Generally speaking, every film series will have its period of prosperity and decline.
And the heyday of many series was at the beginning of filming, and the filming became worse afterwards, and some even smashed the signs.
This phenomenon is very common, including some famous Hollywood IPs.
For example, the " Transformers " series we are going to talk about this time.
"Transformers" is very well-known in China, and it was once Hollywood's largest IP in the mainland (but was later replaced by "Fast and Furious" and Marvel movies)
But let's talk about it The journey of this film series all the way is really full of drama.
The IP Transformers was born in Japan in the 1980s.
At that time, the toy company TAKARA introduced the concept of "transformable huge robot", and the transforming robot toy introduced by this has achieved great market success.
This attracted the attention of the American toy factory Hasbro (Hasbro).
Hasbro collaborated with TAKARA to further personify these robots and produced a series of comics and animations for promotion.
The conceptual "Transformers" came to this world.
After entering the 21st century, it is the period of rapid development of Hollywood movies.
During this period, there are many various series adapted from comics, such as Fox's "X-Men", Sony's " Spiderman " and so on.
Hasbro spotted this opportunity and discussed with the Paramount Pictures , which had not yet found a suitable manga project.The two sides hit it off.
Therefore, the "Transformers" movie was established.
The director Paramount hired to direct was Michael Bay, later known as "Boom Shell".
The positioning of the "Transformers" series is relatively clear, that is, special effects, scenes and other visual effects are the first priority.
and the story itself is the second or even third gear.
Of course, in this way, the evaluation is bound to be polarized.
In fact, the same is true. After "Transformers" came out, it was a big success at the box office, and many viewers were attracted by these giant robots on the screen.
However, many film critics criticized the film for its complete mess except for special effects scenes.
However, the box office is all real money. For Paramount, since it has made money, it must continue to shoot a sequel.
What's more, although the reputation of film critics is not very good, it has not yet reached the point where it can affect the audience.
As a result, 2009's " Transformers 2 " went to the next level in both aspects.
Earn more at the box office than the first one, and worse than the first one in word of mouth.
However, although it looks calm on the surface, it is actually rough.
When shooting the second movie, Bangbei actually had the idea of quitting because he didn't want to be bound to a series for a lifetime.
He wants to make the movie he wants to make.
However, the problem is coming again. If you want to make a movie, you have to need money, right?
If you want money, you have to have capital to invest for you, right?
We, Paramount, can invest for you,Let you make your favorite movies.
But the premise is that you have to continue to shoot " Transformers 3 " for us.
Because of this, Bangbei hit her in the face and directed "Change 3".
The results of "Change 3" still continue the previous path, with worse reputation and higher box office.
The explosive shell at the time naturally thought that he was freed, so he issued a statement saying that he would no longer direct "Span7span Transformers 4 ", and then got the money and went to shoot a film of "Span7span Transformers 4 ". ".
However, Paramount once again used the "contract binding method" against him.
Don't you want to make other movies in the future? We can invest in you, but you must continue to direct "Transformers", understand?
There may be children's shoes strange.
Although the "Transformers" series of Bangbei is not very popular, it has a high box office.
With this series as his signature, can't he go to other Hollywood studios to invest in new movies for him? Why hang on a tree in Paramount?
This has to be said about a movie he directed before "Transformers" "Span7span Escape from the Clone Island ".
"Escape from the Clone Island" is still a lot of people like, but here only talk about its achievements.
This movie was produced by the DreamWorks Film Studio at the time, but the box office of the film rushed into the center of the earth, causing DreamWorks to suddenly lose money.
The direct consequence is that DreamWorks' cash flow cannot be turned around for a while, and it almost goes bankrupt.
After barely holding a sigh of relief, he can only lower his head to "cooperate" with other major film industries to save his life.
With such a lesson learned, which film industry would dare to invest money in Bangbei to make movies? Really think that you have too much money and there is nowhere to spend it?
What's more, although the "Transformers" series is good at the box office, its reputation is getting worse and worse.
These information all show that the director of Bangbei is very "unstable". The giants have market risk research departments, so they will not be stupid enough to repeat the path of DreamWorks.
However, Paramount's approach is also very dangerous.
Bombshell clearly stated more than once that he has lost interest in "Transformers", and Paramount knows this too.
In this case, using the contract binding method to threaten Bombshell to continue directing this series is actually a hidden danger.
Later, the development of "Transformers" is indeed the case.
"Transformers 4" although the box office results are still good, but the word of mouth has almost dropped to the bottom.
From many places in the movie, you can see that the explosive shell has reached the edge of "whatever you want".
The first is advertising insertion. This movie is nicknamed "Advertising King Kong 4" because many advertising insertions are too hardcore.
What does this mean? It shows that Bombshell doesn't even bother to think about how to make the advertisement insertion appear unobtrusive and does not affect the viewer's perception.
The second is when Bang Bei directed the first "Transformers", he made it clear that he did not like mechanical dinosaurs, so he would not let such robots appear.
But in the fourth mechanical dinosaur actually appeared.
It can be seen that Bombshell has long been an attitude of not caring about anything. If you want to play, just play it, I'm too lazy to take care of it.
After "Change 4", Bangbei seems to have reached the limit of endurance, and once again made it clear that I really don't want and don't want to direct the fifth part.
However, Paramount did not let him go, and the contract tied tactics continued to attack Bombshell.
Everyone knows the result.
Explosive shell For " Transformers 5 ", there are only two words.
Random shooting.
The first four literary dramas are not so good anymore. The literary dramas of "Bian 5" are not the same.
The special effects and the scene are also severely shrunk, the various fighting durations are short and boring, and the design is very perfunctory.
Originally this series was supported by special effects and scenes, but even this one was lost now, and the consequence is of course a collapse.
Not only did "Change 5" fall in North America, it also had a very poor reputation in the largest overseas Chinese market.
After this movie, Paramount finally knows the truth that "the twisted melon is not sweet".
Later, "Bumblebee" will no longer be directed by Bombshell.
Strictly speaking, the "Transformers" movie series can only be regarded as a success at the beginning, but not very successful.
has no box office and no word of mouth. For a series of films, the hidden danger is very big, and it may be finished after one pounce.
In this case, Paramount has been using contract binding law to coerce and lure Bombshell into directing. This is a very short-sighted approach in itself.
Since Bombshell cannot make the "Transformers" series better and better, why must he direct it?
Can you only see the box office in front of you, but not the hidden dangers behind it?
Of course, it is more likely that Paramount's senior executives have passed away. After all, changing the director is risky.
Bombshell has no word-of-mouth at the box office. What if there is no word-of-mouth at the box office if the director is changed later?
However, nothing in the world is absolutely safe.
Take a look at others Disney How did you treat the half-dead Marvel, let’s take a look at Paramount’s operations.
No wonder Disney is now the top five indisputable No. 1 in Hollywood, Paramount is the crane tail that has remained unchanged for thousands of years, and sometimes even Lionsgate, which is not the top five, can ride on him Show off your head.
Since "Bumblebee", there is not much news about the latest Transformers movies.
soon said that he would restart the world view, and then said that he planned to continue to publish the sixth book. It was just a word of chaos.
Look at this IP, what kind of path will it take in the future?
.-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-