"One Machine Tour" is one of the important product achievements in the construction of smart tourism and the upgrading of smart cultural and tourism industry. The launch of "One Machine Tour" platform is a comprehensive one-stop service platform built on information technology big data technology, providing scenic spots with underlying technology, and providing tourists with intelligent services for destinations "before, after, and after" to achieve high-quality transformation and development of scenic spots from ticket economy to industrial economy.
"One-machine Tour" platform is a three major scenarios: scenic spot guide, comprehensive services, and cultural and creative experience . It uses the data services provided by information to establish a digital management platform and improve the management level of the park.
Scenic Area Guide
is based on "Gaode Map" as the underlying layer, realizing scene-based services of geographical location, replacing real attractions on the mobile phone screen, allowing tourists to fully understand the overall distribution of the scenic area facilities. In addition, the "One-machine Tour Platform" also provides intelligent route planning services and personalized route recommendations, so that tourists can avoid missing out on special attractions and efficiently choose tour routes. Not only can it reduce the investment of relevant staff in scenic spots and reduce costs, but it can also improve service quality.
For example, in the classic case of Juyou Technology, the smart scenic spot guide mini program jointly created by Juyou Technology and Zhanjiang Chikan, vividly restores intangible cultural heritage and cultural activities in the scenic spots, as well as convenience stores, bathrooms, service points, restaurants, parking lots, hotels, entrances and exits and other service facilities. After tourists arrive at their destination, they can accurately find intangible cultural heritage, cultural and creative activities and infrastructure of attractions through mini programs, and navigate with one click.
In addition, if you face attractions with large scenic spots and large passenger flow, you can also rely on the big data processing and precise positioning capabilities provided by Gaode Map and Gaode Location Services to monitor the flow data in real time, analyze the flow trends, promptly guide the crowd during peak periods, and reduce safety hazards. It also provides data support for subsequent management optimization to help attractions make better decisions.
Comprehensive Service
With the increasing economy, tourists' consumption continues to upgrade, and tourists' demand for tourism is not only limited to scenic spots, but also pays more attention to travel experience, focusing on integrated experiences such as hotels, leisure, and food. Therefore, in addition to simple scenery, it is necessary to provide more diversified consumption levels. For example, tourists are interested in a certain place, but don’t know which attractions are worth visiting, how to buy tickets more conveniently and more affordably, as well as strategies for all aspects of food, clothing, housing and transportation, and what complaint channels are there when encountering unreasonable phenomena...
Zhanjiang Chikan earlier cooperated with Juyou Technology to promote the transformation of the tourism industry from "scenic spot tourism" to "all-region tourism" development model by creating large global tourism brands such as characteristic coastal tourism, "Gubu Chikan" tourism, and "Food in Chikan" tourism.
Regarding the operation, the construction of the "one-machine game" platform, the collection of POI data, the exploration of local differentiated special products, and the opening up important issues such as "scenic islands", "tourism industry chain islands", and "tourism area islands", which enriched local game projects.
Regarding the sightseeing, tourists can use the digital all-round tourism smart platform "Traveling Chikan on a mobile phone" to understand the Chikan city overview, the best travel time, consumption level, ethnic festival activities, popular attractions, special gameplay, recommended tour routes, special food, special souvenirs, important local guides (hospitals, first aids, banks, Internet), city transportation guides and other dimensions.
Regarding the intelligent services of attractions, "Traveling to Chikan with a mobile phone" also provides tourists with services such as inquiry around Chikan scenic spots, ticket purchase, toilet search, parking charging, etc. Provide tourists with online and offline self-service travel information inquiry, ticket purchase, hotel reservation, travel product purchase and other services, realize self-service ordering and payment, and use VR, AR and other technologies to provide tourists with an immersive experience.
provides a comprehensive closed loop of smart services for before, during and after travel, from all levels. Compared with other tourism platforms, the "one-machine tour" is used in Chikan, Zhanjiang, and is like a one-on-one service local tour guide, improving tourists' travel experience in all aspects.
local cultural and creative
Visit the scenery of a city and taste the culture of a city. Every city has a unique cultural charm. It expands more gameplay and experience through emerging technologies and uses social platforms to spread, which is conducive to tapping its cultural and creative potential, enhancing its connotation value, and creating an influential tourism IP.
For example, the intangible cultural heritage performances launched by Chikan, Zhanjiang, such as the intangible cultural heritage performances such as the Tuishun Net Dragon, Wenwan Village Ancient Dragon, Zhanjiang Hongquan, and Zhanjiang Puppet Show. Intangible cultural heritage snacks such as light-dried fish and Zhanjiang sea-flavored mooncakes not only enrich the tourism projects, but also protects the intangible cultural heritage and spreads the intangible cultural heritage.
It is very necessary to establish a "intangible cultural heritage" cultural base in a region. It is necessary to build a cultural base that can accommodate all "intangible cultural heritage" projects, gather the strength of Zhanjiang's "intangible cultural heritage" to amplify the cultural effect, and then work together to achieve twice the result with half the effort.
In short, "one-machine tour" not only improves the sightseeing experience, but also improves the quality of the entire travel service. As a "digital assistant" of smart cultural tourism, it helps the cultural and tourism industry upgrade and injects vitality into the development of the industry.
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