On the last day of National Day, my girlfriend went to David City, Zhengzhou with her girlfriend. Both of them gained something. She bought a pair of dad shoes at the counter. I was interested in a sweatshirt, but because the mall discount did not meet my psychological expectations, I changed it to online shopping.
I wrote an article based on this incident as a clue and posted it to the headlines last night. I didn’t expect that I received a call from the counter shopping guide today, and the text I wrote accidentally caused trouble for her.
For the sake of the innocent clerk, I hid that text. At the same time, I also remind myself that I am just writing to play, not to attract attention or to pay attention, but to try not to cause trouble and less "realistic".
, but I don’t understand, should “they” look for reasons from themselves and improve and improve from customer feedback?
For example, how can shopping malls (physical stores) break through the siege in e-commerce?
E-commerce has the advantages of e-commerce, and physical stores have the advantages of physical stores. The biggest advantage of e-commerce is price, but physical stores have many advantages.
1. The biggest advantage of physical stores is a good consumption experience.
A beautiful environment and good service, customers wear beautiful clothes and walk around in front of the mirror for a few rounds, and are in a good mood. That's why Hai Ping said in "The Snail House": "Because shopping is no less joy than having sex with men, you cannot narrowly lower shopping from the spiritual level to a simple material level."
2. Another unparalleled advantage of physical stores is the quality of the product.
The quality of the product is fundamental, and there are many products online that are uneven and the quality cannot be guaranteed. If people want to buy online, they will take certain risks.
3. Another advantage of physical stores is consumer loyalty.
Every good brand has a group of fans. Physical stores can position the store’s precise customers and potential customers based on customers’ consumption preferences, consumption habits, consumption levels, etc., increase the adhesion between consumers and brands through various forms of activities, and give long-term and stable customers a certain amount of room for concessions.
As long as the price of physical stores is not much higher than that of e-commerce, people are more willing to shop in physical stores.
The current situation is that new clothes in physical stores are often 10% off, but you can get them at 50%-60% off for purchasing agents. No one’s money is blown by the strong wind. Isn’t it a fool to keep the advantage without taking advantage?
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