Author | Cha Xiaobai
"I don't want to pay the electricity bill for this home anymore!"
At around 4 pm this afternoon, the long-lost "regular guest" Wang Xiaofei broke through a number of World Cup entries, and double-stop ranked first in the hot search.
#Wang Xiaofei I don’t want to pay the electricity bill for this home anymore. The number of readings of the entry was as high as 1.17 billion, and the number of discussions reached 83,000; #Wang Xiaofei said, "Is it okay to change a mattress?" The number of readings of the entry reached 490 million.
Several Weibo posts sparked the enthusiasm of Weibo netizens to eat melons, and the traffic quickly gathered.
And before big S responded, Zhang Lan took the lead in joining the battlefield at the right time. In addition to implicitly mocking the big and small family of S, "If you don't pull your big phoenix into a bald-tailed cock, you won't have a feather left", Zhang Lan in front of the camera still did not forget to put down the goods she sold.
4 million+ views and 1.55 million sales. Wang Xiaofei's verbal battle with Xiao S has obviously surpassed the scope of family matters and has become a traffic business.
1 hours 60w+sales, response or return to the capital?
"Oh, don't make your family ugly public, you're full." During the live broadcast of
, Wang Xiaofei's mother Zhang Lan responded with heartache to the dispute caused by Big S's lawsuit against Wang Xiaofei for failing to fulfill the divorce agreement, and was quite excited.
However, just in the words of scolding S, there was also a product introduction of "Golden Soup and Gum Chicken" from time to time: "I got three packs, three packs."
Similar scenes were repeatedly staged in the live broadcast. Zhang Lan angrily scolded "Everyone has scripts" "We wear cuckolds, scold us next to each other, and we give the money", while shaking the Maliuji hot and sour noodles in her hand.
seems to respond to public opinion, but during this period, Zhang Lan repeatedly mentioned words such as "will you see evidence" and "hidden information", and expressed fiercely and exaggeratedly, angrily denounced S's mother as "old fox", which inevitably makes people doubt his intention to attract traffic.
Facts have proved that she did gain a lot today. Feigua data shows that on November 21, @Zhang Lan Qiao Life account will be broadcast for 5 episodes.
The most prominent sales data is the 10:05 am, with a duration of 5 hours and 17 minutes, with a sales data of 702,500 yuan.
, which is comparable to its sales performance, is 16:57, that is, after the popularity of the Wang Xiaofei incident completely broke out, the live broadcast lasted 1 hour and 7 minutes, with sales of about 620,000, and a total of 1.1812 million views.
was also good at 18:29 and 19:00, respectively. The broadcast time was 14 minutes and 13 minutes, and the sales amount reached 57,800 and 62,400, respectively.
Although the subsequent live broadcast room was blocked, the total number of views of the five live broadcasts reached 4 million+ and the sales amount was 1.5533 million.
Most of the products in the live broadcast room are Maliuji brand food. In addition, there are some other products that also have a considerable income, such as the unit price of ABTIDE's second-generation compound probiotic beverage, with a sales volume of 255, and the sales volume reached 36,200 in just one game.
Before that, the account only broadcasts two live shows per day on average, and sales in 5 hours were only around 200,000.
Whether or not he supports his son out of true feelings, Zhang Lan's "swearing" operation has truly brought real money into her pocket.
Selling miserable and crying poor, Sister Lan or Sister Lan
In the live broadcast room, the ultimate emotional expression seems to be the usual idea of Zhang Lan's family, and the scripts are similar, namely, one crying poor, two selling miserable, and three scolding the "daughter-in-law".
Before this, Zhang Lan ate steamed buns and ate cabbage in the live broadcast room, staged a bitter scene, telling her difficulties and difficulties, and calling herself very anxious, and she burst live while crying.
"The industry encounters unprecedented difficulties", "very anxious and stressful", "I can't sleep at night" is its most commonly used rhetoric.
At the same time, when the incident between Zhang Yingying and Wang Xiaofei became increasingly serious, Zhang Yingying once became the goal of Zhang Lan taking advantage of the situation.She also responded in the live broadcast and said bluntly, "Our family does not charge second-hand goods."
These words of crying for poverty and selling misery have always been criticized, and "disrespect for the elderly" and "uncultivated" have become intuitive evaluations of many netizens. However, this traffic business seems to be particularly useful, and Zhang Lan even said bluntly, "You can black sister, you can criticize Sister Lan, but you have to take such a good product away."
In May this year, the follow-up of the divorce between Big S and Wang Xiaofei continued to attract attention from the entire network. The paparazzi Gesqi, who broke the news, held an extraordinary press conference. After the press conference that day, Zhang Lan appeared in the live broadcast room wearing a pearl necklace to start selling goods. Although she was not in good condition, she still caught this wave of traffic.
Overall, the importance of traffic is self-evident to artists’ live broadcasts. The "star halo" is gradually losing gravity, and adding classic routines seems to be a shortcut. The Wang Xiaofei incident is not only summarized in the word "traffic", but it has indeed achieved a secondary amplification of commercial value. But the money you make is nothing but glorious, and it may not be within the scope of consideration and discussion.
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