2022 starts with the epidemic again and again. The tourism industry, which was already difficult to move forward, has made it worse again. Looking at the more than two years since the outbreak, an epidemic has made everyone understand that traditional tourism plans cannot keep up with the development of the times. Smart tourism solutions will gradually replace traditional tourism solutions, and upgrading smart scenic spots is imminent.
We have reason to believe that when the epidemic improves, we will surely usher in another peak in the tourism industry. If it is still the management of traditional tourism at this time, we will once again miss the important time node of development and lag behind other new types of tourism operation models in the post-epidemic era.
Only by meeting challenges and knowing how to seize opportunities can we emerge after the recovery of the tourism industry and catch up with the booming trend of smart tourism.
When it comes to smart tourism, Juyou Technology has a certain say. We have accumulated rich experience in "big data tourism management" and "intelligent management. Over the years, we have led the team to provide a series of overall solutions for the intelligent upgrade of cities, townships and scenic spots. Among them, we have been recognized by our partners with the advantages of efficient management platform, accurate data analysis, and saving labor costs.
What is intelligent upgrade? I have listed the following points:
1. Use big data to open up the information channel
. Facing the city, in terms of big data + tourism management, we have achieved the transformation from "popularity" to "personality". The whole-domain tourism big data visualization platform continuously accumulates tourist big data, uses back-end data analysis, and based on tourist portraits, consumption scenarios, consumer groups, location attributes, and relationships. , interest attributes, carry out targeted tourism promotion, tourism services, etc. Under the accurate analysis of various big data, it not only improves the satisfaction of the people, but also increases efforts to explore the path of development of urban high-quality tourism to realize industrial value.
surface For scenic spots, the transformation of science and technology + tourism as the direction of positioning will open up the "island of tourism industry chain" and link the merchants of "food, accommodation, transportation, travel, shopping, entertainment" to provide multiple application-level system solutions for scenic spots, catering, hotel accommodation, etc., to achieve high-quality transformation from ticket economy to industrial economy. In terms of management, through multi-dimensional analysis and prediction of scenic spot traffic, routes, and portraits, the management and operation capabilities of scenic spots are improved, and while using big data to improve the reputation of scenic spots, The increase in exposure and passenger flow has been greatly improved.
2. The construction of smart systems reduces labor costs and realizes contactless travel
smart ticket purchase, as the name implies, is to use intelligent systems to promote online ticket booking and online travel. Online booking allows tourists to small online The program or APP purchases tickets, and opens the QR code before entering the park. You can quickly enter the park without getting tickets and complete ticket verification. This transformation from "offline" to "online" improves the passing rate of people, alleviates the pressure of crowds, and reduces labor costs.
Smart Catering, is based on a smart system for the catering industry of all scenic spots The tailor-made intelligent management system provides functions such as tourists making meal reservations, scanning codes to order food in the store, and automatic verification of group coupons. The ordering system also provides group buying, coupons, group bookings, etc. to stimulate secondary consumption in the park, improve the travel experience, improve service efficiency, increase revenue of scenic spots by 20%, and save merchant labor costs.
smart travel, is smart Hui Parking is used to use OCR license plate intelligent recognition, loT Internet of Things, 5G technology, cloud computing, big data and other technologies to realize digital parking management and unattended parking for parking lot management. At the same time, mobile payment and password-free contactless payment allow car owners to enjoy a convenient and fast parking experience. Relying on the map to give you parking lot guidance, one-click navigation can find the parking destination. It has to be said that parking guidance can maximize the best service and is also one of the keys to the increase in traffic flow in scenic spots.
3. Immersive play, improve interaction for scenic spots
Immersive play is a novel experience, which is to use emerging technology AR/VR to enhance the real sense of tourism, continuously enrich the real-life information of various destinations and routes, and use AR technology to visit tourists can navigate, position and travel planning anytime, anywhere, scan the code to explain materials, tourists can listen while watching, learn from it, understand the connotation, and enjoy the charm of culture.
smart hand-drawn map is available in a variety of styles, interesting and vivid, and the key attractions in the scenic area are clearly visible, which can help tourists quickly plan their travel routes. It not only allows tourists to have a preliminary impression of the scenic area as soon as they open it, but also enriches the characteristics of the scenic area and achieves a double harvest of traffic and reputation.
New starting point, creating a future, the post-epidemic era is a major trend in the construction of smart tourism, and the transformation of big data will bring new development opportunities to all cities and tourist attractions.
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