The sports industry has long been a hot demand market. The large base of native fans and huge development prospects have made the encryption circle pay attention to and build the sports field. In reality, there are many events such as crypto.com naming the Los Angeles Lakers home stadium, Binance inviting football stars C, Ronaldo endorsement, OKEX cooperates with Argentina national team and other crypto circles and other teams or stars.
2022 The fan token of the World Cup concept naturally attracted market attention.
common
has experienced zero ticket revenue from empty games caused by the global epidemic, which has greatly affected the club's financial situation. Global clubs are actively looking for another revenue entrance other than broadcasting and ticket revenue, and fan token sales may become a new path.
Socios.com official said that according to statistics, various fan Tokens generated a total of nearly US$200 million in revenue for their partner clubs in 2021. In the real world, we often see many teams who are unable to make big deals in player transfer operations or are on the verge of bankruptcy because of financial pressure. They purchase fan tokens for the team by raising funds for the team by purchasing fan tokens. The team can sell fan tokens to help solve the team's player transfer matters and help the team get rid of financial difficulties.
Whether it is a fan token in Binance or Chiliz, it has certain commonalities. As its name suggests, the focus of the construction of fan Token is fans, which is fan-centric, improves fan experience and participation, and expects to turn fans from passive receivers in the past into active influencers.
Improved fan participation can be reflected in transaction decisions. Fan Token holders can participate in some team affairs decisions, such as selecting the best player of the month or on the spot, the team’s motivational slogans at home, the full-staff poster for the season, and the warm-up tracks to strengthen the connection between the team and the fans. Secondly, by holding fan tokens, you can enjoy fan discounts such as getting discounts for home VIP auditoriums, having the opportunity to meet football players, such as meeting one-on-one with the leading star Immobile at Lazio (LAZIO). In addition, the club-related NFT is collected with fan tokens, and the personal unique club NFT is displayed through Fan profile as a social business card to show the fans' personal loyalty to the club.
But in fact, most fans tokens simply transfer off-chain IP to the chain. The rights and interests of holders are almost the same as those of offline members. Special benefits such as team peripherals and team captain selection and armband pattern are not the urgent needs or rare things for offline member fans. The fans' demands are not high, and in clubs that attach more importance to traditional club governance rights, the tokenization of club governance rights will lead to the opposition or even loss of loyal members.
is highly uncertain in the emotional-dominated fan token track, and holders also need to bear the risk of currency price fluctuations by themselves, which has led to long-term fans of Tokens, which are mainly a few fans of the die-hard club in the encryption circle.
In addition, most fans’ Token community is still relatively deserted. Even on the team's official Twitter, the number of active activities in the comment section is still low. When using fan tokens to participate in voting governance activities, the actual activity of users is also very low. In voting using Lazio SS Lazio Fan Token, whether in specific matters or the selection of best players, the average total number of votes per event does not exceed 1,000 votes.
In addition, although under the banner of serving fans, the activities of the projects that coin holders can reach are less weight, and those who can vote and decide are all irrelevant trivial matters. The coin holders have no actual say in participating in major club matters.
innovative
"NFT+ Fan Token" mode: NBA Top Shot's popularity shows fans' enthusiasm for NFT's Paninika-style collection collection. In the example of Porto fan tokens, fans can use fan tokens from the Binance platform to purchase the club NFT or blind box to obtain scarce NFTs, which can satisfy the collection sentiment of some buyers, and can also obtain high returns in the market.At the same time, you can pledge NFT in NFT PowerStation to obtain rewards for the fan token. According to the rarity of NFT, the higher the fan power, the more rewards the fan tokens collected after the user pledges, and fans obtain passive income.
"DAO+fan Token" mode: Fan Token's role can be more than just participating in a few team affairs, but also creating DAO to organize crowdfunding and acquire teams to achieve full operation. In reality, The Krause House DAO tried to do something like this. Their goal was to buy an NBA team, and in the crowdfunding process, it took only six days to complete the raising cap of 1,000 ETH.
Although it is still far from the completion of the team's acquisition, it does not prevent us from expanding the rights of fan Token holders after acquiring the team - fan token holders can share the team's operating income equivalent to shareholders' income, realizing an alternative "Entertain to Earn"; most of the team's decision-making power is truly delegated to the fan group, and participate in the team's major decision-making decisions through collective democratic methods, while blockchain-based voting can be transparent and fair, avoiding corruption that is prone to traditional team management.
In addition to these innovations, we can also find activities from the market similar to using fan tokens to guess the win or loss of the game to obtain NFTs, teams score goals in the game to destroy Tokens, etc. But overall, the functions of different fans tokens are basically homogenized, and innovation is more about the minor repairs and revisions of the original basic functions. However, even in the cold winter and with the help of the World Cup fanaticism, football fan Tokens are still worth looking forward to.
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