The Xiao Zhan 277 incident has been escalated and fermented on the Internet in recent months, and has gradually evolved into a tug of war. The incident was initially reported by fans of Xiao Zhan, who were dissatisfied with the doujin CP article, on the doujin platforms AO3 and LOFTER, and brought a group of innocent passers-by. Under Weifen's fierce attack, AO3 had to remove related content. After that, the platform was banned, and other major platforms also removed related content related to the same humanities. After the event was triggered, fans in various circles were ignited to resist Xiao Zhan, and 277 regiments were formed.
Whether it is the maintenance of true love fans or the attack of black fans, the protagonist Xiao Zhan at the center of the whirlpool undoubtedly became the biggest victim of this incident. Major endorsements, variety shows, and film and television dramas have been removed from the shelves. But what makes netizens even more angry and puzzled is that Xiao Zhan himself and his studio have not shown up and have no attitude to resolve the matter. The
studio issued an apology statement on March 1st, when the incident was the hottest. Later, after Xiao Zhan changed his social platform profile picture, he jumped out to refute the rumors. Xiao Zhan's Weibo was also suspended for nearly two months.
On July 14th, Weibo officially interviewed Xiao Zhan Studio. After that, Xiao Zhan Studio announced an apology, saying that it will actively guide fans in the future and jointly maintain a good online environment. In response to this apology, many netizens said they would not buy it. It is too late to apologize that his studio's attitude is not sincere, and five months late.
Which celebrity likes in modern society is personal freedom, and others have no right to interfere. However, the inaction of the studio and the celebrity's evasive attitude are the most unacceptable to netizens. As a public figure, the celebrity has the obligation to correct the social atmosphere and establish a positive image. For many underage fans, the ability to judge right from wrong is not enough, so celebrities must be guided and advised.
In fact, it is nothing new to tear each other rice circle, and disputes are inevitable where there is an entertainment circle. The TV series "Blame You Are Excessively Beautiful", which was screened last month, deeply showed the chaos of the rice circle. Huang Minghao was also harassed in the middle of the night by an illegitimate meal. Lu Han also denounced the car chasing behavior of crazy fans...there are countless incidents like this. This unprecedented tug-of-war made the entire network ponder, what kind of responsibilities should star artists take, and how should ordinary netizens and fans express and support idols?
A few days ago, the Office of the Cyberspace Administration of China also released special activities on rectification of minors’ online and star-chasing behaviors, aiming to create a healthy and green network environment. After this five-month-long battle between fans and celebrities, both fans and celebrities should stand in the perspective of each other. As a fan, chase celebrities wisely, and don’t obstruct artists; as celebrities, strengthen control over their own words and actions, actively guide and manage fans, and jointly create a good and harmonious network environment
