Every mid-year, Xiamen will hold a car feast as scheduled - the West Coast Auto Expo of the Straits (hereinafter referred to as "Haixi Auto Expo").
As the largest national auto show in Haixi Economic Zone, the Haixi Auto Expo has gone through 16 years of ups and downs. Its role as the "barometer" of the auto market continues to inject positive forces into the Haixi region, stimulate consumption vitality, and drive the local automobile market to develop positively.
Take the 2021 Haixi Auto Expo as an example. Against the backdrop of the cold winter and the impact of the epidemic in the auto market, it sold a total of 6,652 new cars in four days, with sales reaching 1.273 billion yuan, a record high, playing an important role in boosting the Haixi Auto Market.
December 21, the Promotion of Consumption Reward Policy for the Automobile Industry and the First Exhibition Work Conference of the 2022 Haixi Auto Expo was held at Tianyuan Hotel in Xiamen, thus opening the prelude to the 2022 Haixi Auto Expo.
Xiamen Market Supervision Administration Deputy Director Zhang Zhixiang, First-level Researcher and Director of the Market Contract Supervision Administration Li Shenglin, First-level Researcher and Secretary-General of the Consumer Rights Protection Committee, Huang Zhonghua, Director Lai Rengen of the Industry Management Office of the Municipal Bureau of Commerce, Zheng Yanhui, Second-level Researcher of the Circulation Department, Wang Weihuan, Deputy Director of the Convention and Exhibition Department, Chen Hanlin, Deputy Director of Jinshan Street, Huli District, Jiao Yong, Deputy Director of the Market Contract Supervision Administration of the Municipal Market Supervision Administration, Yang Tieyin, Level 4 Senior Sergeant of the Vehicle Management Section of Xiamen Vehicle Management Office, Director Zeng Yongmin of Jinlin Community of Jinshan Street, Ding Zhiqiang and Cai Zaiyang, Secretary-General of the Municipal Automobile Distribution Association, Vice President, Director of the Association, Representative of the Board of Directors, and Representatives of the Automobile Distribution Group, and representatives of strategic partners and mainstream media attended the meeting.
At the beginning of the meeting, Zheng Yanhui, a second-level researcher at the Circulation Department of the Municipal Bureau of Commerce, Lai Rengen, the Industry Management Office of the Municipal Bureau of Commerce, and Jiao Yong, the Market Contract Supervision and Administration Office of the Municipal Bureau of Market Supervision, respectively interpreted the latest development policies, production safety policies, and model texts of the automobile distribution industry to the participants.
Whether in the past or present, the Haixi Auto Expo has always played a hub and benchmark role in the implementation of industry policies, safety norms, and the construction of a business integrity system. For example, during the 2021 Haixi Auto Expo, it launched the "event organizer + venue party + exhibitor" epidemic prevention and control mechanism, strengthened grid management and control capabilities in all aspects, and achieved foolproof in the fields of epidemic prevention, fire protection, security, etc., and contributed extremely reference value to exhibition industry .
At the same time, the opening ceremony of the 2021 Haixi Auto Expo also served as a display platform for six contract demonstration texts such as automobile sales contracts, further promoting the improvement of market transaction order and effectively protecting the legitimate rights and interests of buyers and sellers.
As for the relevant situation of the 2022 Haixi Auto Expo, Deng Dandan, deputy secretary-general of the Xiamen Automobile Dealers Association, gave a rough introduction to the participants. It is reported that the theme of the 2022 Haixi Auto Expo is "Integration Change and Intelligently Lead the Future", aiming to respond to the current in-depth changes in the automotive industry. As we all know, the current trend of intelligence is sweeping in, which not only changes the car manufacturing thinking of OEMs, but also affects consumers' car purchase decisions. The 2022 Haixi Auto Expo will further highlight the elements of "intelligence". Whether in the exhibition ideas or car layout, they will please the public with "wisdom".
In addition, the 2022 Haixi Auto Expo is scheduled to be held during the Dragon Boat Festival in 2022 (June 2-5). In combination with the opportunity of the festival, we will focus on releasing consumer vitality and create potential for the recovery of the automobile market.
President Ding Zhiqiang of Xiamen Automobile Distribution Association once again emphasized the importance of the Haixi Automobile Expo - promoting regional economic development, promoting the automobile market to rise against the trend, meeting the diversified needs of the consumer group, and calling on major exhibitors to do a good job in registration, publicity and mobilization.
Xiamen Market Supervision Bureau Deputy Director Zhang Zhixiang expressed his affirmation of the Xiamen Automobile Distribution Association's active actions and role as a bridge and link over the years, and the successful holding of various Haixi Automobile Expo, and put forward three visions on behalf of the Municipal Bureau: First, we hope that major enterprises will study industry support policies, second, increase the implementation of the contract demonstration text, and third, make the Haixi Automobile Expo bigger and stronger.
Since its inception, the Haixi Auto Expo has accumulated 16 years of valuable experience. It not only sets a benchmark role in the exhibition industry, but also leads the Haixi Auto Market to develop in a prosperous, orderly and fair direction. We believe that the 2022 Haixi Auto Expo will bring more excitement.
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