After the beginning of autumn, winter mode is just around the corner. Windbreakers have just been worn for a while, and down jackets are about to make their debut.
In winter, warmth and style are always incompatible. As the most practical item to keep out the cold, down jackets are the item that attracts the most attention every winter.
After combining with major fashion media and authoritative magazines, we found that the most photographed down jacket item is still Bosideng , which has been in the industry for many years, which shows the brand's unshakable status in the world. Especially the 2022 autumn and winter new products, many people are eagerly looking forward to them.
This wave of new products can be "easily" handled.
Down jackets are destined to be popular throughout autumn and winter. Bosideng has made a splash with this year's new products. Just a few days ago, the brand released a set of new pictures of Bosideng's high-end light and warm series. Once released, netizens couldn't sit still: "When can I buy it?" "It's more fashionable and practical to wear." "Come to the third and fourth tier cities to open it! We are rare"...
Bosideng's three major positioning series, multiple choices, outstanding style.
Among them, the lightweight down jacket is a well-deserved high-end lightweight series. It adopts various quilting techniques to give it a light posture. High-quality large goose down combined with soft-skin four-way elastic fabric makes it light and warm as you go, and you can stretch it at 360°. The
classic business series is an urban elegant fusion down jacket that combines warmth and fashion.
The basic light and thin series pays more attention to the soft touch on the inside and outside. The lightest single piece of clothing is only 300g, which is only the weight of an apple .
Highly collides with fashion
In the next few months, no matter how many thermal insulation solutions we can find, down jackets will be the most down-to-earth and practical ones. What's more, Bosideng's lightweight down jacket more intuitively shows that it is not a natural enemy of fashion. It can travel freely in the city and outdoors, and is light and stylish.
If you want to wear it in a new way, you can also try layering it. Because the loose silhouette is large enough, you can even layer a jacket inside, and the layering helps eliminate the bloat of the down jacket. Because the colors are lively and the lines are prominent enough, they are not dull.
Steady and far-reaching Bosideng explains the power of domestic products
my country's down jacket market is highly concentrated. According to China Garment Association data, my country's down jacket market size is growing rapidly, increasing to 156.2 billion yuan by 2021, an increase of 12.78 percentage points over the previous year. In recent years, the year-on-year growth rate of my country's down jacket market size has exceeded 10%.
"Chinese brand, shared by the world".
In the increasingly competitive down apparel market, overseas brands have entered the Chinese market with a high profile, and small down jacket brands have been eliminated one after another. Bosideng has always been down-to-earth in building brands. The high fit between apparel products and consumer concepts has allowed this golden sign to gain a firm foothold and become a leading national brand. At the same time, the "light of domestic products" also means shouldering more responsibilities, demonstrating the strength and responsibility of Chinese brands.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-