The recovery of the cultural and tourism industry is crucial to Xi'an. In terms of continuing to exert the influence of cultural and tourism centers, the 2022 Chinese business card has arrived as scheduled. The vibrant Xi'an city has been moving again, releasing people's consumption power that has been silent for many days.
Compared with the recent hot scenes such as commerce, catering, retail, etc., the hotel industry, as a barometer of Xi'an's cultural and tourism economy, also has accumulated momentum for the recovery of the industry. The international hotel group's increase in Xi'an's investment has attracted much attention. The first Moxy hotel in the northwest and the fifth country in the country, which has just opened, has become the first international brand show for Xi'an at the beginning of 2022.
Moxy collided with the thousand-year-old capital. Xi'an Hotel started its first year
In fact, the relationship between Marriott International and Xi'an can be traced back to 1991. At that time, Sheraton Tumen was still affiliated with Starwood Group. Since Marriott International acquired Starwood in 2016, it has since firmly ranked first in the world in the industry, and its brands have also expanded to 31. As of the end of 2021, Marriott has opened, started and under construction in Xi'an, and the trendy brand newcomer Moxy is the youngest face.
takes time as the logic, and the Moxy brand has a very high starting point from the beginning.
In September 2014, the world's first Moxy hotel was unveiled in Milan , the world's fashion capital. Marriott defined it as " boutique hotel for a new generation of travelers ", providing fashionable design and comprehensive services at approachable prices, modern and innovative. Through a variety of technologies, a vibrant lobby space and warm and modern services, Moxy aims to provide travelers with a comprehensive and dynamic service and fun experience.
In November 2017, Moxy came to Japan and opened the Tokyo Nishimachi Moxy Hotel and Osaka Honmachi Hoxy Hotel. In the brand gene, Moxy gave a more distinct sensory experience to the new global " hunting family " that is passionate about socialization, full of curiosity and vitality.
In October 2019, a century-old building next to Times Square in New York was transformed into a Moxy hotel, and even invited Yabu Pushelberg, the world's top design industry, to design public spaces and guest rooms. Different destinations continue to enrich the brand value of Moxy and continue to attract fans in subsequent conquests.
New York Times Square Moxy Hotel
Hotel 3Hotel gaze returned to China. Amid the calls of Marriott Travel Homes, Moxy has successively landed in Shanghai, Shenzhen and Nanjing, and officially completed the brand's debut in the central and western regions at the beginning of 2022. Rather than expanding the Marriott brand's Moments circle again, Xi'an, which has multiple heavyweight hotels, just needs a young and trendy IP like Moxy to inspire the hunting and vivid side of the thousand-year-old capital.
The outside world is used to treating Moxy as a substitute for W Hotel, and Yuejun believes that there is some truth. After all, in addition to W, the trendy luxury camp, the king of design, and the Autograph Selection of the boutique lifestyle, Moxy can stand out in a short time, gain industry favor, and establish its own discourse system. is not unrelated to the more competitive price .
At the entrance of Xi'an Moxy, you should know that for the audience of " Millennial ", hotel is not only a place for staying, staying, and dining . Moxy hopes to provide travelers with all-weather social, compatible with art and food, and a city vacation within reach. This "inspiring" space creation allows design to return to its original nature. So, what has Moxy brought to Xi'an?
Refining and recreating local culture
Every Moxy in the world will have its own unique theme, Xi’an Rocks is the Sense of the Moxy Hotel in Xi'an this time.
especially changes the traditional routine of check-in. The bar and bar act as the "front desk" role. Guests can receive a " full of vitality and " welcome cocktail. Such a fun way of checking in is a major feature of Moxy Hotel.
Moxy Hotel, which has never been a common sense, extracts creative inspiration from the fusion of traditional performances and modern rock , uses a large number of graffiti and local cultural symbols to render the city's characteristics and young and energetic brand vitality, and attracts more young travelers by breaking the tradition.
Xi'an Moxy Hotel bar and interactive area
Xi'an Moxy Hotel Recreation Area
In terms of overall design ideas, the postmodern industrial style is mixed with American modern, novel and interesting, but not outrageous. The exposed pipelines, water pipes, specially made atomized cement floor, stage-themed artistic lamps, artistic decorative ornaments, etc. are all carefully designed or customized from special factories.
is completely different from the hotel theme. The exclusive mascot of the Xi'an Moxy Hotel was not released until it was opened. The design team built a new Moxy cloth tiger based on the prototype of Huxian Buhu, which became the soul movement that connects the entire hotel. It sometimes pretends to be a doll, sometimes shrinks into a pillow, sometimes turns into a wall tiger, lying leisurely on the wall, looking at every guest who comes to Say Hi, and sometimes hides in the bathroom and plays with his good friends.
home Bu Tiger has cute appearance, rich in regional characteristics and profound cultural heritage. It is not difficult to find cloth Tiger in markets of all sizes in Xi'an. The hotel chose it as a mascot. Compared with pomegranate, Big Wild Goose Pagoda , ancient city walls and quelos, etc., the intangible cultural heritage handicraft art with animal themes can be more intense and accurately echoes the upcoming Year of the Tiger!
In addition, the hotel will also provide a large amount of space to create in public areas.
Hotel lobby is divided into four areas from quiet to dynamic, and the popularity of "playing" has gradually increased. From the reading area to the bar area, dining area and then to the interactive area, you can eat, drink and have fun, and you can enjoy the leisure time alone, and you can also integrate into the ocean of joy at any time.
In addition to the cloth tiger, Terracotta Warriors and Horses appears in multiple areas in a dynamic posture. At the entrance of the lobby, a terracotta warrior holding a microphone danced towards the entrance. There was also an giant tiger hidden in its transparent body, meaning "there is a tiger in the heart, and sniffing rose ". There is also a delicate heart hidden under its strong appearance.
As a form of Chinese opera full of power, Qin Opera is often compared to modern rock music , and is famous for its close connection with music and stage performances. Putting aside the traditional instruments needed for Qin Opera performance, the designers have smeared the elements of guitar and tiger on the pillars and walls for the first time, creatively connecting the music and the mascot into a story.
At the same time, the chalk wall is used to tell the musical stories in Xi'an. From pomegranate flowers to the unique gestures used in the Qin Opera performance, the tiger singing on the screen and the Terracotta Warriors dancing to the rhythm have achieved an unprecedented duet in Xi'an Moxy.
Qin Warriors and XOXO devices at the entrance
Singing the duo of tigers and Qin Warriors
Travel experience in new social scenes
For the large-scale Marriott members of Xi'an itself, a relaxed and pleasant weekend or a night of drinking and drinking requires a new carrier. If you only look at the number of rooms, 162 are not a large number of trendy hotels like Moxy, but this does not prevent the designer from bringing a refreshing sense to Xi'an Moxy in the starting room types of less than 30 square meters.
In order to create the flexibility of the interior space, those foldable chairs, luggage racks, and furniture hanging on the wall, and the portable lanterns occupies a perfect place, and guests can flexibly adjust the room layout according to their own needs. On the toilet table in each room, there is also a cute mini cloth tiger pillow, which is smart and unique against the warm tones.
Room details
washbasin local details
Mobile furniture and furnishing styles also follow the minimalist approach, but the lines are richer, and the lighting design has a sufficient sense of layering. Different time periods, adjusting the light can perceive completely different atmospheres.
It is worth mentioning that the ironing room of this Moxy hotel has been selected as a social platform for the new season of internet celebrity check-in place for the social platform since its opening. In a limited space, the functions and trendy elements are perfectly combined. From the iron in the ironing room, the ironing board, and the guidance of the use of items, every detail permeates the deep exploration of urban aesthetics by the Moxy brand.
Moxy Internet celebrity ironing room
After intense and orderly preparation, the hotel has currently opened the booking of standard rooms and selected rooms. Many loyal fans of Marriott Group can't wait to visit.
However, Yuejun was surprised to find that the "small hole" set under the bed was actually used to place slippers. After the waiter opened the turndown, the slippers would be placed in this area that looked like a pit-shaped hole. The unprecedented northern "earth kang"-style design is extremely innovative.
In terms of diverse functionality, the hotel also has two conference halls and a fully equipped gym. The use of conference halls is very flexible and can be combined or used separately according to actual needs. The relaxed and stylish design style will make every business meeting lively and interesting.
I have to say that the 24-hour gym is completely unrestrained by time. Whenever you arrive at the hotel, you can quickly adjust your physical and mental state, re-energize and gain a Moxy travel experience exclusively in Xi'an.
Xi'an Moxy Hotel Gym and Conference Hall
Xi'an Moxy Hotel Gym
The reason why such a setting is perhaps related to the location of the hotel.
Xi'an Moxy Hotel is located on the north side of Taiyi City Life Center. The project covers an area of more than 70,000 square meters. It has its own business formats such as business offices, large supermarkets, shopping centers, etc. It can be connected to the West Extension Elevated Road and the South Second Ring Road from the hotel's door. It can be called a transportation node in the southeast of the city and within a radius of 1km from the subway lines 3, 4 and 5. The hotel can take a 10-minute bus ride to popular destinations in Xi'an, such as Qujiangchi and Big Wild Goose Pagoda.
At the same time, there are many universities around the hotel and the population density is relatively high. As a regional urban complex, Taiyi City Life Center will inevitably provide sufficient commercial services to guests of the Xi'an Moxy Hotel, focusing on the south of the city and radiating Qujiang , which may be an important way to locate the customer base in the future.
As a major center of Marriott International Group, Xi'an will open multiple new brands in the future, reach cooperation with multiple new projects with both strength and potential, and adjust its strategy according to the urban development status.
is no exaggeration to say that the logic of improving brand value by layouting key cities can be better verified in Xi'an.
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