Hello everyone, this is Jibai brand control. For the development of micro-businesses, price control and are necessary to do. However, most merchants have little understanding of price control, and it is time-consuming and labor-intensive. So, what will happen if WeChat businesses do not control their prices? How do online price control companies deal with it?
1. What will happen if WeChat business does not control the price
If WeChat business does not control the price. If an agent sells a fake product at a price lower than the market price, or a regular distributor sells a formal product at a price lower than the market price, it will have the following impact:
1. It affects the sales of offline physical stores, because the online store price is generally lower than the sales price of offline physical stores. If the price is low, especially some stores with better grades, it will be very serious for offline price systems and sales.
2. Some brands currently have recruited distributors online. These distributors sell according to the requirements, but the chaotic prices of other unauthorized stores will inevitably have an impact on the standardized online sales system and distributors.
3. Investment promotion that affects brands, especially for some central brands, investment promotion is very difficult. It requires too much energy to spend conference marketing , hold events, brand promotion, etc., and it is ultimately ruined by the random price, which is really annoying. So it must be handled.
4. The market and channels that affect the brand are similar to the offline market mentioned above. The overall marketing market of the brand will be disrupted.
5. Influencing the brand value, the final result of random price is not only the loss of high-quality agents, but the ultimate loss of the brand's value and reputation.
2. How does online price control company handle
Online price control company is relatively professional, saving time and effort, and can also achieve good results. Let’s take Hangzhou Xinyang Technology as an example. Xinyang Technology is affiliated to Hangzhou Xinyang Network Technology Co., Ltd. The team of Xinyang Network Rights Protection Department focuses on the brand maintenance of enterprises, providing online merchants and brand customers with solutions such as full-process e-commerce brand channel management, price control, counterfeit attacks, and online maintenance of intellectual property rights.
The specific solution is:
1. Search through software and perform manual troubleshooting. Xinyang Technology Company has a professional inspection software, which can detect all model links of the product based on the price limit provided by the brand owner, and a manual inspection will be conducted after the inspection.
2. Analyze the types of random prices found. Analyze whether the infringement of this random-priced product is intellectual property or non-intellectual property, and submit a targeted complaint to the platform and the waiter will conduct manual review.
3. Feedback to the brand party on progress. Platform review will generally produce results within 3 days, and the company will notify the brand party of the feedback results as soon as possible to communicate and handle the situation in a timely manner.
3. What is the significance of online price control
1. When the price of a brand product is far lower than the brand's guide price, it will affect the sales market of the agents, because most consumers are willing to choose products with lower prices. In the long run, other agents will also lower the product prices. The final result is that the brand's price system is disordered and the brand is difficult to develop.
2. If the price of a brand product is lower than the cost price, in order to obtain greater benefits, some criminals will make a big falsification and sell fakes under the banner of the brand. This will be a fatal blow to the brand's image and reputation, so price control is very important.
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