China Automotive News, January 3 According to the latest delivery data released by Li Auto , it delivered 21,233 new cars in December 2022, once again setting a single-month delivery record, a year-on-year increase of 50.7%, and becoming the fastest among new power brands to achieve monthly delivery of more than 20,000 vehicles. So far, Li Auto has delivered a total of 46,319 vehicles in the fourth quarter, an increase of 31.5% year-on-year in the fourth quarter of 2021. From January to December 2022, Li Auto delivered a total of 133,246 vehicles, a year-on-year increase of 47.2% in 2021.
Li Auto co-founder Shen Yanan said that the delivery volume of Li Li L9 and Li Li L8 has exceeded 10,000 units, and the two cars have consolidated Li Li’s market position in the price range of 300,000-500,000 yuan. In fact, since the Ideal L9 was released in June this year and started delivery at the end of August, it has topped the list of China's large SUVs and China's luxury SUV sales of more than 400,000 yuan for three consecutive months from September to November. Then, the Ideal L8, a medium and large SUV that was released in September and started to be delivered in mid-November, achieved a delivery volume of nearly 6,000 units in November, and then exceeded 10,000 units in December. The L8, which replaced the ideal ONE, once again became the single-month sales champion of new energy SUVs in the price range of 300,000 to 400,000. In addition, Liu Jie, vice president of sales of Li Auto, revealed at the 2022 Guangzhou Auto Show, "The delivery of L8 and L9 has been scheduled to February next year, and the order reserves are relatively sufficient." According to Credit Suisse estimates, by the end of December, the backlog of orders for Li Li L9 and L8 will exceed 10,000 units and 15,000 units respectively.
It is worth noting that the price range of 300,000-500,000 yuan for the ideal L8 and L9 is , which directly enters the price range of mainstream models of traditional BBA luxury brands, and its "gold content" is evident. Li Auto CEO Li Xiang made a bold statement on social media earlier, "Ideal strives to achieve a monthly revenue of over 10 billion in 2022. When the L9 and L8 products are delivered at the same time, it is also time to say goodbye to seven consecutive years of loss-making operations." If calculated based on the selling price of 400,000 Li Auto bikes, the monthly revenue target of 10 billion means that Li Auto will achieve monthly sales of about 25,000 units. It can be seen that Li Auto is "very close" to its goal of exceeding 10 billion in a single month.
In addition, the monthly delivery of Ideal L8 and L9 both exceeded 10,000 yuan, which means that the two cars did not "fight each other and compete with each other". Previously, Li Xiang gave an answer at this year's third quarter financial report meeting. He firmly believes that price and seat layout are the best ways to segment the market. Liu Jie further elaborated at this auto show that the car purchase budget will clearly separate the user groups. L9 users need a full-size flagship six-seater product; L8 users have a car purchase budget of 300,000-400,000, which is a rigid need for six seats, and a medium and large-sized six-seater product is enough. Although both L8 and L9 have six seats, their price ranges have formed relatively clear user distinctions. Not only that, Li Auto has also reserved the market space with lower price and seating capacity for its first medium and large five-seater SUV model, the Li Li L7. The L7 will officially hold a new product launch conference on February 8, 2023, and will gradually arrive at Li Auto retail centers across the country starting from February 9.
It is reported that the Ideal L7 is positioned as the new five-seater flagship for families. It is over 5 meters long, has a wheelbase over 3 meters, and has second-row legroom comparable to that of a D-class luxury sedan. The rear row of the L7, which Li Auto calls the Queen's Seat, consists of an electrically adjustable rear luxury seat, an extra-long cushion support of more than 52 centimeters, an electric footrest, a 270-degree leather wrap-around design, Nappa leather, heated rear three-seat seats, ventilated seats on both sides, as well as luxurious central hand pillows and door panel elbow rests. When the one-touch queen seat mode is activated, the stretch leg space on the right side of the second row reaches a maximum of 1160mm, and the backrest angle can be reclined up to 40 degrees. Both in terms of space and riding experience, the queen seat can be spacious, soft and comfortable. The Lili L7 also has the largest trunk depth among five-seat SUVs, reaching 1081 mm, and can provide a variety of unrivaled large bed modes. For different scenarios of family life, Ideal L7 provides ultimate space flexibility.
Ultimately, Liu Jie believes that the average steady-state monthly sales of Li Auto’s L9 should be around 8,000 to 10,000 units, and the steady-state monthly sales of L7 and L8 should be around 10,000 to 15,000 units. With the simultaneous delivery of L7, L8, and L9, Li Auto will officially open a new chapter of growth from 1 to 10.As for the business indicators that are of concern to the outside world, such as whether it can achieve a scale of 100 billion and turn losses into profits, Li Auto may provide answers in 2023.
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