According to reports, recently, some consumers reported that they bought a sports jacket online at the Lululemon Tmall flagship store, which costs 1,080 yuan, but after getting the product, they found that the label price was 950 yuan.

To further understand the process and handling of things. The brand said that due to internal work errors, the product was priced abnormally in Tmall flagship store, resulting in a misunderstanding in which the product tag price does not match the sales price of the platform page. The brand is deeply sorry for the troubles and inconveniences caused to customers. After learning about the relevant situation, the brand immediately launched an investigation and determined the solution. At present, a dedicated customer service team has been arranged to actively communicate with the customers who purchased the product on a full refund. Customers can also retain the selected product without returning it.

It is reported that most consumers are satisfied with the brand's handling plan. In addition to expressing apology, lululemon also expressed his sincere gratitude to the suggestions and opinions of customers, media and all sectors of society, and expressed that he will continue to improve the process and optimize the services to bring a better experience.

sportswear brand lululemon has been loved and supported by many consumers in recent years. For such a well-known consumer brand, any work mistake will hurt consumer trust and the brand's own reputation. Here, we also hope that all brands can learn from this, be strict with themselves, jointly maintain a fair and just market order, and create a safe and secure consumption environment.