Chinese pickup truck consumers are the happiest group of people, because in this market, consumers can buy extremely valuable products with a reasonable budget, because the companies in this market are Chinese companies, and it is difficult for those multinational companies to obtain pricing rights in the pickup truck field.
In 2021, China's pickup truck sales reached 550,000 units, of which Wei Jianjun's 's Great Wall Motor's sales reached 230,000 units, accounting for 41% of the total pickup truck sales. That is to say, for every 100 pickup trucks sold in the Chinese market, 41 of them are from Baoding .
Wei Jianjun’s pickup truck has two very obvious advantages:
1, huge in size and low in price, and is the first choice for many users with freight needs.
2. The quality is stable and the maintenance is worry-free, which is very suitable for actual transportation needs. These two points of
are based on the premise of excellent enterprise technology. Only enterprises with excellent production cost control and rich manufacturing management experience can truly succeed in the pickup truck market.
So, we can't see the shadow of joint venture in the pickup truck market, because all multinational companies want to make more profits in the pickup truck market . For them, the pickup truck market has the giant Great Wall, and it is difficult for them to escape the Great Wall's blockade line to make profits.
Since you are unable to get it, you might as well let go directly. The pickup truck market dominated by the Chinese naturally shows a healthy development.
What is even more surprising is that Great Wall Pickup, which achieved great success in the market last year, chose to further consolidate its market share this year. As the main model, Great Wall Cannon has placed the derivative car series within 100,000.
The newly launched King Kong Cannon is to give more entry-level users a choice. The new car is priced from 88,800 yuan, and the top-end model is priced at only 123,800 yuan. This means that after Great Wall Cannon has lowered its posture, it will inevitably stir up more pickup products and companies.
This is not only a rival to many pickup trucks, but also a disaster for many micro pickup trucks. Some micro pickup trucks have been priced at 70,000 yuan. Facing the King Kong Cannon with stronger performance, larger size and stronger freight capacity, it will directly lose its competitiveness.
In the past, the biggest controller of the pickup truck market was Zhengzhou Nissan . Indeed, many pickup trucks from Zhengzhou Nissan have relatively excellent stability in terms of product quality, but to the present, the market needs not only stability, because with the rise of China's manufacturing industry, more users' demands have increased.
Intelligence, power, control, safety, price and other demands have been included, which has made the targeted research and development of Great Wall Cannon the mainstream of the market.
can be seen from sales. After the Great Wall Cannon debuted, it quickly seized the few remaining market shares of Zhengzhou Nissan and Jiangxi Isuzu, successfully entered the altar, and consolidated the Great Wall Cannon in the 100,000-200,000-200,000 pickup truck market.
Today's consumers can even buy a large-size pickup truck with a budget of 100,000 yuan. The 88,000-yuan Cannon has a body size of more than 5.6 meters and a 2.0T power structure. The basic interior design of the Great Wall Cannon determines the technological sense and expansion ability of the King Kong Cannon.
From a practical point of view, King Kong Cannon subverts the pickup truck market.
The strongest product in the US market is pickup trucks. In that market, the Ford Raptor is priced at only 40,000 to 50,000 US dollars. It has performance, size and off-road advantages. The domestic market culture determines that we cannot have such low-priced products, but we have our own pickup truck culture. The appearance of the King Kong Cannon further lowered the price of the pickup truck. This is an important model for Wei Jianjun to fire at foreign brands. Its appearance further forced the Zhengzhou Nissan Navarra and Ruiqi 6 to retreat.
For users of the pickup truck market, products are more worthy of attention than brands. Successful models in this market must have absolute strength and insightful strategic layout. From the current perspective, Great Wall Motors led by Wei Jianjun's position in the pickup truck market is difficult to be subverted.
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