On November 29, the opening ceremony of the global live broadcast industry incubation base of
Bafang Internet Red City
was held in Changyaoling Village, Zhongluotan Town. Ling
Changyaoling fur industry began at the beginning of reform and opening up. For more than 30 years, it has grown to become the largest fur industry base in South China. In 2014, it was awarded the title of "Hometown of Furs in China".
The professional fur market is looking for a new machine
"I have been in the fur business since 2012. After seven or eight years, I have deeply felt that the online impact of offline entities is too big, online convenience, low cost, and more and more Merchants are also complaining about the difficulty of doing business, especially during the epidemic, the online business opportunities have become more prominent." Huang Dehua, vice chairman of the Baiyun District Fur Association and owner of the Bafang Internet Red City, said frankly that the Mingxiang Leather City he manages was launched in March and April this year. During the epidemic and when the merchants expire, they will be completely closed, waiting for the arrival of new online machines. Huang Wenwei, Secretary of the Party Committee of Changyaoling Village and Director of the Village Committee, said that Changyaoling started as fur, but in recent years, affected by the economic environment, especially the strong impact of the epidemic, many companies engaged in the fur industry have encountered unprecedented We hope to inject new development impetus to bring a new starting point for the village’s economy. At the moment of the epidemic, all industries are waiting to thrive.
offline sales channels are becoming narrower.
online live streaming economy is adversity.
uses Guangzhou to become the "live-streaming e-commerce capital" policy dividend
Baiyun District Fur Association is moving towards the live-streaming economy. More than 40 days of intense preparations for
Mingxiang Leather City, a gorgeous transformation
A few days ago, the global live broadcast industry incubation base
of Bafang Internet Red City officially unveiled
The Bafang Internet Red City was constructed in two phases. With a total area of more than 30,000 square meters, it is equipped with multiple functional areas such as live broadcast rooms, live broadcast streets, and incubation bases. It will strive to build a national supply chain industry cluster and a gathering place for MCN institutions, and cooperate with surrounding universities and professional institutions. Form a full industry chain of e-commerce live broadcasting based in Guangzhou and radiating across the country.
Phase II Planning The construction of the Phase II project of
will introduce multiple business formats such as live broadcasting, cultural tourism, consumption, catering, and accommodation through the design and transformation of surrounding properties, creating an Internet celebrity cultural district and live broadcasting characteristic town, which will invigorate the regional economy and promote Industrial upgrading, taxation and employment play a positive role. The live broadcast base of
is located in Changyaoling Village. The live broadcast base of
is located in Changyaoling Village. Because Changyaoling Village is located at the intersection of 105 National Highway and Beijing-Zhuhai Expressway, it is adjacent to the Higher Vocational Park of Zhongluotan Town and 13 colleges and universities nearby. , The student source is about 200,000. Huang Dehua said bluntly, “This is the'geographic advantage' where the live broadcast incubation base has landed. It will incubate school talents and be equipped with a set of professional Internet celebrities, which will be continuously sent to the enterprise.”
The base has established Bafang Freshman Business School, one of the sections. To create a personal anchor "0 to 1" plan and "1 to N" plan for live e-commerce.
"0 to 1" plan:
is the first step from a live e-commerce player to the real start of selling goods and generating benefits.
"1 to N" plan:
aims to highlight the diversification of traffic value, that is, in addition to selling goods, open all online and offline plans that can generate value through traffic.
For brands, there are also "0 to 1" plans and "1 to N" plans.
It is understood that the Internet Red City has reached in-depth strategic cooperation with 8 colleges and universities. The first campus live broadcast e-commerce entrepreneurship competition was also held on the day of the event, and it has signed contracts with multiple brands. It is expected to officially open in mid-December.
Motorola global cross-border e-commerce president Li Ruilang is a Hong Kong native. He is very excited about this entry. He said that this is the first time to set foot in live e-commerce, hoping to use student live broadcast to let products return to the mainland market through Douyin and Kuaishou platforms.
Internet celebrity city is expected to enter 200,000 sku (stock quantity units),Covering the entire supply chain of daily chemical products, household cleaning, apparel, jewelry, etc., it is currently planning to apply for fur bases on platforms such as Douyin, Kuaishou, and Pinduoduo, hoping to rely on local fur resources to stimulate regional economic growth and increase employment. opportunity.
Bafang Internet Red City President Meng Xianyi
Huang Wenwei said that he hopes to take the opportunity of Bafang Internet Red City to open the door for Changyaoling to start a second business. Changyaoling will further optimize the business environment and provide various services and management. , I hope that fur companies can grasp the live broadcast economic wave and build Changyaoling into a fashionable and characteristic town.
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