text | Yang Wanli
On the weekend, the news that the chairman’s salary of Shuijingfang has ranked first in the liquor industry for five consecutive years has been flooding the screen.
Do you know which chairman is "poor" paid? Huangtai Liquor Industry Chairman Zhao Haifeng is a protagonist.
According to public information, Zhao Haifeng born in the 1980s has a doctorate in regional economics at Lanzhou University. In 2021, Zhao Haifeng's salary was 60,000 yuan (converted to an average monthly salary of 5,000 yuan), ranking third from the bottom in the liquor industry. Surprised?
In the shareholder group, some investors jokingly said, "The annual salary of the chairman is only 60,000 yuan? His doctoral degree is a bit low."
Some investors said, "Huangtai Liquor Industry has poor performance and it is reasonable that executives are not paid high. In addition, Zhao Haifeng also holds positions in senior executives of other companies, and the cumulative income is definitely more than that."
Huangtai Wine Industry was once called "Northwest Moutai". In 1994, Liangzhou Huangtai Liquor and national liquor Moutai both appeared on the second Panama International Gold Podium, and won the reputation of "Moutai in the south and Huangtai in the north".
has the same "trophy" as Kweichow Moutai , but it has the opposite fate. Today, the total market value of Kweichow Moutai exceeds 2.2 trillion yuan, which is more than 759 times the current total market value of Huangtai Wine Industry 2.895 billion yuan.
The secondary market valuations are different, which shows that capital has expressed its attitude with practical actions.
Huangtai Wine Industry has been hated five times since its listing. The first four times were in 2004, 2009, 2015 and 2018, and the fifth time was on April 29 this year.
The problems of Huangtai Wine Industry include two points: First, the main business is sluggish and the performance losses are frequent.
incomplete data statistics. From 2002 to 2021 (total 20 years), Huangtai Wine Industry experienced net profit losses in 14 years, namely 2002 to 2003, 2007 to 2011, 2013 to 2018 and 2021.
Last year, because the company's net profit was negative and its annual revenue was less than 100 million yuan, it has now become *ST Huangtai .
Problem 2 is that the company has serious internal friction and constant lawsuits, which has seriously impacted market confidence.
For example, in 2018, Huangtai Wine Industry's inventory of 67 million yuan suddenly "disappeared". It was later found that it was internal personnel who caused chaos, reflecting that the company's internal control has a high risk. According to Tianyan Check , Huangtai Wine Industry's own risks reach 817 peripheral risks 377, with a high risk level.
It is worth mentioning that Huangtai Wine Industry has "changed owners" many times in history. In April 2019, Shengda Group, a well-known Gansu company, acquired the controlling stake. Huangtai Wine Industry, which was once suspended from listing, resumed its listing in December 2020.
official website shows that Shengda Group was established in 1992 and has an industrial layout in many fields such as mining development, real estate and cultural tourism, financial asset management, wine culture, precious metal cultural and creative industries. It is a diversified and comprehensive industrial group. Shengda Group's main board listed companies include Shengda Resources.
It is sad that Huangtai Wine Industry has only experienced a highlight moment in a short period of time, and it only took one annual report to resume listing. The company's stock price has once again staged a roller coaster market, falling from 37.67 yuan to below 17 yuan, with a cumulative decline of more than 56%.
Huangtai Wine Industry disclosed in its 2021 annual report that "the liquor industry is a completely competitive industry, with a high degree of marketization and fierce market competition."
In terms of market share, Kweichow Moutai, Wuliangye , Luzhou Laojiao , Yanghe, etc. occupy the top market share , and have a higher brand awareness. In terms of performance growth, second-tier leaders such as Shanxi Fenjiu have achieved double-digit growth. Compared with its peers, Huangtai Wine Industry has a big gap.
When will "Northwest Moutai" regain market confidence? Finally, you have to express your results and speak out.
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