do what I like."
Grassroots entrepreneurship:
I could not afford fabrics when I was most embarrassed
11 On the 12th, the reporter came to Ouhao's studio in Xinqiao, Ouhai. This studio hidden in the industrial plant covers an area of about 1,500 square meters and has all the functions of operation, sales, warehousing, and logistics. "The company is a start-up, and the funds are not much, the map is cheap." Ou Hao said with a smile.
Ou Hao’s studio
Ou Hao’s family is not rich, and his parents are ordinary working-class parents. In order to support his design dream, the family lives in a tight life. "When I was studying at Wenzhou University, I studied fashion design. When I was most embarrassed, I couldn't even afford the fabrics for designing." Ou Hao couldn't help but smile wryly. After
graduated, with five thousand yuan and passion, Ou Hao brought his girlfriend to Hangzhou to start his own business. "It was March 1, 2016. I was extremely impressed." Ou Hao said, they rented a 20-square-meter rental house in Binjiang Puyan for 1,200 yuan and bought a second-hand camera for 1,000 yuan. , I paid another 1,000 yuan to buy a second-hand eDonkey, and I quickly became ashamed.
He started as a fashion buyer. Every morning he went to Sijiqing to shop for goods, took pictures in the afternoon, responded to messages, packaged and shipped them, only ordered a takeout meal at noon, and slept less than five hours. With their tenacity and unconditional support from their girlfriends, their Taobao shop has finally gradually improved.
But in the city of Hangzhou, there are already many Taobao stores and e-commerce models like them. What's more, the dream of creating a brand has not yet been realized. After some trade-offs, Ouhao made a rapid decision to retreat—to return to Wenzhou and build his own brand.
Difficult battles: no matter how low the output of
is, we must stick to the quality.
In the second half of 2017, Ouhao and his girlfriend returned to Wenzhou. Nowadays, the well-known "donkey donkey" in the domestic fashion shoes field was still a little-known shop at that time. "At that time, I found a classmate who worked in a state-owned enterprise, and he was almost always visiting the cottage. He finally moved him with sincerity. He resigned and joined my start-up team, and now he is the store manager in charge of operations." Ou Hao said with a smile.
Actually, there are many such cases in the team. The earliest customer in charge of Taobao's customer service was a "donkey donkey" customer. Out of recognition of the quality of shoes and the brand, he resolutely joined the start-up team. Another partner in charge of warehousing operations is a warehouse manager at a milk tea shop. "They all said that I was ‘flicked’ by me at first, but after working together these years, we all knew that we had the right person for each other." Ou Hao said.
However, the difficulty is far from over. In order to find a suitable foundry, Ouhao traveled to dozens of shoe factories in Wenzhou. However, because of different concepts, few companies have actually reached cooperation. "For the sake of brand benefit, I have high requirements for the craftsmanship of the shoes, but for price considerations, I will try to keep the cost down. So many cooperating manufacturers think that I have such cheap shoes and just do it casually. They waste me A true feeling for my own work." Ou Hao's tone was distressed and helpless.
Ouhao’s most interesting work is a pair of vintage and old dirty shoes. This shoe is made using vulcanization and cold bonding technology. It took a full year from design to material selection to craft production. However, after the actual mass production, this pair of shoes has no surprises.
"Because the process is too complicated, the rejection rate of defective products is very high, nearly 60%. Neither the factory nor I can acceptSo I can only bear the pain and stop production. "Ouhao said with emotion. Even so, Ouhao still firmly believes that high quality can make a good brand. "I want to slowly make consumables like shoes into cost-effective crafts, even for me. Kind of artwork. "Z1z
keeps the original intention:
is designed only to convey the same aesthetic
. This almost paranoid spirit of quality finally impressed the foundry manufacturers. A shoe factory located in Guoxi, Ouhai quickly reached an in-depth cooperation with Ouhao. A pair of pairs Trendy shoes with complex craftsmanship but full of young designers' efforts began to be produced here.
"Actually, when I was in college, I liked to buy shoes with a sense of design, but every time I bought big-name shoes, there was almost no living expenses left. So I am determined to make shoes with high quality and design sense within 300. "Ou Hao said, "I am more like selling aesthetics than doing business, and delivering products that meet their aesthetic standards to like-minded friends. According to Ou Hao, his online shop is currently one of the few companies in the industry that does not promote or buy traffic, but relying on private domain traffic alone, the user viscosity of "donkey donkey" is already very high. Reporter here According to the user reviews of the store, not only are there few negative reviews, but many young people who love fashion even discuss how to improve the design with Ou Hao. Now, Ou Hao has successfully married his girlfriend and officially settled down. At work In terms of room operation, Ouhao maintains an average design efficiency of one pair a week, while his wife is responsible for photo promotion and handling the daily affairs of the studio. Years of tacit understanding has allowed the two to make the most tender wine in the years.
ou Howe
"Does your brand name "donkey donkey" have any meaning? "At the end of the interview, the reporter asked this question. Ou Hao's wife looked at him with a smile and said, "Because I think his face is very long, and he talks the most when he is studying." "Z1z
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