Turn giant pandas into a cultural and creative product on your body, and the history of famous wines is turned into "Qilin Guards the Two National Treasures", and the painting of "Celebrating the Peace" will take you to relive the opera...
Faced with the vast sea of historical classics and many new modern publications, how can we better promote and inherit excellent traditional culture? How to use digital technology to empower the cultural industry and achieve digital and value transformation?
At the launch of the digital publishing product trading platform and product promotion meeting of Sichuan Chengwenjiao Culture Technology Co., Ltd. on September 29, 2022, this problem has already had the answer to the times.
"Giant Panda "Fun" and "Kirin Guarding the Two National Treasures" and other products are unveiled one by one on
Login digital publishing product trading platform products include three distinctive features: digital logo, knowledge library, and cultural and creative e-commerce. Through in-depth exploration of IP culture, an exclusive IP knowledge content library has been formed. After review by a third-party publishing agency, it has the version number granted by the national copyright institution.
Simply put, every product entering the digital publishing product trading platform is a digital knowledge library.
At the promotion meeting, a batch of cultural business card products will be launched as the first batch of digital publishing products, including Sichuan-style "Giant Panda "Enjoyment", wine culture-style "Kirin Guards the Two National Treasures", opera appearance "Celebrating the Admiration and Peace" and other products.
"Giant Panda "Fun""
Creative background:
Giant Panda "Fun" was born on the morning of June 15, 2018 in Chengdu Giant Panda Breeding Research Base . It has a lively personality, delicious and loves to play, and is a veritable star panda.
Product introduction:
"Giant Panda "Enjoy"" digital publishing products include three parts: digital logo, knowledge library, and cultural and creative e-commerce.
Users who have the digital publishing product of "Giant Panda "An Yi" can use the platform's dedicated WeChat mini program to browse resources, popular science, information and other columns, including but not limited to the recommendations of academic and popular books related to giant pandas, various cute pictures of celebrity pandas represented by "An Yi", as well as wonderful videos with panda themes. The rich and diverse content is extremely attractive.
digital logo and giant panda leisure and creative casual custom clothing are also unique rights and interests of the "Giant Panda "An Yi" product.
"Qilin guards the two national treasures"
Creative background:
The core material of this product creation comes from the cultural elements of "Luzhou Laojiao Double National Treasures". China Digital Library Collection of books " Siku Quanshu " "Book of Rites·Liyun No. 9" describes "the unicorn, phoenix, turtle, and dragon, which are called the four spirits". The unicorn, as the head of the four spirits, can interpret the significance of Luzhou Laojiao for strong fragrance wine.
Product introduction:
"Kilin Guards the Two National Treasures" digital publishing products include three parts: digital logo, knowledge library, and cultural and creative e-commerce.
Users who have the digital publishing product of "Qilin Guards the Two National Treasures" can use the platform's dedicated WeChat mini program to browse the Luzhou Laojiao Wine Culture Digital Library. Taking the historical and cultural heritage of Luzhou Laojiao as the main line, the historical evolution, cultural and artistic value, and even related knowledge of wine culture of Luzhou wine city are presented in the form of pictures, texts, sounds, etc., full of substitution and rich wine culture connotation.
digital logo and the purchase of Luzhou Laojiao custom wine rights are also unique rights and interests of the "Qilin Guards the Double National Treasures" product.
"Celebrating the Admiralty"
Creative background:
"Celebrating the Admiralty" is a set of Qing Dynasty painted opera dress collections treasured in China National Library . The characters in the picture have extremely exquisite facial makeup, wear, gold and silver paintings. In addition to having high ornamental value, they also have the nature of historical archives.
Product introduction:
"Qing Guan Shengping" digital publishing products include three parts: digital logo, knowledge library, and cultural and creative e-commerce.
Users who have the digital publishing product of "Qing Guan Sheng Ping" can use the platform's dedicated WeChat mini program to browse the Chinese traditional culture Digital Library exclusive knowledge base created by the China Digital Library product team. The knowledge base introduces in detail the origin, cultural and artistic value of and "Qing Guan Sheng Ping" and uses diversified forms to display national quintessence art.
digital logo and the customization rights of purchasing Qingshangshengping cultural and creative products are also unique rights of the "Qingshangshengping" products.
Digital publishing product trading platform will be launched soon
It is understood that China Digital Library Co., Ltd. and Chengdu Borui Communication Co., Ltd. thoroughly implement the General Office of the CPC Central Committee and General Office of the State Council issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy", insisting on upholding the integrity and innovation, actively promoting the digital transformation of the cultural industry, and jointly creating and launching a digital publishing product trading platform, which is operated by Sichuan Chengwenjiao Culture and Technology Co., Ltd., and will start selling the first batch of digital publishing products in October. The platform adopts a blockchain with independent intellectual property rights - China Digital Culture Chain, which fully guarantees the legality and security of the products held by users.
digital publishing products aim to promote China's excellent traditional culture, help traditional publishing digital transformation , and promote the development of the real economy. The platform insists on maintaining integrity and innovation, and through the panoramic presentation of Chinese culture, it spreads and promotes China's excellent traditional culture in the form of " rich media ", gives the wings of science and technology to inherit and carry forward traditional culture, and uses cutting-edge digital technology to escort cultural communication.
"We use digital cross-border, empower design, build a new empathy for Chinese culture, tell Chinese stories, use imagination and technical means to promote the prosperity and development of the cultural industry, and strive to create a new cultural model in the digital economy era." The relevant person in charge introduced at the promotion meeting.
More major digital publishing products will be launched soon
In addition to the first batch of digital publishing products to be sold, the digital publishing product trading platform will also introduce a number of phenomenal cultural IPs such as Mawangdui , Laosicheng , Hongshan culture, gold and bronze Buddha statues through excellent products in the future. It can be foreseen that in the near future, more high-quality Chinese traditional IP culture will be deeply explored, a knowledge library will be formed, secondary creation will be carried out to form digital logos, and meeting everyone in a more stunning form.
"As an emerging cultural carrier, digital publishing products are also an enhancer for brand IP. By empowering various industries and realizing the 'digital +' model, it can not only drive offline physical consumption, but will effectively promote the upgrading of the physical industry in the future and provide more possibilities for expanding the boundaries of the digital cultural industry." The relevant person in charge said.
digital publishing products will be officially launched in October, and the first batch of limited-level heavy-duty digital publishing products will be launched one after another. You can register on the platform from now on.
Red Star News Reporter Qiang Yamien
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