On November 22, the divorce dispute between Wang Xiaofei, former CEO of South Beauty Group, and artist Xu Xiyuan continued to ferment. It is rumored that a mattress product mentioned by Wang Xiaofei came from Hastens, which attracted attention because the unit price exceeded one million.
It is reported that Hesten is a top luxury mattress brand from Swedish , and is known as the "Hermes of the Mattress Industry". It was founded in 1852 and started out as a production horse harness, and later moved to the mattress market. In 1952, the Swedish king appointed Hashiteng as a royal supplier, and since then Hashiteng has always designated a supplier for the royal family.
can be found on the official website of Hystem. The two highest-priced mattresses are priced at US$290,990 and US$588,990, respectively, equivalent to approximately RMB2,080,580,800 and RMB4,211,290, respectively. The other eight basic products are priced below US$100,000.
In addition, market personnel said that because of the purely handmade work of Hysteteng, the production cycle of a mattress is between 4 and 9 months, and the price of personal customized models in offline stores will be higher.
Haisiten said in its official website that the mattress products are handmade by craftsmen. On The Mattress Store (a software home retailer of in the United Arab Emirates), HiSten briefly introduced its own mattress products. As a mattress company that started with horse harnesses, the fast-drying ponytail hair material is the highlight of its product.
It is reported that the horsetail hair is a long hair fiber on the horsetail, with a hollow conduit-like structure. It has strong tensile strength, wear and moisture resistance, and has high strength and elasticity. It is mainly used in textiles, string and bamboo instruments, and brushes. When used in mattress products, the ponytail hair material can help the mattress absorb moisture and sweat, and has also become a favorite of many companies.
However, although there are many horses, horsetail hair is a scarce product, and each horse can only cut its tail once a year. For enterprises, this raw material is costly.
Secondly, the processing cost of ponytail hair is also high. The horsetail hair has a thin structure and high cleaning technology requirements. Industry insiders said that only Sweden has mastered the cleaning technology of horsetail hair. In addition, the hardness of the ponytail hair is high and needs to be processed into a curly shape to improve fluffy and breathable.
is consistent with many top luxury brands. HiStrontel also pays more attention to consumers' offline experience and emphasizes consumers' experience in the showroom many times.
According to the official website of Hashiteng, around the world, Hashiteng has showrooms in Chicago , Dallas, and Naples .
Haisi Teng has nearly 30 stores since entering the Chinese market in 2006, most of which are located in first- and second-tier core cities such as Beijing, Shanghai, Shenzhen, Hangzhou and Suzhou .
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