Xiangtai joined Douyin on October 8, 2022, and shared her life, jewelry, luxury homes, etc. through Douyin, unveiling the mystery of the private lives of the top rich and making the majority of fans enjoy it. Since Xiang Tai has participated in several variety shows in the past two years, his optimistic and open-minded attitude and way of life in variety shows have also gained a wave of popularity among passers-by. Coupled with Xiang Jia's status and influence in the entertainment industry, we can often see many celebrities in the videos shared by Xiang Jia. In the video of Xiang Huaqiang's 70th birthday party shared by Xiang Tai, celebrities from all walks of life were gathered together. Netizens even joked that there are not enough celebrities to invite to the Spring Festival Gala, but Xiang Jia can.
As a result, Xiangtai’s fans soared to nearly 10 million.
After a series of preparations, Xiangtai also joined the ranks of live streaming products and launched his first live broadcast on December 19. Fans said that ordinary people like Xiangtai cannot afford the products he brought. The day before the live broadcast, Xiang Tai even sent out many congratulatory videos from celebrities. Even Gong Li, who rarely appeared in the media, said that she would move to a small bench to watch Xiang Tai's live broadcast.
On the day of Xiangtai's live broadcast, the products he brought were relatively close to the people, but maybe because he was tired because of the long live broadcast, Xiangtai showed netizens a sense of dislike for the product. He did not try the product from the beginning to the end, and made netizens shout for us to buy things that they don't use and dislike. What is even more unacceptable is that when Xiang Tai sold the mattress, he mentioned that the mattress would not need to be returned in case of divorce. This connotation contained the Wang Xiaofei that has been dominating the hot search list recently, which made people dislike it.
In addition, there were constant glitches during the live broadcast, making netizens question the level of Xiangtai's operation team. After
's live broadcast, Xiangtai's popularity suddenly dropped. The comment area also fell, and the number of fans dropped from the initial 9.4 million to 8.44 million.
was too impatient now and immediately closed the comment area. Just last night, on the evening of December 27, Xiang Tai opened the comment area and deleted many negative comments. At the same time, he also sent a video for the first time after the premiere to clarify the failure of the premiere. The main reasons were: the team was not fully prepared for the premiere; he was old, the live broadcast was too long, and he did not manage his expressions well; he did not dislike the product, and tried it when selecting products; and strived for more benefits for fans in the later stage. After
clarified, Xiangtai announced that the second live broadcast would be launched on December 28. But it remains to be seen what the outcome of this live broadcast will be.
In fact, it is very important to have good positioning, not only the status of product selection, but also the positioning of personality. Don’t pull or step on anyone, and don’t take advantage of other people’s popularity. After all, most fans still have very upright views.
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