yao Zhongliang
Preface
When it comes to instant noodles brand, the first thing you may think of is some common brands such as Master Kong and Uni-President. Many people say that they have never seen them in stores. The reason is that white elephant has been suppressed by capital and the market.
Baixiang is actually a very patriotic enterprise. One-third of the employees are disabled. Baixiang Chairman Yao Zhongliang has also encountered the enlistment of Japanese capital, but his reply was "Even if I starve to death, I will never let Japanese capital come in."
Qingfeng Junjie Yao Zhongliang
Yao Zhongliang is as his name is loyal, upright, honest and kind, bringing warmth and light to many people. Yao Zhongliang was born in Zhumadian City, Henan Province in 1962. Henan Province is a major agricultural province. Yao Zhongliang's parents are authentic farmers and have been dealing with food all their lives.
Loyal and simple parents educate Yao Zhongliang to study hard. Maybe he will not regret becoming a big shot in the future, but he must also be a person who has contributed to society. Yao Zhongliang chose to join the army when he grew up. Like most boys, he wanted to wear military uniforms to serve his motherland.
Yao Zhongliang performed very well after joining the army, both seriously both in people and in matters. His excellent qualities have been appreciated by many people, including the recognition of superiors.
Yao Zhongliang came to the Grain Bureau to work in after he was discharged from the army in 1983. He has been dealing with grain since he was a child and knows how difficult it is to grow grain, so he is very attentive in the work process and works harder than anyone else.
Yao Zhongliang has outstanding abilities during his working years. He has not only received praise from his colleagues, but also regarded as a role model for everyone. The leader also attached great importance to him and felt that such talents should be cultivated well.
Yao Zhongliang was promoted to the deputy division level one after another, and was envied by many people. However, he did not change his character because of this, and still maintained his original intention and contributed to the company and society.
1996, the leader felt that Yao Zhongliang was a rare talent and decided to dispatch him to Baixiang, a state-owned enterprise unit, as the leader, hoping that he could save the company and lead Baixiang onto the sunny road. Before Yao Zhongliang came to Bai Xiang, Bai Xiang had already changed five persons in charge.
Yao Zhongliang is the sixth, and Bai Xiang is not able to make ends meet all year round and has lost tens of millions. The previous leaders did not make any good changes to Bai Xiang, so the superiors urgently hope that Yao Zhongliang could bring new vitality to Bai Xiang.
Yao Zhongliang never complained about the tasks assigned by his leader. He would do his best to do as long as it was something he thought was worth it. Yao Zhongliang first investigated the white elephant from the inside out.
found that there were many problems in this company, but these problems did not make Yao Zhong retreat with difficulty, but instead stimulated his desire to fight even more.
The facilities and equipment in Baixiang enterprises have been around for a long time. Some of them look like old antiques, and the quality of products also needs to be improved and improved. The most important thing is that Baixiang has been lost in the market for a long time, and many employees have lost their enthusiasm for work, and they look listless and sloppy every day.
Although the white elephant was difficult to survive in the market at this time, it never owed employees' wages, so most people still have deep feelings for white elephants. After Yao Zhongliang understood the general situation, he was still confident to achieve something. Although it was not guaranteed how good it would become in the future, what Yao Zhongliang was sure of was that he would do his best to make his contribution.
Some old employees often sneak around here to spend time, feeling that when they are old, no one will say anything, and they will not be fired easily, so they often have an attitude of not being concerned about themselves. Yao Zhongliang had already made a plan to change his mind, but this was not the most important thing at the moment.
White Elephant urgently needs a batch of fresh blood to activate everyone's fighting spirit, so Yao Zhongliang tried his best to attract more than 30 college students through the help of his leaders. These more than 30 young people are full of youth and energetic, and under the cultivation of Yao Zhongliang, they have great expectations for the future of the white elephant.
At this time, Yao Zhongliang did not forget those old employees. He expressed his stern attitude towards those who were not concerned about work and were scammers in the unit, and resigned a few "old fried dough sticks" to warn them. In this way, under the leadership of Yao Zhongliang, the development of Bai Xiang grew rapidly, and Yao Zhongliang began to deal with other issues.
White elephant is very rare in urban markets because it has been suppressed by other brands. Someone once said online that if they purchase white elephant products, then unified and Master Kong will not supply them. There is no way, so Yao Zhongliang can only open up the market in townships.
He personally led his employees to carry instant noodles to various places for publicity. Some people have never eaten instant noodles, so they cook with the pot and share it with the public.
Yao Zhongliang is not afraid of hardship because he must be responsible to his employees and to one-third of the disabled people in the company. These disabled people are called "self-reliant people" in the company. They are discriminated against in society, but they are the best employees here in Baixiang.
Everyone trusts Yao Zhongliang very much, because the second year he took over Baixiang, he reversed the current loss situation and achieved high returns. He once sold 60 million bags in just 8 months.
However, Yao Zhongliang's development in Baixiang was not smooth. Later, the new leader had many conflicts with Yao Zhongliang. The two could not get along, and Yao Zhongliang left Baixiang helplessly. Although he left, his heart was still concerned about Baixiang.
Yao Zhongliang decided to improve himself after leaving and got into Renmin University to study for a doctorate degree. During the period after he left, Bai Xiang not only did not make any progress, but also retreated, so Yao Zhongliang was invited back by the old leader.
Poor and firmer are not affected by the ambition of the Qingyun
Yao Zhongliang does not care about the previous contradictions, but only wants to lead the white elephant to develop in a good direction. Inspired by Yao Zhongliang, Baixiang has developed new flavors such as large bone noodles and . Baixiang's development is getting better and better, and has become one of the four major instant noodle brands in China. But a big tree attracts wind, and such an excellent company has attracted many foreign companies that want to get a share of the pie. The prices and conditions offered by
Japanese capital have shaken many companies, not only for the personal interests, but also for the development of the company. Many companies have cooperative relationships with Japanese capital. The three largest instant noodles brands in China: Master Kong, Tongyi and Jinmailang have all accepted their investments. With their alliance, other local companies have very difficult to survive in the market.
From 2002 to 2012, the number of local instant noodle companies has decreased from more than 800 to more than 80. One of the top instant noodle companies in China has been targeted by Japanese investors, including Baixiang. They found Yao Zhongliang, chairman of Baixiang, and thought they would reach a cooperation smoothly as before, but they did not expect that Yao Zhongliang would not play according to the routine at all.
Yao Zhongliang was once a soldier, and his patriotism was deeply engraved in his heart. Faced with the coercion and temptation of Japanese capital, he firmly and understood his attitude: "Even if he starves to death, he will never let Japanese capital come in." Facing the reporter's interview, Yao Zhongliang said: "It doesn't matter if the profit is lower, just insist on doing the right thing."
Yao Zhongliang, who sternly rejected Japanese capital, must have offended them, but Yao Zhongliang is not afraid of their revenge and will never compromise. Japanese capital occupied most of the Chinese market and relied on its large number of people to suppress Bai Xiang and other national enterprises, but Yao Zhongliang's determination was not shaken.
Not to mention what Bai Xiang's future development will be, it is just for one-third of the self-reliant employees in the company, Yao Zhongliang will never let go.Yao Zhongliang said: What is more important than business operations is to learn conscience. For short-term interests, many people will unknowingly harm this industry and the interests of consumers. They would rather pay some price than participate in things that hurt the industry and the interests of consumers.
CCTV 315 Gala revealed many unscrupulous companies, including our common old-fashioned sauerkraut instant noodles. As long as you think of the scene of them stepping on sauerkraut with their feet, it will cause a burst of discomfort. Many people say that they have eaten this instant noodles and cannot believe that it was made in this way. After the video of squirrel on foot was widely reposted, netizens were extremely angry and denounced them as "squirrel on foot".
Although they later wanted to regain their reputation and posted some clarification videos, netizens did not buy it at all because they focused their attention on Bai Xiang. Compared with these companies that are full of interests, Baixiang has won praise from many netizens and even triggered a sales boom. Many netizens said: Don’t worry about our rational consumption and irrationality, just focus on production and leave the rest to us.
2008 Wenchuan earthquake , Baixiang not only donated 1.95 million yuan, but also donated 200,000 bags of instant noodles to send them to the disaster area. Henan suffered heavy rainstorms in 2021. In addition to donating 5 million yuan, Baixiang, who is in the disaster area, also mobilized employees to continuously distribute instant noodles.
is almost donating the warehouse and doing his best to help the suffering citizens. Yao Zhongliang not only lets the affected people take refuge in Baixiang Enterprise, but also personally goes to the disaster-stricken site to help the people.
Yao Zhongliang said that Bai Xiang did not help the disaster for publicity, but to help the disaster.
Conclusion
Yao Zhongliang cannot predict the future, nor do he know whether his efforts have gained. He is just blindly doing things he thinks are valuable, so the process is more important to him than the result.
There are many patriotic entrepreneurs like Yao Zhongliang. They carry the heavy responsibility of society. The patriotism touched everyone, and the national spirit is fully reflected. Nowadays, more and more people are starting to support domestic products. Because of the joint efforts of everyone, our country will become united and strong, so it will definitely develop in a better direction in the future.
