A-SOUL
The domestic virtual idol group A-SOUL, which has just been established for less than 2 years, has recently welcomed its first member to "graduate". On May 10, the official account of A-SOUL B station issued an announcement stating that A-SOUL member Jiale will terminate idol activities due to physical and academic reasons.
Quantum Youth
Virtual idols are so popular? Taking A-SOUL as an example, the total number of views of the five virtual artists of A-SOUL has exceeded 200 million, and the total number of fans has also reached 4.12 million; the number of fans on the Douyin platform exceeds 6 million; the total number of fans on Weibo exceeds 8 million. Its first single "Quiet" has been played on TikTok for more than 200 million times; its first MV "Super Sensitive" has more than 5.3 million views on Bilibili as of December 31, 2021.
ling
3 virtual idol makes money. In November 2021, the total revenue of the virtual anchor market was 54.66 million yuan. A-SOUL Jiale, the first-largest income, earned 2.14 million yuan in a single month. A-SOUL Bella earned more than one million yuan on her birthday live broadcast on B station last year (not including live broadcast rewards). This year, A-SOUL Jiaran earned more than 3.2 million yuan in her birthday live broadcast.
episodes,harami
Since the virtual idol makes money so much, why does Lehua behind it hide it? The problem lies in the people in capital. The public has some misunderstandings about virtual idols. Many people think that behind virtual idols is a string of codes. In fact, it is not. Behind the virtual idols is the use of motion capture, LIVE2D and 3D technology to allow a real person to play a virtual role. The communication between fans and virtual idols is actually communication with people, so the problem can be imagined.
Hua Xizi
The public thinks that "never collapses the house, never falls in love, and works 24 hours a day" virtual idol. When fans start to be interested in the ones among them, these characteristics of virtual idols are gone. There will also be problems that real idols have. In this case, the image of virtual idols owned by capital is not very useful. The person in the middle lacks the image working time and cannot get the treatment of real idols. All the support from fans cannot be delivered to the person in the middle. Not only can the virtual idols guarantee that capital will guarantee fans, but its life cycle is much shorter than the public imagines. So why should capital keep virtual idols?
yoyo Luming
For small and medium-sized companies, the profits brought by virtual idols are quite considerable, but for real giants, virtual idols can create too little value, which is not as good as the income brought by the platform's advertisements. Moreover, the problem of virtual idols is not as small as real idols. For capital, that is, "there are less money and more things to do", which leads to capital unwilling to work hard on the content of people and even virtual idols, and it still has the virtual idol column, which is just used to experiment with 3D technology.
star pupil
For virtual idols, capital needs algorithms and data, and can be used to make information cocoons, so as to replace people in the same place with AI, copying virtual idols with thousands of faces, like an image in front of college students, and another image in front of social animals. Like, this business is what capital wants to earn in the virtual idol industry. However, the scale brought by the middle person plus a virtual image is in the eyes of capital, and the middle person is worthless. This is why capital is willing to invest a lot of money in programmers, but is unwilling to increase the share of the middle person. Today, the virtual idol has fallen, and it is not enough to push it up tomorrow. In this form, the virtual idol’s road is blocked before it even begins.
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