Editor of the Great Hangzhou Group On December 21, the Longmen Secret Land New Year’s Goods Market in the village scenic area of Gaohong Town, Lin'an opened in Shimen Old Street. The crowded street was full of traffickers and people from the city who came here.

Urban Express

Author: Editor of the Great Hangzhou Group

On December 21, Lin'an Gaohong Town Village Scenic Area Longmen Secret Land New Year's Goods Market opened in Shimen Old Street. The crowded street was full of traffickers and people from the city who came here. People walked along the street and tasted freshly made and sold golden oiled fruits, popcorn frozen rice candy, and sesame slices snacks; they also wandered in front of stalls such as grass pork, tofu, glutinous rice , etc. to buy New Year's goods with strong nostalgia.

Now, it is the time of the Winter Solstice, and the countryside begins to prepare for the New Year goods season, and a long-awaited "revival movement" of the New Year customs swept over.

Shimen Village Director Cheng Wenzhong told the author: "Shimen, during the Ming and Qing Dynasties, it was a mountain station distribution center in Lin'an Beixiang. Shimen Old Street is a place where merchants gather. There are mountain goods stores, tea shops, inns, restaurants, wineries, pharmacies, tofu shops, iron shops and other business formats along the street, most of which are in the form of front and back shops. In the past, every time at this time, people from all over the countryside from all over the countryside came here to buy New Year's goods. Now that the transportation conditions are good, the commercial atmosphere of the old street is gradually disappearing, and at present, some shops have been preserved.

Since 2017, Gaohong Town has jointly built Shimen Village, Longshang Village and Dashan Village. The "Longmen Secret Land" village scenic area is a key task to strengthen the village and enrich the people. Through more than a year of construction, the natural and cultural historical landscapes such as "Lion Mountain", "Kilometree Stone Waterfall", "Longtoutan" distributed in Shimen Village, Longshang Village, and Dashan Village will be lined up to form a chain, recreating a quaint and traditional village scenic area. "

" Shimen Old Street has an old foundation culture, and there is a shop foundation along the street. ." The person in charge of tourism in Gaohong Town and the merchant who set up stalls to sell New Year's goods in Lin'an area, such as rice cakes, sesame candies, cat ears, couplets, sweet potato chips, etc., greeted the author, "Because of the advantages of the natural environment, the dried stalagmites, wild tea, and alpine vegetables produced by Shimen Tablets in Gaohong Town are of good quality and good taste. However, due to the lack of sales channels for local people, it has "good quality and low price". "We hope that by holding events, we can get some benefits for the hard work of the people in the year. At the same time, by recreating the New Year scenes of childhood, restoring the New Year culture, allowing more people to participate, and gathering popularity for the village scenic spots. "

" This was the case during the Chinese New Year when I was a child. It was lively for several months, and even people from Anhui would come to the market. "The 86-year-old Mr. Sheng Tingjin is from Shimen. He visited various stalls early in the morning. "I haven't seen this kind of scene for many years, I really miss it. "

Gaohong Town Longmen Secret Land is one of the first batch of village scenic spots in Lin'an District. In April this year, Zhejiang Jinnuo Media officially signed a village scenic spot operation agreement with the village to become an operator, responsible for the operation and management of Longmen Secret Land village scenic spots. "The most important thing about village scenic spots is to have business formats, and business formats are attractive 'magnets', and popular villages will be alive. "Lou Min said that in the early stage, by integrating farmhouses, digging ancient culture, and holding Chrysanthemum Festival, Harvest Festival and other activities, the Longmen Secret Realm has gradually become famous in the Yangtze River Delta regions such as Shanghai and Hangzhou.

Next, through the creation of ancient village bases, Mugongshan vegetable bases, and outdoor rock climbing bases, new business forms will be continuously created, making the "magnet" more and more attractive.