Therefore, for the intelligent construction of scenic spots themselves, the keyword "big data" is an unavoidable topic. At present, many scenic spots that have achieved upgrades have explored data collection and data analysis and have tasted the benefits for the first time. We fo

big data will reconstruct cultural resources and tourism market, and the era of " digital tourism " is coming. Therefore, for the intelligent construction of scenic spots themselves, the keyword " big data " is an unavoidable topic.

At present, many scenic spots that have achieved upgrades have explored data collection and data analysis, and have tasted the sweetness for the first time. We found that their understanding and application of big data are relatively simple. Therefore, in the process of exploring customer needs, the pain points that scenic spot really want to solve are problems such as small data range, low information, and difficulty in obtaining data outside the scenic spot.

In fact, scenic spots require big data very much, but how to obtain comprehensive, accurate and effective data in scenic spots is a difficult problem facing now. Therefore, the scenic spot information data center is the foundation of the "Smart Scenic Scenic Area Comprehensive Control Platform" carefully developed by Juyou Technology, and is also a very important core platform in the construction of tourist attractions.

It realizes the functions of scenic spot resource detection, scenic spot public services, scenic spot management and operation, scenic spot industry integration, etc., realizes the in-depth and intelligent management and services of scenic spots, and provides reliable data support for the management of tourist attractions when making decisions.

. Where does the big data of scenic spots come from? The collection of big data information of scenic spots mainly comes from external data and internal data. The platform connects the internal and external data it has, and directly presents it in the big data center, and uses these effective data accurately in the smart service, smart management and smart marketing of smart scenic spots.



• . What are the infrastructure for big data collection in scenic spots? The construction of big data in scenic spots is mainly the implementation of various information basic equipment, such as integrated wiring, video surveillance, public broadcasting, network and wireless WIFI, data collection fences, ticket gates, etc. . These equipment are embedded in various facilities of the scenic spot, and the collection and storage of massive data through hardware wireless collection, electronic fence collection, API data docking, and 142 dimension analysis, and a data center of a scenic spot is established.

  

  The collection of scenic spot big data covers the entire scenic spot, covers 7 categories and 142 dimensions . These data are accurately collected by hardware equipment laid out in the entire scenic spot, and finally uploaded the "data center" in real time, and the scenic spot conducts unified management of massive data.

  Scenic Area Managers use one-click guide to the data background to count and analyze data in real time, and publish information on the scenic area weather, passenger flow, congestion and other information. At the same time, the data open source API interface can be connected to the platform centers at all levels of the province and city. If there is an emergency incident, can respond immediately and link up and make emergency dispatch in a timely manner.

  

. What data does the big data of scenic spots cover?
• pass flow monitoring data

pass flow data is a series of behavior data recorded in the number of tourists, staying time, and the direction of tourists visiting the scenic spot, . realizes passenger flow analysis, route analysis, tourist behavior trajectory analysis, real-time passenger flow warning, daily cumulative passenger flow analysis, tourist volume prediction , forming visual analysis reports such as comparison, proportion, trend, etc.



• Visitor portrait data

platform has data portraits of 39 elements in 7 dimensions. based on tourist scenes such as scenic spots, transportation, accommodation, shopping malls, etc. We can obtain tourist portrait data such as male and female ratio, occupational attributes, age structure, marital status, education distribution, income level, consumption level, interests and hobbies, diet preferences, movie viewing preferences and other tourist portrait data.



• Holiday operation data

Scenic area big data can set up a scenic spot carrying passenger flow warning, and live monitoring of passenger flow and videos and analysis of tourist groups during tourist reception statistics, major holidays, peak tourist seasons and other periods. Once the passenger flow exceeds the carrying capacity of the scenic spot, the big data center can issue an early warning reminder to achieve the role of scenic spot tourists prediction , scenic spot congestion warning, remote dispatching and command.



• Industry operation data

conducts detailed tracking, analysis and research on the operating status of scenic spots, tourism assets, tourism revenue, industrial value, etc., , forming a monthly, important period and annual tourism analysis report system. Taking scenic spots, hotels, travel agencies, etc. as independent data collection units, big data samples of different dimensions such as scenic spot industry monitoring, tourist distribution density, and tourism-related business format statistics are constructed.



• public opinion information data

Scenic Area Big Data Platform automatically collects complaints from scenic spots. Combined with the public opinion information of scenic spots, government/institution personnel clearly master real-time public opinion hot words, tourism motivation analysis, scenic spot panoramic comparison analysis and other data, monitor and analyze the operation of the tourism industry , further optimizing the allocation of tourism public service resources.



• Ecological environment data

Through Internet of Things monitoring and video monitoring, it mainly targets natural scenic spots, ecological parks, wetland parks and other places. real-time monitoring of scenic spots water quality, air quality, temperature data, garden environment, river water level and other environmental factor data, and conducts centralized monitoring and management, relying on real-time data to accurately grasp ecological environment changes, and the best environmental protection measures are best.



• Scenic Area Central Control Management

Under the unified interface based on GIS (geographic information system), realizes the information data acquisition of various application systems such as wireless wifi, monitoring, access control, network, LED, vehicle identification, vehicle and ship scheduling and other equipment , including the positioning, quantity and status of the device system.



• external data in scenic spots
external data is based on the big data center of the scenic spot. connects to various departments and industries for tourism-related data. By integrating various data sources such as public security, transportation, operators, and tourism-related enterprises, establishes a centralized and shared data center, and supports data exchange in real time to realize the "vertical connection, horizontal connection , data sharing" of scenic spot tourism data.



Scenic spot big data after building

What role does the tourist attractions play in

scenic spots can use big data to do two main aspects. , on the one hand, strengthen the collection of basic data in scenic spots , and based on data, improve the management level of all aspects of the scenic spots; , on the other hand, connect to major industries and master the complete behavioral data of tourists , , which includes communications, transportation, banking, catering, etc., to fully integrate the above data, start from tourists' consumption habits, and solve the practical problems faced by scenic spots.

. The passenger flow of scenic spots is carried out early warning to avoid the hidden danger of crowding in scenic spots

Many scenic spots have very large daily passenger flow, especially the "peak tourism season" of a large number of tourists. Accurate and quick access to the number of tourists in the scenic spot is the basis for daily control of peak tourism, and regulating passenger flow is the first step to ensure the order of scenic spots.

Scenic Area uses big data to predict and predict the peak period of tourist volume and passenger flow in scenic spots, and use this as the management basis for the scenic spot information command platform. grasps the traffic density of the same time period and each scenic spot through the scenic spot Thermal map . When the number of people received exceeds 30% of the maximum carrying capacity of the scenic spot, thermal map will issue an early warning. reminds the scenic area to take timely diversion and guidance measures to ensure the safety and order of tourists' tourism.



• . Traffic monitoring, timely monitoring the congestion in scenic spots

  platform conducts multi-dimensional analysis of multiple core data such as scenic spot traffic, vehicle source, average vehicle speed, traffic status, etc. real-time monitoring of traffic flow at scenic spots and scenic spots, accurate positioning, assists the management department to understand the traffic operation status of scenic spots and their changing laws, and create a good road traffic environment for people to travel on holidays.

  

. Flexible use of data helps scenic spots accurately marketing

Accurate marketing of scenic spots is a very necessary feedback on data such as "eating, drinking, accommodation and transportation". It is very important to obtain the source of data.

big data platform provides tourists with data and information collection of food, accommodation, shopping and other links, and conducts data management and analysis. knows which place has more people coming to travel, which place has fewer people coming to travel, the time of stay at the scenic spots and the preferences of the scenic spots, and the preferences of the scenic spots. thus provides a basis for scenic spots to conduct precise marketing.

. Provide activity decision-making data for the government’s cultural and tourism bureau. Based on

With the help of the scenic spot big data platform, assists tourism regulatory departments in realizing tourism information interoperability and industry collaborative office, and combines the relevant public opinion discussions on scenic spots on the Internet to track tourists’ feedback on scenic spots’ characteristic cultural activities. The

platform integrates these data into the big data center. The tourism government departments use this public opinion information to explore tourism characteristic cultural IPs, implement major decisions such as scenic spot tourism and cultural activities to provide favorable data support, and achieve humanized decisions that integrate the ideas of the masses.



. Strengthen tourism supervision in scenic spots and ensure the consumption quality of tourists

The significance of bad reviews and reputation in scenic spots is crucial to the management of scenic spots. It can not only intuitively indicate the quality of scenic spot tourism products from the indicators, but also clarify the root cause of scenic spot operation problems and tourists' preferences.

Through public opinion big data analysis, scenic spots can grasp the needs of tourists, increase supply, and promptly collect and analyze comments, complaints and other data. is used to improve services, and can also predict whether new products will be recognized by tourists.



. Strengthen environmental monitoring, master the ecological environment status of the scenic spots

Landscape environment is the foundation of the survival of the scenic spots, integrating real-time environmental monitoring data and display and release. can help scenic spots solve on-site environmental data collection, data transmission, data storage and analysis. also master the overall ecological environment of the scenic spot, realize the handling of ecological police situations of different levels, and provide important guarantees for the prevention and control of air and water pollution in scenic spots and forest ecological resources security.

, data centralized management, forming a unified information release center

Centralized and unified collection, storage and processing of data information of each subsystem of the scenic area, forming a unified information release center for the scenic area. When facing the linkage and release of information such as daily releases, emergencies, activity notifications, and scenic area flow restrictions, the information release center uses data as decision-making and instruction support, so that the scenic area staff can timely grasp the operating status of the scenic area.



. Control the distribution of equipment resources, quickly mobilize resources in place

Scenic spot equipment is scattered, information data is incomplete, timely update, and difficult maintenance are important challenges to effectively integrate various resources such as human, financial, and material information in tourist attractions.

data management of the central control platform can help scenic spots quickly grasp the distribution and location of scenic spot equipment and emergency resources. When faced with sudden natural disasters, personal accidents, and safety hazards in the scenic spot, the scenic spot managers can quickly learn about the situation, and promptly dispatch scenic spot protection resources, monitoring equipment, emergency resource allocation, etc. for unified cooperation, so that the scenic spot resources are quickly in place and further upgrade the protection work.



mobile side management

realizes mobile digital management

scenic big data center is also equipped with a digital monitoring mobile phone, which optimizes the scenic spot management process, so that all data in the scenic spot can be checked and controlled anytime and anywhere, and realizes mobile digital management .

Through data collection and analysis, the scenic spot management department can manage the application on mobile phone to view various dynamic data such as passenger flow, image monitoring, image data, etc. in real time in each scenic spot. meets the landscape managers to manage scenic spots anytime and anywhere and issue instructions.



In short, to make scenic spot big data, you must make a systematic layout. If you want to obtain comprehensive and accurate big data, you need complete software and hardware facilities to support it. Combined with the actual development, based on application data, efficient services as the principle, and the purpose of developing industries, use big data thinking to promote the innovative development of scenic spot management.