develops together with the city and grows together with the enterprise. Enterprises are the main force in promoting social and economic development, and entrepreneurs are important resources and valuable wealth for Qingdao to achieve high-quality development . This year's Entrepreneur Day has arrived as scheduled. In order to thoroughly study, publicize and implement the spirit of the 20th National Congress of the Party, serve the high-quality development of the private economy and the healthy growth of private economic professionals, Qingdao Federation of Industry and Commerce recently launched the 2022 "Qingdao Entrepreneurs Day" media enterprise event.
tells the story of private enterprises and spreads the voice of private enterprises. During the event, reporters from mainstream media visited typical private enterprises. Through on-site visits and face-to-face communication, they used words and images to show the Qingdao private entrepreneurs in the new era, guided by the Party Central Committee’s major policies of “unswervingly encouraging, supporting, and guiding the development of the non-public economy”.
At the fourth stop, the media team visited Lihe Taste in Chengyang District, Qingdao City.
Flavor digitization solves the non-standard pain points of traditional food
When a media group walked into Lihe Taste (Qingdao) Food Industry Co., Ltd., the first thing they saw was the orange-red color representing openness, tolerance, and innovation and the unique architectural design impression. The box-like space form of the main entrance of the building expresses the spirit of concession, restraint, command and internal strength of Lihe. The first floor adopts the five-entry space design concept, which integrates the planning concept of traditional Chinese architecture and courtyard with modern spatial forms to create a visual experience of one step at a time in the space; among them, the Food Space Art Field is a field that supports the exploration of food philosophy, art and innovation. It is a space station and innovation field that uses the diverse expression of food to open up infinite possibilities in a limited field.
A member company of Qingdao Federation of Industry and Commerce, Zhang Yongchang, General Manager and Party Branch Secretary of Lihe Flavor, introduced: "Lihe Flavor was established in 2010. It is a food technology company at the industry chain level native to Qingdao. The company takes 'co-creating global deliciousness' as its corporate mission and has experienced 1 In 2 years, we have built a food industry chain with "taste as the core" and formed two business lines: "condiments" and "prepared food", that is, prepared dishes. Lihe Flavor adheres to the concept of using the best raw materials whether it is making taste or food, and has production bases in many high-quality raw material producing areas such as Qingdao, Longnan, Gansu, and Xinjiang."
Lihe Flavor takes technology and R&D innovation as the cornerstone of enterprise development. The company has established three R&D centers in Qingdao, Shanghai, and Chengdu covering major flavors across the country, and has established industry-university-research cooperation with multiple university scientific research institutions. It has driven changes in the catering industry and food processing industry through flavor digitization, and promoted technological innovation and standardization in the condiment and food industry. It has currently led and participated in more than 10 industry and group standards.
The natural spice essences and high-quality prepared dish products extracted by Lihe Flavor can accurately touch the taste buds of customers through flavor digital innovation. The company's products have won a number of domestic and foreign awards, including the 2021 FHC "Golden Apple Award - Best Prepared Food Brand of the Year" award, the ISEE Global Food Innovation Award, the "3-star, 2-star, and 1-star Taste Medal from the International Flavor Evaluation Institute in Brussels, Belgium 2021~2022", etc. The Wellington Steak won the "Top Ten Hot Products" at the 2022 Hangzhou Prepared Dishes Conference. Lihe Flavor empowers its products with flavor digitization and technological innovation , and promotes consumption upgrades through supply-side innovation.
Green extraction technology supports the national strategy of rural revitalization.
Lihe's taste performance has maintained rapid growth for many years. In the past ten years, it has been persisting in the research of taste and supercritical extraction green technology, and has formed a food industry chain with "taste" as the core. The company has purchased nearly 10,000 tons of agricultural raw materials such as pepper and ginger, and uses the world's most advanced independently developed green extraction technology, which not only greatly improves the use efficiency of spices such as pepper and ginger, but also greatly improves food safety and the economic value of crops.Advanced green extraction technology has brought stable procurement demand, increased farmers' income, and assisted rural revitalization.
In the cause of rural revitalization, Lihe Weiwei has been committed to developing rural characteristic industries and expanding channels for farmers to increase their income and become rich based on the superior resources of Qingdao and Longnan. And by continuously improving its independent research and development capabilities, it has realized the localization of production lines exported to the corresponding areas in Longnan, and built a production and marketing system for the entire Zanthoxylum bungeanum industry chain including Zanthoxylum bungeanum species selection, extraction, and deep processing. It has used practical actions to implement the guidance put forward in the report of the 20th National Congress of the Communist Party of China to consolidate the results of poverty alleviation and enhance the endogenous development momentum of poverty alleviation areas and people. With extraction technology as the core,
Lihe Flavor Team launches more natural, healthy and standardized flavor seasonings and prepared foods, provides green and safe high-quality pure natural plant extract raw materials to many well-known Chinese food and health product companies, and leads the upgrading of residents' healthy consumption and a new era of Chinese food standardization from the source.
In 2020, Lihewei built the first 10,000-liter supercritical extraction production line in the origin of Zanthoxylum bungeanum in Longnan, Gansu Province, the counterpart of Qingdao. The South Factory has also become the main enterprise in the pepper industry chain in Gansu Province; in the same year, Qingdao's newly built compound seasoning and prepared food production lines were also officially put into production, which greatly improved the processing capacity of agricultural products to standardized prepared dishes. While playing a key role in the company's continued rapid growth, it also contributed to the national strategy of rural revitalization.
Liheweiwei has long adhered to the work orientation of cultivating party members into bones and training backbones into party members. In recent years, the cultivation and development of party members and activists from the front lines of the production workshop, technical backbones and qualified middle managers has grown from the initial three to more than 30 people, widely distributed in important positions in Qingdao, Longnan, Chengdu and other places, becoming the "mainstay" of the company's development. Party building leads growth and builds a sustainable development organization for the common good of society.
Lihe Wei always adheres to the basic concept of "seeking management through party building and promoting party building through operation", strengthens the empowering role of party building work, focuses on building a "Lihe Tongxin" party building brand, and establishes the first batch of "Outstanding Party Organization Secretary Studio" in the region - Zhang Yongchang Two New Organizations Excellent Secretary Studio. Actively build a "1+3+6" working structure and implement a party-building mechanism of "leading, helping, transmitting, guiding, and checking" to drive enterprises in the region to resonate and develop together. The Longnan Extraction Project is a key construction project of East-West collaboration. Lihe Flavor brings advanced corporate management concepts, food safety concepts and enterprise standardized management system to remote areas, allowing employees in the cooperative areas to learn and improve, consolidate the results of poverty alleviation in work, and enhance their sense of gain and ownership.
Liheweiwei also participates in various public welfare activities and provides tuition fees for needy students to corresponding schools through charity associations to help children in remote mountainous areas realize their dream of changing their destiny with knowledge and changing their hometown with labor. The company expresses condolences to sanitation workers, donates pre-made vegetables to epidemic areas, and joins hands with One Foundation to launch the "Food and Education Autism Charity Plan", etc. It uses party building to lead growth and build a sustainable development organization that benefits both society and society. Zhang Yongchang, the current general manager of Lihe Weiwei, is also a party representative of Qingdao City, an outstanding party worker of Shandong Province and Qingdao City, a Qilu Rural Star of Shandong Province, and a Rural Revitalization Talent of Qingdao City.
Collaborate to create global delicious food and build a diversified food supply system
Zhang Yongchang introduced: "The company name is 'Lihe Taste', where 'Lihe' means 'altruistic and harmonious', that is, only by considering others can long-term cooperation and win-win cooperation be long-lasting." The fourteen articles of corporate culture include altruistic spirits such as "successful users" and "family peace of mind". Green, natural and healthy food are the common characteristics of all brand products under Liheweiwei.
Zhang Yongchang also said: "Prepared dishes processed in factories can not only solve the problem of vegetable transportation deterioration and loss caused by traditional extensive circulation channels, but also solve the problem of food waste in the cooking process at home and in restaurants, reduce kitchen waste, and have a profound impact on improving the utilization rate of vegetables and other agricultural products and building a conservation-oriented society food usage." In this process, Lihe Taste firmly adheres to the green, natural and healthy food processing and manufacturing route, only produces products that "family members can rest assured", and builds a high-quality prepared dish brand with practical actions; it also researches global flavors to provide Chinese bosses with more choices for consumption upgrades. With "innovative and practical" products, it leads the consumption upgrade of China's food manufacturing industry, and contributes its own strength to improving the people's happiness index.
Zhang Yongchang said: "Lihe Taste takes 'co-creating global deliciousness' as its corporate mission. As the main enterprise in the Chengyang District food and beverage industry chain, we hope to develop collaboratively with governments at all levels and outstanding enterprises in the field of high-quality prepared dishes to create a better future together."
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