In the enlightenment experience of every basketball fan, there is a "wild field" master. in the basketball courts in the urban and rural areas, the cement field and faded basket can shoot soulful three-pointers, and have a pure "stubbornness" about the results of the game. When the sun sets, I pat the ball home with sweat. Sometimes, They seem to be closer to the happiness that sports itself can bring.
Not long ago, a game in the Guizhou Provincial "Beautiful Countryside" Basketball League Guizhou Southeast competition area was held in Taipan Village, Taijiang County, Guizhou Southeast Miao and Dong Autonomous Prefecture . The hot atmosphere of "people follow the crowd" attracted attention.
Chinese Ambassador to the United States Qin Gang and Foreign Ministry spokesperson Zhao Lijian posted recommendations and likes on overseas social media.
Many people exclaimed when they saw this situation: "I can't believe it's just a township competition!"
Some people also feel confused: This kind of competition is in the countryside, the venue is simple and there are no stars. Why can receive such attention?
"Dawn Culture" brings "native happiness"
The hot
In the impression of ordinary people, it is a sports with a very urban temperament. The home courts of each team in my country's CBA professional league are mostly located in first- and second-tier cities. There are large professional basketball courts, plus team big-name professional players, professional referees, cheerleaders, and atmosphere DJs, forming a classic picture of professional basketball.
In sharp contrast to this is the "village BA" competition. Taijiang County Party Committee staff told CCTV.com reporter, "Basketball has a long tradition in southeastern Guizhou. Taijiang County lives with many ethnic minorities. basketball competition is the favorite of the people of Miao people in our county. basketball has a good mass base. widely circulated among the people. As long as there are folk festivals, there will be basketball games."
Compared with metropolis, there is no tall basketball hall there, and it is generally an open-air basketball court. Even if you sit in a row, crowded, and stand to watch, it will not affect the enthusiasm of the local people to watch the football.
Every time the game, villagers from all over the country will arrive at the stadium, and cheer for the team they support.
Some people even drove more than a hundred kilometers to take a look at the home team's game; some elderly fans arrived at the stadium four or five hours in advance and moved a stool to occupy seats on the sidelines.
Village teams do not have large enterprises sponsorships, and the sponsorships are all local specialty enterprises in the region, such as Longli Jujube , Luodian Dragon Fruit , Changshun high calcium apple. The organizers also prepared "down-to-earth" prizes for the audience, such as watermelon, rice, pig's feet... Just watch the ball and you can see people hungry.
During the intermission, the stadium instantly becomes a stage. Miao Song , Dong dance and reverse padugugong dance together, quickly causing the "most dazzling national style".
"When there are competitions, you can't buy ladders or chairs"
late basketball superstar Kobe has a famous saying: "Have you ever seen Los Angeles at 4 a.m.? In the southeastern Guizhou area, you can also proudly say: "Have you ever seen basketball games at 4 a.m.? "
Because of the game there, the game will be a whole day: the early game starts at 9 o'clock, the last game starts at 22:30 pm, and if it is postponed due to injury in the middle, the last game will be fierce until the next morning.
A villager in Taijiang County told CCTV reporters, "It is our tradition to like basketball. We like to play by ourselves and also like to watch others play. When there is a competition, you can't buy ladders or chairs. No one left until the early morning of the game. Once, the stadium equipment broke down at night. was repaired for a long time, but when the lights were on, no one left. "
" This kind of thing that watches football all night often happens. There is a loud name in the local area - "Dawn Culture" .
Usually, the participants are limited to "villages aged 22 to 40". This excludes many semi-professional players and also ensures the suspense of the game. Although the players' skills are not sophisticated, the confrontation is fierce. "Once one person's teeth were knocked off, but they are still fighting."
's hot scene attracted live broadcasts on video platforms. According to local government statistics, the cumulative number of online viewers of has reached hundreds of millions.
Taipan Township Party Committee and Government stated that it is necessary to promote the brand of "Village BA" wild ball holy land. Local Miao musicians also produced "Village BA Song", hoping to "ignite the passion of summer with the majority of fans". Once the
brand IP and song symbol are implemented, the value recognition will be stronger. What has
"Village BA" reconstructed?
"Village BA" is down-to-earth and "not particular". allows the public to see the most authentic and beautiful appearance of sports. also subtly reconstructs the rural lifestyle.
In recent years, many local people have gone out to work, and the radius of life and work spans villages, villages, towns and towns. people who originally worked outside do not return to the village often, but "sports charm" deeply touches the "rural sentiment".
" There is a competition, and people who work outside will ask for leave to come back. Some people play games, some people engage in logistics, maintain order, and participate in various ways. Basketball makes everyone more united, and adults and children can also get to know each other."
The atmosphere of "stranger society" in the metropolis is easily resolved by a basketball.
"Village BA" provides time and space and field to show the strength of struggle.
This year's regional champion Liping County team's prize is a 1,300-pound scalper .
County cadres said, "We have found a place to raise it in captivity, which is a symbol of the spirit of Liping sports. "
This is the power of sports. A villager in Taijiang County said, "If there is no basketball game, may have gone to the card table and the wine table. has the game and will all go to the basketball court to strengthen the body, and basketball makes lifestyle healthier. "
"Village BA" is also a driving force for building a service-oriented government. Every time a competition, local cadres will be busy and coordinate various matters, so that the people can see the rural cadres' sense of serving the people.
"Cares watch the competition together in the stands, and the relationship is very harmonious. "
In order to meet the sports needs of the masses, the local government has been doing "lifting" actions. For example, as of the end of 2020, Taijiang County's total investment of more than one million yuan has achieved "71 administrative village-level farmers' sports and fitness projects to full coverage".
From wooden baskets to metal baskets, from dirt courts to standard courts, this is the real "bottom password" behind the popularity of the "village BA".
"village BA", cold thinking after the carnival
also has similar "village BA" competitions in Gansu, Guangxi, Fujian, Sichuan and other places in my country. Some of these provinces do not even have CBA teams, but this has no effect on "civil basketball without capital intervention" at all, bringing the people "native happiness".
Football Basketball roster three major ball team projects are of great significance in the field of sports. my country attaches great importance to the development of the three major ball events, but there is a gap between the level of men's three major balls and the expectations of the Chinese people. "village BA" is popular, Its model can be the three major balls in my country. Project development provides new development ideas. In addition to popularizing the three major ball projects on campus, must also be rooted in the community and in villages.
Master's supervisor at the School of Journalism and Communication of Beijing Sports University said that "village BA" is "the fireworks of Chinese basketball", just like someone who is used to eating fresh seafood, he also wants to go to a roadside stall to eat some snacks. The "village BA" game is definitely an indispensable part of Chinese basketball and even Chinese sports. html l3
"Village BA" model should continue to be promoted nationwide. has this trend now. is in the countryside and in the community. makes the seeds of basketball, the seeds of football, the seeds of sports, in the minds of children, in the family, in this way can lay the most solid foundation for our future youth training and reserve talents training, .
At present, "Village BA" and professional competition do not have much connection, and there is still a lot of room for cooperation between the two in the future. Perhaps one day in the future, a new generation of " Yao Ming " can emerge from the "village BA".
Teacher Xia Tian said that in foreign countries, professional teams, players and coaches have community service hours. You can go to the community basketball team to guide, interact with them, attend some village basketball competitions, and show the social responsibility of professional club . If the level of community basketball is gradually rising, you can also refer to the Chinese FA Cup and the Premier League Community Shield Cup. It is a community and village and town amateur teams with certain strength. They have the opportunity to challenge professional teams, which is a huge attraction.
For example, the community football team next to our home competed against Manchester United, which has a great impact on civilians, village competitions, and community sports development.
"Village BA" should not become an isolated island, and should not let it become dull after the carnival. What does it bring? What is maintained? What can it connect in the future? What to revitalize? These are all issues worth our serious consideration.
Source: CCTV.com
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