Red Net Moment News, September 3, (reporter Zhu Junyu, correspondent Feng Hao) "Empower the tea industry with IP, integrate tea culture with aesthetics, and drive tea brands with design." With these three purposes in mind, Anhua The county and Huasheng Online Co., Ltd. worked together to create a new Anhua dark tea public cultural IP system, which made its debut at the Tea Expo .
A new image of Anhua dark tea public cultural IP. The
IP image consists of two parts. One is based on the image of the God of War Chi You and is combined with the symbol of the cow totem to reflect a rough and healthy form. The other is a cute image, with a tea tree shape as its fluffy hair, contrasting the body shape and personality with the main image. Based on these two images, we also designed and produced a series of animations and emoticons that suit the preferences of modern young people.
Anhua dark tea public cultural IP image emoticon package.
As part of the IP system, the new Anhua dark tea advertising slogan was selected through the online collection and selection of Anhua dark tea advertising slogans. From May 6, 2022 to June 6, 2022, the official website platform received a total of 10,289 submissions, and all provinces and cities across the country participated in submissions. The slogan that was finally selected was "Anhua Dark Tea, Unparalleled by TEA." This slogan is catchy, fashionable and avant-garde, and is loved by the majority of selection committee members and young consumers.
