Affected by the general environment of the epidemic, the NBA regular season shrank to 72 games last season, and the shorter schedule did not affect the growth rate of the market value of each team. According to statistics, the average market value of the NBA team has increased from US$2 billion in 2020 to US$2.4 billion. At present, the top five teams in the league by market value are listed:
5. Boston Celtics US$3.18 billion
4. Brooklyn Nets $ 3.4 billion strong6strong
In the past eight years, the Golden State Warriors' market value has grown the most in the league. With the small ball system winning 3 championships and the blessing of Curry’s personal charm, the Warriors have a market value of 3.5 in 2010. 100 million U.S. dollars, surpassing the purple and gold giants and the Lakers ranked second in the league.
When Curry renewed his contract with a maximum salary of US$215 million for 4 years this summer, many fans stood up and questioned the Warriors management's operations, "occupies the team's salary space" and "the 37-year-old gets an annual salary of more than 50 million US dollars. Questions such as “high salary and low energy” have been raised repeatedly, but these fans have never seen the Warriors who did not make the playoffs last season with a net profit of 200 million U.S. dollars, ranking first in the league. "Ku has gravity" has become the Warriors’ wealth code!
Currently the richest boss in the NBA is the former Microsoft president Ballmer . The latest statistics show that his personal assets exceed US$100 billion, ranking 10th in the world.And the current total market value of the entire NBA league is 72 billion US dollars. His wealth alone is enough to buy the entire NBA. The Los Angeles Clippers he owns are currently worth 2.75 billion US dollars.
In the NBA league player total assets list, Jordan, as the owner of the Hornets, ranks first with a value of $2.2 billion; Magic Johnson's off-court investment is currently worth $1 billion and ranks second. ; James' career salary exceeds 400 million US dollars, which is the first in league history. Together with the off-field investment and endorsement value, he is currently ranked third at 850 million US dollars.
In the top five teams by market value, the city of New York has two teams selected, and he deserves to be an international metropolis with a lot of money!
New York is undoubtedly a world-class city. It is the center of the global economy, finance, media, education, entertainment and fashion. In this city you will find many international organizations, multinational companies and the world Class-tier banks set up their headquarters here, in addition to the United Nations headquarters.
As early as 2018, New York’s GDP reached 801.7 billion US dollars. In this small city, the permanent population has reached more than 9 million, plus the influx of countries from all over the world The population of New York City has already exceeded 10 million. It is no exaggeration to call this the most magical and charming city in the world!
The Knicks’ home stadium at Madison Gardens and the Nets’ home stadium at Brooklyn Center are separated by a river on the map, but from the perspective of the team’s market value, there is a difference of $2 billion. The Knicks’ market value is higher than that of the Nets. There is an NBA team.
Before discussing the reasons for the difference in market value between the two teams, let’s briefly introduce the history of the Nets and the Knicks in recent seasons:
(1) Nets
In 2018,The former Russian owner of the Nets publicly sold the team's equity. The businessman's sharp-eyed Cai Chongxin did not miss this opportunity and used $1.15 billion to become the majority shareholder of the Nets. A year later, Prokhorov decided to officially withdraw from the NBA and sold the remaining 51% of the shares to Cai Chongxin. The two acquisitions cost US$2.35 billion, creating the largest record of NBA team transaction amount!
In order to control the autonomous operation of the team, Cai Chongxin spent nearly one billion U.S. dollars to buy Barclays Center Arena in Brooklyn. These two investments accounted for nearly $3.4 billion. Cai Chongxin is close to 1/3 of his net worth.
In order to increase the market value of the Nets rapidly, Cai Chongxin chose to imitate the Warriors' victory in the past year to increase the market value:
4 years 164 million contracts with Achilles tendon rupture Durant
4 years 137 million contracts "Stabhead" player Owen
4 years 40 million signed "unintelligible" Jr. Jordan
20-21 season, when he has a chance to get a basket The net took out a number of high-quality rookies and draft picks, and used all of their methods to form the three strongest offensive giants in history, but ultimately lost to injuries. Misfortunes never come singly. The high salaries of the Big Three have caused the Nets to pay more than $100 million in luxury tax (a 1/3 reduction due to the pandemic), which ended last season's journey in a somewhat embarrassing manner.
The current market value of the Nets is only US$3.4 billion. Boss Tsai has lost money in the past two years and feels like he has lost money. Next season, with the accumulation of the salaries of the Big Three, he will renew his contract with , Griffin, Brown_ span2span et al.,With the introduction of Spurs veteran Mills , the Nets' luxury tax has exceeded $150 million. Disbanding without winning is not just talking!
(2) Knicks
Compared with the crazy signings of the Nets, the Knicks, who are not worried about selling tickets, are very low-key. In the past few seasons, the team was due to its lack of strength and the pursuit of high-ranking rookies. The reason is that the team's record has been at the bottom of the Eastern Conference. Last season, the head coach Thibodeau was introduced. Under the full performance of Randall, Ross, Barrett and others, he unexpectedly made the playoffs again after nine years as the fourth in the Eastern Conference. The Hawks are down, but the Knicks' performance last season is absolutely impressive!
In the same city, why is the market value of the Nets and the Knicks so different?
1. The geographical gap is too big
Madison Garden Stadium, the home of the Knicks, is located in Manhattan, New York. This is an out-and-out wealthy district. It has become a fashionable gathering of celebrities to watch the game. Star guests on the sidelines are more famous than NBA players on the court, and tickets are basically sold out as soon as they are sold.
In addition, the Madison Garden Arena is located close to the largest train station in the United States: Pennsylvania station. Tourists from other places come to punch in this iconic building as soon as the train is off. Makes the Knicks home game attendance rate has been at the forefront of the league.
In contrast to the Brooklyn Nets, this was a slum in New York a few decades ago. The bottom of the vagrant society is mainly concentrated here, economic development is lagging, and infrastructure is separated by a river. Manhattan neighborhoods are far apart,This has led to the reluctance of the wealthy to come here to watch the game, and the local civilians are reluctant to pay high ticket fees. Without fans to watch the game, it is difficult for the team's advertising revenue to increase, and the team's overall revenue has shown a negative growth, which ultimately led to the team's market value for the past two years.
2. The influence is very different
For example, last season, the Knicks broke into the playoffs for an unprecedented time. Tickets for the first playoffs were as low as $1001 and the highest was reached. At such a high price of US$13,200, the tickets were sold out within one day. Based on an average of 20,000 spectators per game and an average ticket price of US$3,000, the home ticket revenue of a playoff game reached US$60 million. It is important to know that the salary of the players on the Knicks team did not exceed US$100 million last season. The income from two home tickets is enough to pay a player's salary for one year.
And the Knicks boss Dolan is one of the founders of American TV broadcasts. He knows the Knicks fan market well, even if there is no superstar, a star guest on the sidelines is enough Attracting fans' attention, this is why the Knicks have always been known as a bad team, but they have always been at the forefront of the league in the number of live broadcasts in the United States every season.
On the other hand, the Brooklyn Nets, although they have a gorgeous offensive Big Three, the sales of tickets for playoff teams are not ideal. The price was once as low as $200. After a week, only 90% of the tickets were sold, compared with the popular Knicks. In the ball market, although the two teams are in the same city, their influence is far apart!
Behind the difference in the market value of the two teams by US$2 billion, I personally think that this is inseparable from the local fan culture. If you compare Madison Garden Arena to a gathering place for the rich, then Buck is across the river. Lai Center is undoubtedly a team belonging to civilians.
The two areas of Brooklyn and Manhattan show too obvious class differences.Pride and arrogance have been deeply rooted in the hearts of New York Knicks fans. The Nets want to rely on traffic to prop up the market value, so far it is undoubtedly a failure!
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