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, the first giant of Chinese martial arts produced in 2002, _ "Hero" turned out, this film achieved unprecedented success at the box office, completely opened the prelude to the era of Chinese commercial blockbusters. , as 's first blockbuster to hit the European and American markets, , opened the door to the Chinese film industry. is a masterpiece of , which is undoubtedly a very meaningful movie.
The commercial masterpiece that caused a huge sensation when it was released in the country at the end of 2002 "Hero" _spanspan_strong made a record of 2.5 billion in total at that time _spanspan_strong span4span Chinese mainland movie A new box office myth!
should know that before "Hero" was born, China's movie market has long been in an era without blockbuster movies! At that time, Chinese film market box office only 1 billion a year, imported blockbusters can grab two-thirds of the box office, 's remaining 300 to 4 billion box office, more than 100 domestic movies were divided.
Therefore, the birth of Zhang Yimou's "Hero" simply relied on to pull Chinese movies into the era of blockbusters! In 2002, the box office score of 250 million, is not comparable to the current 's 250 million in 2021. is really a movie took a quarter of the total box office of Chinese movies that year!
However, when everyone was criticized and criticized 1, such a strong cross-generation masterpiece 1 was criticized for the first time 1 1. This movie brought together the top actors and directors of the peak state at that time. The investment was huge. As a result, the audience was controversial. Even as a domestically produced blockbuster, 's reputation in China was worse than that in foreign countries. can be said to be a domestic criticism that has blossomed abroad.
's film was even ranked first in the top ten global films in 2004 by by the US " Time Magazine". Therefore, he truly went to the world and became a international director.
The pure Chinese aesthetic contained in the film has a great impact on Western audiences, such as the armored lion of the Great Qin Empire, the peak of the world thousands of years ago, and the glorious history. For Western audiences All are extremely attractive.
"Hero" even won the 9th and 4th silver awards of the strong6span1 and . Bear Award nominated, the 22nd Hong Kong Film Awards won 10 awards, 7 nominations, 23rd Chinese Film Golden Rooster Awards won 4 awards, the 69th New York Film Critics Association Award won 1 award, The 10th Beijing University Student Film Festival won 2 awards, the 26th Popular Film Hundred Flowers Award won 1 award, and the 3rd Chinese Film Media Awards won 2 awards and 1 nomination.The 75th Academy Awards won 2 nominations, the 60th Golden Globe Awards won 1 nomination, and the 7th British Independent Film Awards won 1 nomination. A film can be said to have all the golden awards. .
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185 The biggest feature is the grand narrative of , subjectivity and allegorical are most prominent in Zhang Yimou's movies.
His films have the characteristics of the fifth-generation director, but also have strong personal film characteristics. Even if Zhang Yimou's movies are re-watched from the current perspective, the photography, framing, setting, costumes and soundtrack are all of the top domestic standards.
Zhang Yimou The biggest feature of span1 _strong focus on the art of film shooting techniques is that of .Just like the theme of this article, "Hero" This movie, the most eye-catching is undoubtedly the beauty of the picture.
Whether it is a duel in the rain between the nameless and the sky, or the water duel between the nameless and the broken sword, we use the beautiful lens of 1span to give the audience the most stunning visual experience. also allows us to see what is a real knight-taking the world as our mission, after death.
Zhang Yimou's sensitivity to 's color is not comparable to the color performance of . The whole picture became Zhang Yimou's habit of portraying the psychology of the characters and venting subjective emotions in his films.
For example, "Hero" is black is the basic color of of the whole movie, is the strong6 _strong1span 4span symbolizes the fear of death, the repressive Qin dynasty, strong9 strong.The black palace, the black army, and the black uniformed King Qin seem to be in , suggesting the tragic end of the assassin's namelessness.
In a passage of unnamed revealing the truth, the director uses white as the background color, and the decoration of the characters is pure white clothing, which is combined with beautiful action and fighting, giving people elegant and dynamic feel. It also looks like red. In , the nameless "red" memory accuses King Qin of the atrocities of King Qin, which forms a large color contrast with the black Qin army. It can be said that the most prominent point in Zhang Yimou's "Hero" is the use of color.
An excellent movie is also inseparable from the beautiful music of 4. The blind luthier played the piano beside, a guqin As the two people played more and more intensely, the sound of the piano became like a storm,The sound of sword and the sound of piano are cleverly blended together, and then suddenly the strings of break all together, and the battle between and ends.
creative marketing
"hero" this film is undoubtedly stars poly Hui, beautiful picture and The classic dialogue, the outstanding interpretation of the stars, and the designer's ingenious styling have become a beautiful scenery in the film.
There is no doubt that Zhang Yimou broke through the creation bottleneck of domestic martial arts movies. He used the unprecedented "star + famous scene" brand combination operation of , and "" gave 4 heroes. More commercialization and entertainment elements, showed the huge commercial selling point of "Hero" ;
became a classic commercial blockbuster in China with its fabulous box office results of the year can be described as Chinese film marketization is truly a pioneering work of !
The casting of the movie is even more impeccable, it can be described as the top character of span4 span1_span1 span_strong in China , Tony Leung as Can Jian, Maggie Cheung as Fei Xue, Chen Daoming as Qin Wang, 1span_span_span_span_span_span_span4 Now the well-known actor Zhang Jin .
At that time, the main creators even joined hands with investors.For the film went to Oscar to make a lot of publicity, and even made a series of promotional activities and the development of derivative products, at that time the concept of domestic film marketing was not so prominent When achieved these, it was very marketing creativity. created a situation where publishers, producers, investors, theaters, etc. cooperate and win-win situation . To sum up, the success of "Hero" is inseparable from the comprehensive integrated marketing of .
Conclusion: 1 is still bad for the first time in the country, and 1 will continue to see bad domestic movies. "Hero" This movie, although has received mixed reviews and controversies in the past, is a milestone in the opening of the "blockbuster era" in China. has played a very important role in promoting the development of China’s film industry.
and the myth of 250 million box office created by in 2002 is an undisputed fact 's first full commercial market operation success film model.
/Ancient and modern film industry, focusing on film and television investment Interested in movie investment project , welcome to harass me oh~
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