Introduction
In the Chinese market where human feelings are generally talked about, pet hospital increases the one-stop funeral service, which may seem very unhuman.
In recent times, the number of topics about pet funeral has continued to rise, and the entry of a large number of new players and capital has also injected new impetus into the development of the pet funeral market.
Interestingly, the pet industry observation pointed out in the "Pet Medical Giant CVS Financial Report" a few days ago that the CVS Group's pet funeral business achieved revenue of 9.5 million pounds ( is about 77.56 million RMB ), with revenue contribution accounting for 1.7%, an increase of 18.8% year-on-year.
As a giant enterprise with pet hospitals as the main revenue, opening funeral services has provided revenue growth for CVS Group. It also built a modern new crematorium in the new fiscal year, which will be completed in 2023, is expected to directly affect the continued expansion and development of the pet cremation business and bring revenue growth to the entire business unit.
So, for the domestic pet funeral industry, is the model of CVS Group reference? For most pet-raising users who are humane and emotional, can this model be recognized? Pet Industry Observation will try to answer this article.
Pet funeral market expands to regularize
With the pet economy and pet raising penetration rate continues to grow, pet raising families have become increasingly close to their family and children. Driven by the concept of pet familyization, the pet's funeral has attracted more and more attention. Although
is not very humane, pet funeral service is undoubtedly the last link of the entire pet economic industry chain , and it is more urgently needed compared to other sub-service categories. Compared with sending dead pets to harmless institutions for treatment, pet owners who treat pets as family members tend to say goodbye to them or express their feelings for things, funeral services such as ashes, diamonds, ashes necklaces, and pet specimens continue to rise.
However, in the past few years, pet funeral services were considered to be a profitable industry in the gray area. The lack of supervision and regulations has allowed some speculators to take advantage of the opportunity and has also made the market mess. The high charging standards, opaque service processes and severe lack of service guarantees have led to the continued decline in the market penetration rate of pet funeral and the degree of recognition.
But on May 1, 2021, the official implementation of " Animal Epidemic Prevention Law of the People's Republic of China " opened a small gap for the pet funeral service market that is in chaos and dilemma. Epidemic Prevention Law points out that the arbitrary disposal of animals' corpses is an illegal act and requires harmless treatment in accordance with national regulations.
It is also with the implementation of the epidemic prevention law that the domestic pet funeral industry has gradually begun to become regular, and the overall market has shown a pattern of widely distributed and small investment as the main body. Among them, some regional enterprises have gained popularity in a small scale, formed a small number of cross-regional brand effect and embarked on the road of franchise expansion, which has also gained the attention of capital.
In fact, data points out that currently dies every year due to injuries, aging, accidents, etc. , and the current number of pet funeral institutions covers only about 2%, and the market prospects are extremely considerable.
Pet hospital opens funeral services
Is it humane?
In a general sense, "Funeral" refers to the mourning ceremony, and "Funeral" refers to the placement of ashes. However, compared with pet funeral brands/institutions that focus on service, , which have more advantages in terms of customer group and frequency probability, most pet hospitals only provide basic cremation services, or choose to reach cooperation with pet funeral institutions .why is that?
pet industry observation believes that on the one hand, may be the general recognition of human feelings society , and everyone should talk about human feelings. Pet hospitals directly offer one-stop funeral services, which is easily considered by pet owners to make more money from them. The hospital does not treat the problem that causes the pet to die, and the probability of disputes will be significantly increased.
At the same time, there are no standardized standards for subsequent optional value-added services for pet cremation, whether it is charging or process. For example, pet ashes diamonds are charged at a price of more than 10,000 yuan, which is still a considerable burden for most pet owners.
founder of Rainbow Planet Yinghao had previously stated that if this kind of warm but not free value-added service is turned into an optional consumption project, fill out a form for customers and hook up countless projects, it will be cold and inhumane.
On the other hand, during the chaotic period of wild growth in the pet funeral industry, most pet hospitals have fixed cremation suppliers , and the rebates are generally given relatively high. Compared to getting considerable profits without spending time, it is still a question whether you can get recognition for opening pet funeral services by yourself. It is natural to make a choice.
However, if the pet funeral industry can usher in further improvement and regulation of laws and regulations and move towards sustainable development, more pet hospitals may enter this blue ocean market in the future. This can compare mature pet funeral market cases abroad, such as the British CVS Group, etc.
What do you think of this topic?
Regarding this topic, the editor also asked everyone's opinions within the pet businessman:
Anonymous XX children's shoes:
Pet hospital is a place to save lives and heal the wounded. It is also clear which pets have arrived and cannot be cured. It is reasonable to choose to open a funeral service to make the pets die. In addition, if a pet dies due to infectious diseases or other causes, he or she can also be treated harmlessly in the pet hospital as soon as possible.
In addition, as early as 2002, the Food and Environmental Hygiene Department was established in Hong Kong. One of its functions was to be in charge of small animal corpses collection services. At that time, it was also approved large pet hospitals to provide pet dying services. In addition to providing cremation services (the most scientific method for handling dead pets), it also provides urn cabinets and spiritual rooms for urns. In the European and American pet markets, pet hospitals have long had mature pet funeral services.
Anonymous XX Children's Shoes No. 2:
With its economic development and the increase in pet raising people, for some pet raising people, pets have now become family members, and the way pet deaths are handled has also become a problem, so for pet hospitals to increase their investment in funeral services, I think this is an indispensable part.
Nowadays, friends born in the 1990s and 2000s pay more attention to "ritual sense" and "image convenience". More young people hope that after their pets leave, they can still be with them in another way. Taking the example of anthropomorphic pets from the memorial service to the retention of ashes, the owner needs to take pets from the hospital to a professional institution, and may choose to give up on the way due to psychological, route, price and other reasons. But if the hospital can serve one-stop, it will certainly save the pet owner from the trouble of twists and turns and psychological harm again, why not do it?
Anonymous XX children's shoes No. 3:
I don't want to mention this topic, but in order to help my poor classmates complete their homework, I will just nag a few words.
Actually I can’t imagine the day when the pets at home leave me because they are like my children.When I was a child, I would bury a pit when my pet died, and then put his favorite toys and ham sausages in the dirt pit, crying loudly, leaving the bells it wore as a thought. At that time, I was thinking about how to say goodbye to it. This kind of service is provided by pet funerals, but it is more ritual than when I was a child.
Besides, I don’t have any particular disgust for pet funeral services that opens one-stop pet hospitals from the perspective of personal pet raising. If it really comes to the point of using it, I will have one more channel. There is no question of whether it is humane. If the pet eventually leaves, the hospital needs to provide humanistic care for the pet owner. It is not impossible to help him deal with the pet funeral when he encounters the pet owner in need.
Anonymous XX Children's Shoes No. 4:
Pet funeral is to give pets the last warmth and eternal memory. Professional pet funeral institutions will clean the pets and have a farewell ceremony. After cremation, the pet's hair and ashes are made into necklaces, bracelets and other souvenirs, as if the pet is still around. If pet hospitals can also offer this service, it may be able to meet the needs of more users.
So, what do you think of this topic? Welcome to leave a message in the comment section below to discuss and communicate. Pet Industry Observation will also continue to maintain attention to the pet funeral industry, bringing you more dynamic information and business reviews.
Source: Pet Industry Observation
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