On December 16, "Avatar: Water Path", also known as "Avatar 2", was released in mainland China, North America and other places. The director spent 13 years carefully creating it, leading the audience to return to the planet Pandora. As of December 22, the domestic box office of "

On December 16, "Avatar: The Way of Water", also known as "Avatar2", was released in mainland China, North America and other places. The director spent 13 years carefully creating it, leading the audience to return to the planet Pandora. As of December 22, the domestic box office of "Avatar: Water Path" has exceeded 500 million yuan.

As one of the most influential film series in film history, "Avatar" sparked a phenomenon-level craze around the world after its release in 2009. It attracted global audiences with its 3D visual effects and dominated the global box office with a box office of nearly 3 billion US dollars. Behind the phenomenon-level boom, Kashen has brought an unprecedented immersive viewing experience with the most advanced CG, motion capture, IMAX and other technologies combined with 3D. In "Avatar 2", the film technology has been fully upgraded to 3D/4K/48 frames, further optimizing and upgrading the visual immersion. With the help of the theater viewing partner Hisense TV, it continues to push the boundaries of screen experience and deliver exquisite sensory pleasure to the audience with the help of the beauty of technology.

In "Avatar 2", the director uses 3D virtual imaging and motion capture to capture the deep blue underwater world, unprecedented marine species, and paradise-like islands and reefs. and other cutting-edge technologies, supplemented by the creation of a grand and unique world view and unbridled imagination, bringing an unprecedented and shocking visual experience, creating a completely new landscape that is completely different from the previous game, from the rainforest with mainly dark colors to the magnificent ocean, bringing an extremely strong visual impact.

During the movie viewing process, especially in 3D scenes, the flow and transition of the pictures are smoother. This is due to the fact that this part of the scene uses 48FPS high frame rate technology to playback, which can further enhance the immersion of watching movies. In the actual movie viewing, the Na'vi people were snorkeling in the deep sea. The sea water surged and covered the whole body. The diving-like experience came from the blessing and assistance of this series of technologies.

"Avatar" was released in mainland China on January 4, 2010. While the film was selling well, it allowed the audience to experience the ultimate audio-visual shock of IMAX theaters and the three-dimensional movie effects of 3D theaters. These two projection systems subsequently became popular in the mainland market and became a new revolution in domestic film technology. This also promoted consumers' new pursuit of film and television, namely high brightness, high frame rate, high dynamic range, wide color gamut, immersive sound and other technologies. This pursuit is not limited to cinemas, but also runs through our daily lives at home. This is also the epitome and portrayal of the progress of Hisense TV.

In 2013, Hisense ULED TV was launched, starting a breakthrough in TV picture quality. In the following ten years, Hisense ULED TV was recognized as a yardstick for judging picture quality due to its excellent high picture quality. On this basis, Hisense ULED TV achieved leadership in "high contrast, high color gamut, high resolution, and high motion smoothness" and promoted backlight partitioning technology to become the standard for mid-to-high-end LCD TVs around the world.

In September 2022, Hisense’s new generation of high-definition TV Hisense U8H series was officially released, which is equipped with the most advanced screen display technology currently commercially available Mini LED even surpasses traditional OLED TVs in terms of picture brightness, contrast, and layering. The number of partitioned backlights is as high as 2040 partitions, and it has the highest HDR peak brightness of 2885. It is also the brightest TV product currently on sale.

More importantly, Hisense TV U8H series has the industry’s first 8K AI picture quality chip, 1+N distributed driver chip architecture, and a new generation of display technology platform ULED X, with its excellent audio and video experience, the Hisense TV U8H series has become a new benchmark for a new generation of TV picture quality. It was awarded the official designated TV of the 2022 World Cup by FIFA. It shined in the just past 2022 World Cup and continued to dominate the list of online and offline multi-channel flagship TVs in terms of sales.

One is "Avatar 2", which has influenced the development of global film technology, and the other is Hisense TV, which continues to promote changes in TV image quality. The two work together not only to simply appeal to more young people to pursue "visual beauty", but also to jointly contribute to the overall progress and development of film and television technology. The two continue to promote the upgrade of light and shadow, special effects, picture quality, and sound quality in their respective fields, helping consumers experience the most cutting-edge audio and video experience and feel the beautiful experience brought by technology.

For Hisense TV, faithfully restoring the director’s intention and supporting every bit of user love is the direction Hisense TV continues to work hard. Open classes for imaging masters, supporting the FIRST youth film exhibition, and working with Leica are all abbreviations of Hisense's continuous improvement and accumulation in the field of imaging. After joining hands with "Avatar 2", Hisense will continue to work together with the domestic visual science fiction blockbuster " The Wandering Earth 2" to lead the audience to experience the vast interstellar world.

We often say that "light" is the soul of the picture, and "shadow" is the text of the picture. The ever-changing relationship between light and shadow, light and shadow are two inseparable elements in film and television, and light and shadow are finally presented on the movie screen and on the TV screen. On the road of presenting light and shadow, Hisense continues to take technology as the core and products as the core to create the most extreme audio-visual experience, allowing us to forget everything around us at any time, as if we are in the theater again...

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