The annual "Double Eleven" is coming again! This year's "Double Eleven" ushered in some new changes, with the shortened pre-sale time, the shopping cart expansion, and the one-click price difference...
"Eight people in the evening" are here, and these new functions are also added
This year's "Double Eleven", whether it is the "pre-sale deposit payment" stage or the "sale" stage, they say goodbye to midnight, and e-commerce platforms have changed from 8 pm to prevent consumers from staying up late.
Therefore, many netizens laughed at themselves: Since the "Double Eleven", they have had many titles, from "shopping people" to "native people" to "deposit people", and then to "deposit people", and now there are "eight people in the evening".
data map. Photo by Liu Xin, China News Service reporter,
discount comparison, at present, there seems to be no various brain-burning discount calculation questions this year, and the discount levels between platforms are not much different. For example, JD is a 50 yuan discount for every 299 yuan spent across stores during the "Double Eleven" period; Tmall is a 50 yuan discount for every 300 yuan spent across stores.
It is worth noting that this year's "Double Eleven", the e-commerce platform has also added some small functions.
For example, in order to make up orders more convenient, an e-commerce platform has launched "multi-address ordering", which means that when consumers pay an order, they can send the goods inside to different addresses.
In addition, some platforms have also expanded the shopping carts, and the maximum number of shopping carts has been expanded from 120 products to 300.
"Price Guarantee" and "One-click price refund" have also become the standard configuration of many e-commerce platforms, allowing consumers to "buy, buy, buy" first, and then refund the price difference when they find that buying is expensive.
Carbon reduction and energy saving are integrated into daily shopping
From the perspective of this year's "Double Eleven" gameplay announced by some well-known e-commerce platforms, the platform emphasizes green consumption and says it will provide more green and low-carbon products.
For example, Tmall said that consumers can open 88 carbon accounts to participate in carbon reduction conveniently and interestingly; JD.com said that JD will jointly bring more than 3 million green products in the brand, and you can also get "carbon energy" and gifts for purchasing related products. For every item you buy, you can intuitively see the degree of savings in resource consumption.
data map. He Li Photo
In addition, e-commerce platforms attach great importance to young entrepreneurs this year's "Double Eleven". A certain platform shows that there are nearly one million "post-00s" merchants, most of whom participated in "Double Eleven" for the first time this year. The platform has also set up a "Double 11 College Student Practical Session" for this.
Deputy Dean of the China Internet Economic Research Institute of Central University of Finance and Economics Ouyang Rihui said that e-commerce platforms launched a number of support measures during the "Double Eleven" period to attract retail merchants to settle in, relying on their strong consumption driving force to encourage merchants to learn and adopt digital business methods.
flexibly apply rules and beware of text routines
Of course, it is still necessary to remind consumers to pay attention to text routines when "buy, buy, buy, buy". For example, during pre-sale, many products need to pay deposits first or "expansion deposits", and these deposits will not be refunded according to the rules.
"Don't panic if you buy the pre-sale product by mistake. After paying the deposit, remember to pay the final payment. Finally, refund the deposit with the final payment." Some netizens gave a guide on how to refund the deposit.
There are also consumers who say that some products are marked "7-day-to-day-to-day-to-day-to-day-to-price insurance", etc. If you buy it expensive, you must actively contact customer service to return the price difference, otherwise these price difference may not be returned actively.
"The goods that collect shipping are not necessarily cheap, so it is recommended to choose carefully." "If you buy many products to reach the discount limit, you can split and arrange and combine multiple orders to maximize the discount." Many consumers share their shopping experience.
reporter noticed that the discount strategies marked on different versions of APPs on e-commerce platforms may be biased, so it is recommended to update the APP to the latest version before placing an order.
source: China News Network
