points blue words follow, don’t get lost ~
2022 Qatar World Cup will officially "kick" on November 21, and the popularity of the World Cup is soaring.
In order to let users see the World Cup from their own platform, Migu and Douyin also fought! Recently, it was reported that in order to win the broadcast rights of the 2022 Qatar World Cup from CCTV, Migu and Douyin spent more than 1 billion yuan.
In addition to the huge traffic brought by the World Cup broadcast, Migu and Douyin are also advancing towards the meta-universe through the World Cup.
layout meta universe?
The broadcast rights of the World Cup in China have long been obtained by CCTV, but the price of CCTV's broadcast rights is also rising. Shanghai Securities has previously stated that the cost of CCTV buying out the broadcast rights of 2010 and 2014 is about US$115 million. The price of the 2018 and 2022 World Cup broadcast rights has not been announced, but it is expected to not exceed the United States, about US$400 million.
may be to share the huge copyright costs, since 2018, CCTV has split the World Cup broadcasting rights into part of the "new media" sections, granting two platforms to Migu and Youku, opening a new era of watching the World Cup with new media devices such as mobile phones.
. In this 2022 Qatar World Cup, CCTV also chose two new media platforms - Migu, a subsidiary of China Mobile, and Douyin, a subsidiary of ByteDance.
As the 2022 Qatar World Cup is about to begin, Migu and Douyin are also working hard to build momentum for the World Cup:
Migu held the "Metaverse World Cup Music Festival" for this.
ByteDance launched the "Guess the World Cup Championship together and share tens of millions of cash" on Douyin. It also launched the "Watch the World Cup Championship on PICO and watch the World Cup football near" event through the largest software and hardware R&D manufacturer in the domestic VR industry acquired last year.
Judging from the promotional activities of Migu and PICO, the two companies have begun to use the World Cup to make efforts to the meta-universe.
Open Source Securities analyst Fang Guangzhao believes that as the first World Cup held in the northern hemisphere in winter, the Qatar World Cup may usher in higher attention, and World Cup event marketing may become a hot spot for advertising. Douyin, which has the right to broadcast the World Cup, is also expected to usher in traffic increase. PicoVR World Cup live broadcast based on Douyin copyright and traffic support is particularly worth looking forward to.
Minsheng Securities also pointed out that as the World Cup approaches, with the huge influence of the event and heat of discussion, related companies and sectors are also expected to attract investors' attention. Considering the special time (winter) and epidemic prevention and control requirements of this World Cup, some indoor watching sections, such as the Metaverse (VR watching), are also worth paying attention to.
A-share companies are widely involved in the World Cup
World Cup and projects related to the metaverse, and also involve some A-share companies.
, such as Migu's "Zuanshi World Cup Music Festival" is mainly hosted by A-share company Fengshang Culture . Fengshang Culture revealed in an investor relations record in November that its subsidiary Fengshang Interactive Entertainment won the bid for the Migu Company's "2022 World Cup Music Festival Project" in July, and this project has a large single contract amount in the virtual field. The company will be responsible for the overall content creative design and production of the project, the project virtual space scene/character image production, the project cloud viewing experience, and the game content production.
Fengshang Culture also pointed out that as a virtual performing arts event, many links in this project involve the application of virtual technology, such as the content production unit involves recording and virtual content production; the space/character production unit involves the design and construction of virtual blocks and virtual spaces, digital asset creation and high-precision digital integration of performance content; the cloud game unit involves cloud games and interactive functions, technology development, game system creation, etc.
In addition to Fengshang Culture, Jiecheng Co., Ltd. also stated that the company and Migu will give full play to their respective advantages in technology and content, jointly carry out in-depth cooperation on technologies and products such as 5G, 4K and above, VR, AR, etc., and bring users a new content experience of full-scene immersive 5G+4K+8K+VR.
Shengtian Network stated that it would provide consumers with e-sports hotels as offline viewing scenarios.
Autou Electronics said that several new LED TV studios created by the company for Qatar TV have been put into use.
xinghui entertainment even stated that players will participate in the World Cup in the company's football clubs.
As the World Cup gets closer, the concept stock of the World Cup has continued to rise in recent times. According to Wind data, the World Cup concept index has increased by more than 10% in the past month.
Editor: Ye Shuyun
Proofreading: Gaoyuan
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Wang Jincheng
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