CBA issued heavy tickets to players and coaches who did not wear Li Ning equipment in accordance with the regulations last season and this season. A total of 11 people were involved, with a total amount of 5.42 million yuan.
In 2017, Li Ning signed a five-year 1 billion contract with CBA. As the only sports brand sponsor of CBA, CBA naturally cannot offend the father of the sponsor. He took the lead in the CBA rematch last season, in order to demonstrate his global achievements. Support, CBA has placed jerseys of major leagues around the world in the audience, and the jersey brand logo has also appeared on the CBA stadium. Li Ning has expressed dissatisfaction with such violations and reduced the sponsorship fee by 20 million. yuan.
Therefore, this season CBA pays more attention to safeguarding the interests of sponsors. Guo Ailun was photographed carrying Jordan schoolbag and fined 1.05 million yuan because he is the spokesperson of the Jordan brand. Netizens ridiculed that this 1 million schoolbag is too expensive, Jeremy Lin. The fine was 450,000 yuan for the same reason. CBA officials stated that all personnel must pay their fines on the morning of December 14, otherwise they will be suspended.
Since the reform of CBA2.0, we have always wanted to make the league operation more standardized and give fans a better experience. This time, we have imposed sky-high fines and attacked hard. The first is because the players have violated the league sponsor’s regulations, in order to maintain as much as possible Sponsor’s interests keep the annual sponsorship fee at a high price.
However, Shu Hao is no longer in CBA, and if he fails to pay the fine and suspension penalty for him, it is not very binding. Jeremy played for Beijing Shougang last season. After the season ended, he chose to return to the NBA to pursue a contract. His annual salary in Shougang is more than US$3 million, and he also has other commercial endorsements. During the CBA period, Jeremy Lin was very enthusiastic about charity and initiated the "Three Points" charity activity at the beginning of the season, promising to donate RMB 3,000 for every three points invested. During the regular season, Jeremy Lin hit a total of 52 three-pointers. During the epidemic, he donated a total of 11 million yuan. The fine of 450,000 is just a trivial matter to him. If he refuses to pay the fine, it will also affect his reputation in China. After all, he still has many business endorsement opportunities in China.
